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KSHB-TV ("NBC Action News") is the NBC network affiliate serving the entire Kansas Citymarker metropolitan area. It is owned by the E.W. Scripps Company, alongside independent station KMCI (channel 38) as the company's only existing duopoly. The station runs NBC's entire network schedule, along with first-run talk and reality shows, and about 30 hours a week of local news.

The station broadcasts a digital signal on UHF channel 42, using its former analog assignment of channel 41 as its virtual digital channel via PSIP. KSHB also runs a 24-hour weather channel, Action WeatherPlus, on KSHB-DT digital subchannel 41.2/42.2.


Channel 41 signed on August 10, 1970 as KBMA-TV (for Businessmen's Assurance Company of America, which provided initial funds for the station's founding), owned by Wilson D. Grant. KBMA was originally an independent station--the second in Kansas City. However, it had stronger financing and programming than the city's original independent, KCIT-TV (channel 50, now KPXEmarker). KCIT went off the air in 1971, and for the next 12 years, channel 41 was the only general entertainment station in Kansas City (channel 50 eventually signed on once again in 1978, but as a religious station). From the early 1970s through the 1980s, it was available on many cable systems in Iowamarker, Nebraskamarker, Kansasmarker and Oklahomamarker, effectively becoming a regional superstation. This included many large Midwestern cities that didn't have independent stations of their own, such as Des Moinesmarker, Omahamarker, Lincolnmarker, and Wichitamarker.

KBMA was sold to Scripps Howard Broadcasting in 1977. To reflect its new ownership, the station later changed its call letters to KSHB-TV in 1981. The station acquired some strong off-network sitcoms and movie packages and remained the area's leading independent station. The station affiliated with the upstart Fox network in 1986, but it remained essentially an independent station since Fox only provided a couple of hours of network programming a day. During its Fox affliation, KSHB was known on-air as "Fox 41". The station began to add a few talk and reality shows in the early 1990s.

On May 22, 1994, New World Communications announced an affiliation agreement with the Fox Broadcasting Company, months after Fox won the broadcast rights to NFC football games. This resulted in most of its stations set to become Fox affiliates. One of the stations due to switch was Kansas City's longtime NBC affiliate, WDAF-TVmarker (channel 4). NBC sought to find a new affiliate, eventually finding one in KSHB. On September 12, 1994, WDAF dropped its NBC affiliation after 45 years and took over the Fox affiliation, while Fox Kids moved to KSMOmarker (channel 62). Meanwhile, NBC agreed to affiliate with KSHB on the condition that KSHB run as much local news as WDAF had as an NBC affiliate, and as a result, launched newscasts in the morning and at 5 and 6PM, and moved its 9PM newscast to 10PM.

Scripps Howard began to manage KMCImarker (channel 38) in 1996, and moved KSHB's sitcoms to that station. From 2000 to 2003, KSHB also produced a 30-minute 9PM newscast on KMCI; by the time it was cancelled, the newscast was called "38 News Now" and had completely differentiated itself from KSHB, using different graphics, different (and drastically smaller) set, and a different all-percussion theme.

Digital television

KSHB-DT broadcasts on digital channel 42.Digital channels
Channel Name Programming
42.1 KSHB-DT main KSHB/NBC programming
42.2 Action WeatherPlus 24-hour local weather channel

KSHB's analog broadcast ended on June 12, 2009.

KSHB's entire broadcast ended on August 11, 2009 with no warning or explanation, and channel 42 showed up on the converter box. When their news was on sporadically they offered no explanation to their viewers.


KSHB broadcasts all of NBC's schedule, however Early Today is aired one hour earlier than NBC's recommended time (most NBC stations whose morning newscasts starts at 5AM, air it from 4:30-5AM). Current syndicated programming includes The Doctors, Who Wants to Be a Millionaire?, Trivial Pursuit: America Plays, Deal or No Deal and Comics Unleashed with Byron Allen, with weekend telecasts of Law & Order: Special Victims Unit, Lost, Cold Case and Whacked Out Sports. KSHB is also home to the syndicated game shows Jeopardy! and Wheel Of Fortune, which were both formerly seen on KCTV.

