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KTAR-FM is a talk radio station in Phoenix, Arizonamarker. KTAR-FM, which is operated at 92.3 MHz in the FM band, is owned by Bonneville Holding Company (a subsidiary of Bonneville International). It is co-owned with KTAR on 620 kHz in the AM band, which split off from KTAR-FM on 1 January 2007 as to provide more news on 92.3 FM and more sports on 620 AM, which absorbed the assets of co-owned KMVPmarker at 860 kHz in Phoenix.

History

In the late 1960s, the station first signed on as KXTC, and aired a mix of mainstream and contemporary jazz music. That lasted until 1978 when they switched to a disco format which they would have for about two years, using the name 'Disco 92'. Show hosts included Rick Nuhn, who would eventually be found at a number of other stations after KXTC became KEZC, and those included KUKQ 1060 AM, and most recently he worked for KNRJ/KAJM but did most of the work there for KAJM.

KEZC, KJJJ, and KKFR

See also KKFR

In 1982, the call letters KEZC was issued on 92.3 FM, the station played a softer version of country formats common in the Phoenix market, and the station slogan was 'Easy Country'. In 1984, the station began to simulcast with KJJJ-AM, as KJJJ-FM, a country music station, signed on. In 1985, KJJJ-FM flipped from country, and KKFR premiered as a gold-based Top 40 outlet known as "The Fire Station.", and later "K-Fire". In 1988 they began using albeit briefly, "Hot Hits 92.3" but was forced to drop that by the owner of the "Hot Hits" slogan nationally. Over the years they began shifting towards a rhythmic/dance music mix. They also adopted the "Power 92" moniker in 1988 and patterned their direction on (then-future and now-former sister station) KPWR/Los Angelesmarker. They would later modify it to "Power 92.3" in 2000.

From 1993 to early 1994, they evolved to a mainstream Top 40 and leaned slightly toward modern rock (to less of an extent than other Top 40 stations in other markets), but it didn't sit well with its listeners and the ratings slipped, and from January to March 1995, the rhythmic and dance music returned to the KKFR playlist. By 1997, they began dropping dance cuts, leading to the transformation into a R&B/Hip-Hop approach. By the end of the year, the station was no longer Top 40 at all. Today, they still lean this way, but beginning in 2005 they would once again start adding more rhythmic pop tracks into the current mix.

Chancellor Media (which later became AMFM, Inc.) purchased the station in late 1998 from its longtime owners, but when the company merged with Clear Channel Communications, they had to divest the station to meet FCC ownership regulations. Emmis Communications stepped in and became its owner in 2000.

News Talk 92.3 KTAR-FM

In 2006, Emmis sold the station to Bonneville International. In turn, Bonneville announced a format change that would add a station to the Phoenix dial and change the Arizona radio landscape. Bonneville announced it would gradually move the news and talk aired on KTAR 620 to KKFR beginning 18 September 2006 (which was the day KKFR became KTAR-FM), and the AM property would merge with KMVPmarker, the local ESPN Radio station, which would then be complete by 1 January 2007. When the merges, format changes, and divestitures were completed (such as a sale of KMVP-AM), KTAR-FM would become the news station, KTAR would become "Sports 620 KTAR" and acquire the broadcast rights to sports teams that KTAR held, and KMVP-AM would be divested after a simulcast period with KTAR. Meanwhile, the former occupant of 92.3, KKFR, went through changes; its intellectual property was acquired by Riviera Broadcast Group (which already owned KEDJ and two stations in Las Vegasmarker), and shortly thereafter moved to 98.3 FM licensed to Mayermarker, which was KKLD in Prescott Valleymarker. Sunburst Media let Riviera operate and later own the station; KKFR took over KKLD and created the new KKFR. In 2007, less than a month after the split of the KTAR radio stations, the station tweaked its identity to News 92.3 KTAR-FM; previously, the "-FM" was not used, as the station was simulcasting with KTAR.

KTAR-FM is basically a 24-hour news station, but will air live sporting events whenever more than one team with broadcast rights held by KTAR plays at the same time.

The decision to split KTAR into a news/talk station and an all-sports station was made by the management team of Erik Hellum, general manager; Russ Hill, director of news/talk and sports programming; and Scott Sutherland, director of sales. Hill oversaw the move of Bonneville's station KSL to FM and was brought in to manage the product changes. Sutherland was quickly promoted to market manager of Bonneville's Salt Lake City stations following the successful split.

It should be noted that Bonneville is pushing more news stations that it owns across the country onto FM, such as WTOP and WWWT in Washington, DCmarker and KSL-FMmarker in Bonneville's home market of Salt Lake City, Utahmarker.

The splitting of KTAR into an all sports station on 620 AM and a news/talk station on 92.3 FM has been extremely successful leading to higher audience ratings and a market leading revenue position. The combined KTAR brand has an audience estimated by Arbitron as 590,000 people. That makes it the radio brand with the most listeners in Arizona.

News/Talk 92.3 KTAR features a lineup of Arizona's Morning News with Ned Foster and Connie Weber (5:00-8:30am), Darrell Ankarlo (8:30am-Noon), Glenn Beck (12-3pm), Mac & Gaydos (3-7pm), Joe Crummey (7-10pm), and Phil Hendrie (10pm-1am). KTAR-FM produces more than 14 hours of local programming a day.

Show Hosts

Darrell Ankarlo, Mac Watson, Larry Gaydos, Joe Crummey, Pat McMahon, Ned Foster, Connie Weber, Michael Dixon, Jay Lawrence, Rosie Romero

KTAR-FM also plays the nationally syndicated shows The Phil Hendrie Show and the Glenn Beck Program.

Personalities

News

Daphne Adato, Jana Baybado, Diane Brennan, Jim Cross, Ned Foster, Sandra Haros, Pamela Hughes, Marilyn Hyder, Dennis Lambert, Kirby Maus, Bob McClay, Benjamin Nicks, Jennifer Parks, Brian Rackham, Mike Sauceda, Colton Shone, Steve Soliz, Kevin Tripp, Connie Weber, Jayme West, Lisa Wilcox, and Jon Zimney

Sports

Dave Burns, Paul Calvisi, Craig Grialou, Kevin Ray, Johnny Villarreal.

Weather

Weather products are contracted out to KPNX-TVmarker and use their forecast staff

Traffic

"Detour Dan" Beach

Entertainment

"Click Chick" Gayle Bass, focus on the internet.

External links




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