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KSBW is a television station in the United Statesmarker and is the NBC affiliate for the Montereymarker-Salinasmarker-Santa Cruz, Californiamarker market, with studios in Salinas. The station is owned by the Hearst Corporation, and is located on channel 8. Its news programs are entitled Action News 8. Its transmitter is located on Fremont Peakmarker in the Gabilan Mountainsmarker above San Juan Bautista, Californiamarker, over 3,100 feet above sea level. The call letters KSBW stand for "Salad Bowl of the World." KSBW airs on cable channel 6 on most cable systems in the immediate part of the market.


Ownership & network affliation

KSBW began broadcasting on September 11, 1953, sharing time with KMBY-TV of Montereymarker on channel 8 (the two stations merged in 1955). Originally, it was affiliated with all four major networks — NBC, ABC, CBS and DuMont (DuMont folded in 1955). ABC disappeared from KSBW's programming schedule when San Josemarker's then-independent KNTVmarker decided to concentrate on the Monterey-Salinas market in 1960. For the next nine years, KSBW was forced to shoehorn NBC and CBS onto its schedule. This was unusual for a two-station market (especially one of Monterey's size); in most such markets, ABC was relegated to secondary status on the CBS and NBC affiliates. When KMST-TV (now KION-TVmarker) signed on as a full-time CBS affiliate in 1969, KSBW became an exclusive NBC affiliate.

During the early 1980s, KSBW and then-sister station KSBYmarker in San Luis Obispo, Californiamarker were owned by Blair Broadcasting; under the original ownership, KSBY simulcasted KSBW, except for producing its own local newscasts and covering CBS programming (in San Luis Obispo, KCOYmarker provided CBS programming from adjacent Santa Maria, requiring KSBY to drop the feed from Salinas when KSBW was carrying a CBS network program). The simulcasting ended under Blair and KSBY became an NBC affiliate on its own. Blair Broadcasting sold most of its English-language stations to Gillett Communications (which would later acquire most of Storer Broadcasting's stations) in 1986.

When Gillett restructured into SCI TV in the early 1990s, it put KSBW and KSBY on the market. However, a buyer for both stations wasn't found until after SCI sold most of its stations to New World Communications in 1993; the following year, KSBW and KSBY were sold to EP Communications, a company co-owned by Elisabeth Murdoch, daughter of News Corporation chairman and CEO Rupert Murdoch. In 1995, Smith Broadcasting and SJL Communications teamed up to purchase the EP stations, with KSBW going to Smith Broadcasting and KSBY going to SJL. What was then called Hearst-Argyle Television bought KSBW, along with WPTZmarker in Plattsburgh, New Yorkmarker and its semi-satellite WNNEmarker in White River Junction, Vermontmarker, from Sunrise Television (at that time a subsidiary of Smith Broadcasting; now part of LIN TV) in 1998, swapping WDTNmarker in Dayton, Ohiomarker and the license for WNAC-TVmarker in Providence, Rhode Islandmarker to Sunrise in the process.

KSBW had offered NBC Weather Plus on its digital channel; that network shut down its national operations as of December 1, 2008.


KSBW underwent a major format change in 1987. On weekdays, newscast time doubled from 90 minutes to over 180 minutes. Previously, weekday newscasts were at 6-7 p.m. and 11-11:30 p.m. In early 1987, KSBW began producing five-minute newscasts during the Today program at 7:25 a.m. and 8:25 a.m. In August 1987, thirty-minute newscasts were added at 6:30-7 a.m., 11:30 a.m.-noon, and 5-5:30 p.m. Also in August 1987, KSBW adopted a new "8" logo which incorporated a right triangle (identical to one used by WGHPmarker, but it was bluish-tinted purple as opposed to reddish-tinted purple in WGHP's) and began use of a new news music package. The next major format change occurred in late 1991.