News Operation

KSHB-TV broadcasts a total of 27 hours of local news per week (with 4½ hours on weekdays, two hours on Saturdays and 2½ hours on Sundays). The station had already run news in various formats for years. In its KBMA days, UPI news updates would air over a 41 Newsbreak slide. The station did live news updates during prime time and 15 minutes of local news at 10pm as 41 Express during the 1980s. As a Fox affiliate, KSHB began producing a 9PM newscast called Fox 41 News at Nine, an edgy, MTV-esque half-hour of local and national news with the closing words "See Ya!"

KSHB has since become a more news-intensive operation -- to the point where the station currently brands itself as Your NBC Action News Station, rather than by its call letters or channel number. Although KSHB's newscast ratings are generally lower than WDAF, KCTVmarker (channel 5) and KMBC-TVmarker (and NBC's ratings have been lower than ABC, CBS and Fox in the past three years), the station has seen some slow growth in the last several years.

The Action News branding, as a UHF owned by Scripps, is also shared with sister station WFTSmarker in Tampa-St. Petersburg, which is an ABC affiliate. But in the case of the Kansas City market, KSHB is the second station to use the branding -- dating from when WDAF used it for its news branding back when it was an NBC affiliate.

In September 2005, KSHB started its mid-morning chat program, Kansas City Live. This show is similar to Kansas City Today which aired on the station in the late 1990s, and AM Live which aired in the 1980s. The show was cancelled in early 2008, replaced with a late-morning newscast.

KSHB began broadcasting their local newscasts in high definition on April 24, 2008, starting with their 11 a.m. newscast, becoming the second station in the Kansas City market (behind KMBC (channel 9)) to switch to HD. The new high definition set was unveiled on August 8, 2008.

NBC Action News Notable Personalities

Current On-Air Talent

(as of August 7, 2009)

Current Anchors
  • Elizabeth Alex - weeknights at 5, 6 and 10PM
  • Mark Clegg - weeknights at 5, 6 and 10PM
  • Christa Dubill - weekday mornings "NBC Action News Today" and noon
  • Keith King - weekends at 5 and 10PM (also investigative reporter)
  • Amy Hawley - weekend mornings "NBC Action News Today" (also reporter)
  • Mike Marusarz - weekend mornings "NBC Action News Today" (also reporter)
  • Cynthia Newsome - weekends at 5 and 10PM (also health reporter)
  • Jeff Vaughn - weekday mornings "NBC Action News Today" and noon

  • Lisa Benson - general assignment reporter
  • Marissa Cleaver - general assignment reporter
  • Sloane Heller - general assignment reporter
  • Chris Hernandez - general assignment reporter
  • Ryan Kath - general assignment reporter
  • Keith King - investigative reporter
  • Russ Ptacek - investigative reporter
  • Larry Seward - general assignment reporter
  • Lindsay Shively - general assignment reporter
  • Jenn Strathman - "Call For Action" investigative reporter
  • Liz Zamora - general assignment reporter

Action Weather Plus
  • Gary Lezak (AMS Seal of Approval) - Chief Meteorologist; weeknights at 5, 6, and 10PM
  • Brett Anthony (AMS/NWA Seals of Approval) - Meteorologist; weekday mornings "NBC Action News Today" and noon
  • Jeff Penner (AMS Seal of Approval) - fill-in meteorologist (also weather producer)

NBC Action Sports
  • Jack Harry - Sports Director; weeknights at 5, 6 and 10PM
  • Leon Liebl - Sports Anchor; weekends at 5 and 10PM
  • Lance Veeser - sports reporter

Former On-Air Talent

News/Station Presentation

Newscast Titles

  • 41 Express (1984-1988)
  • KSHB TV41 News Update (1988-1993)
  • FOX41 News At Nine (1993-1994)
  • 41 News (1994-1999)
  • NBC41 News (1999-2003)
  • NBC Action News (2003-present)

Station Slogans

  • Kansas City's 41 (1980s)
  • The Answers You're Looking For (1994-1999)
  • Kansas City's In-Depth News (1999-2003)
  • Your Source for Breaking News (2003-2005)
  • Complete Coverage (2005-2008; news slogan)
  • Always On (2005-2008; general slogan)
  • Kansas City's Breaking News Leader (2008-present)


Image:KSHB 99-03 logo.jpg|KSHB-TV logo from 2000 to 2003.Image:Former KSHB-TV News logo.jpg|Former "NBC 41 News" logo, used from 2000 to 2003.



  2. Weather - NBC Action News KSHB-TV 41,

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