Programming and presentation

KSBW carries all NBC programming, and, like many network affiliates, offers newscasts throughout the day. It broadcasts more local news than any other station in the market. A two-hour news block is broadcast at 5 a.m. on weekdays, followed by a half-hour at noon, 30 minutes at 5 p.m., one hour at 6 p.m., and a thirty-five minute wrap-up at 11 p.m. Half-hour 6 p.m. and 11 p.m. news shows are aired on Saturdays and Sunday, as well as the market's only early-morning weekend newscast. KSBW's notably stable weekday-evening anchor team is Dan Green and Erin Clark, who have worked together since 1998. Sports director Dennis Lehnen and chief weather forecaster Jim Vanderzwaan have been with the station for a quarter-century. The other anchor teams and reporting staff have less longevity, but field reporters Felix Cortez and Phil Gomez are station veterans. The anchors take a decidedly informal approach to the newscast, with much light-hearted cross-talk among the personalities. Much of KSBW's national news comes from syndicated reports from other Hearst-owned affiliates, and state-capitol reports originate from Sacramento NBC station KCRAmarker. The newscasts incorporate typical consumer, health, and business segments, and place considerable emphasis on crime reporting, focusing on the persistent gang-violence problem in the Salinas area. On autumn Friday nights, "Operation Football: Blitz!" follows Central Coast high-school teams through their seasons. An array of information, news clips and features are offered via the station's Web site. Public affairs are a significant part of KSBW's broadcasting. Theresa Wright hosts Feedback at Five, a weekend discussion show; "Success By 6", a children's reading program, has long been promoted. Since 1999, the station has offered the market's only editorial opinion; on a weekly basis president & general manager Joseph Heston, representing the station's editorial board, delivers a three-minute commentary following the Friday-evening newscast, weekend newscasts, and Monday-morning newscast.


Current On-Air Talent

Current Anchors
  • Stephanie Chuang - weekend mornings "Action News 8 Sunrise" (also reporter)
  • Erin Clark - weeknights at 6, 10 (on KSBW-DT2) and 11PM
  • Dan Green - weeknights at 5, 6, 10 (on KSBW-DT2) and 11PM
  • Dale Julin - weekday mornings "KSBW Action News Sunrise" and noon (also noon producer)

  • Felix Cortez - general assignment reporter
  • May Chow - general assignment reporter
  • Brittany Nielsen - general assignment reporter
  • Michele Allen - traffic reporter

Hearst Television Washington Bureau
  • Sally Kidd - Washington Bureau reporter
  • Laurie Kinney - Washington Bureau reporter

KSBW Weather Plus Team
  • Jim Vanderzwaan (Member, AMS/NWA Seal of Approval) - Chief Meteorologist; weeknights at 6, 10 (on KSBW-DT2) and 11PM
  • Phil Frame - Meteorologist; weekday mornings "KSBW Action News Sunrise" and noon
  • Gregg Lalka (Member, NWA) - Meteorologist; weekends at 6 and 11PM
  • Carl Thormeyer - Meteorologist; weekend mornings "Action News 8 Sunrise"
  • Lee Solomon - Meteorologist; fill-in

Sports Team
  • Dennis Lehnen - Sports Director; weeknights at 6, 10 (on KSBW-DT2) and 11PM
  • Mike Furutani - Sports Anchor; weekends at 6 and 11PM
  • Nick Winkler - sports reporter

Past personalities

Some of KSBW's former news personalities have gone on to wider recognition in larger markets; among them are sportscaster Joe Fonzi and anchor Leslie Griffith, who ultimately moved to Oakland's KTVUmarker. Forecaster Lawrence Karnow and reporter Sharon Chin, 1990s-era staffers, now work at San Francisco's KPIXmarker. David Gonzales, who fronted the newscasts in the late 1980s and early 1990s, is now the mid-day anchor at CBS-owned KCAL-TVmarker in Los Angeles. Margo Myers who also fronted the newscasts in the 1980s and early 1990s is now an anchor at KIRO-TVmarker in Seattle. Perhaps KSBW's best-known personality is Dina Ruiz Eastwood, wife of star actor and filmmaker Clint Eastwood, a long-time Monterey Peninsula resident and a former mayor of Carmel-by-the-Seamarker. The two met and married while Ruiz was a KSBW anchor; she retired in 1997 but still occasionally appears on station newscasts.

News/Station Presentation

Newscast Titles

  • Action News 8 (1957-1996 and 2000-present)

Station Slogans

  • Action 8 is Total News (late 1970s)
  • KSBW TV-8, Proud as a Peacock! (1979-1980; localized version of NBC ad campaign)
  • Channel 8, Let's All Be There! (1984-1986; localized version of NBC ad campaign)
  • Come Home to Channel 8 (1986-1987; localized version of NBC ad campaign)
  • The Most Watched Station on the Central Coast (1987-1999)
  • Coverage You Can Count On (1999-present)

External links

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