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KYLD (94.9 FM, "WiLD 94.9") is a commercial radio station in San Francisco, Californiamarker, serving the San Francisco Bay Areamarker. The station airs a rhythmic Top 40 music format on its analog primary signal.

In January 2006, KYLD added a HD Radio subcarrier, "WiLD en Espanol", which had targeted a Hispanic audience with a commercial-free, jockless Rhythmic Dance format, but in 2007 it was replaced by "FuZiC", which offers a format focusing on future hit music.

History

The 94.9 MHz signed on in the 1940s with the KFSH call letters.

The "original" KSAN

This station was home to legendary freeform rock station KSAN from 1968 until 1980, when they switched to country music. The KSAN call letters eventually went to 107.7 FM in a frequency swap that brought KYLD to 94.9.

KSOL

In the 1970s, an Urban/R&B station operated on 107.7 and was known as KSOL (K-Soul). It was successful for years until 1988 when the station's ratings began to slip due to competition from KMEL, then a Top 40 station which was slowly evolving in a rhythmic direction.

WiLD 107

KYLD originally started their current format at 107.7 (licensed to San Mateo, Californiamarker when owned by United Broadcasting in 1992. The call letters at the time were KSOL. Allen Shaw's Crescent Communications bought KSOL (Wild 107) in December 1993 and changed KSOL's call letters to KYLD the following year. They also purchased 99.1 in San Josemarker from Viacom, and began simulcasting 107.7's programming in the South Bay, in order to help fill out 107.7 FM's frequency limitations. When changing formats from KSOL to WiLD 107 the station played "Wild Thing" by Tone Loc for 3 days straight. Program Director Rick Thomas and Music Director Michael Martin were the original team that set a plan in motion that was the beginning of the end for the then dominant KMEL. They came with a strategy of playing "old school" and up tempo freestyle/dance songs like those heard on Heritage San Jose radio station HOT 97.7. Of course, KMEL finally settled in on the urban contemporary format at the same time, and that station and KYLD battled with each other throughout the mid-1990s.

Since 1997

In the summer of 1997, KYLD switched frequencies from 107.7 to 94.9 giving it more signal coverage. The station's music mix includes current R&B/Hip-Hop, Dance, and some mainstream/rhythmic pop product, along with radio personalities and mixer.

In the wake of the Telecommunications Act of 1996, KYLD was sold that year to Chancellor Media. The move eliminated the ongoing competition with now-sister station KMEL; KMEL maintained its audience approach and format, while KYLD shifted to a Pop-heavy Rhythmic direction as the market has no Top 40/Pop station of its own. KZQZ was the last CHR/Top 40 station in The Bay Area, as they dropped the format in 2002 for a classic hits format. Despite their inclusion of Pop product, KYLD still reports to Mediabase and Nielsen BDS as a Rhythmic reporter. The Top 40 void, however, would finally be filled by two new competitors. In September 2006 KYLD got some competition when KFRC changed their oldies format to a Rhythmic format. KFRC changed their call letters to KMVQ in May 2007 and by November 2008 shifted to Top 40/CHR. By September 2009 KNGY joined the fray by dropping its Dance format for Top 40/CHR as well, becoming KREV. The increased competition has not deterred KYLD as they have yet to put a dent in their ratings.

KYLDmarker is similar to Bay Area's KMEL and Stockton KWIN owned by Citadel Broadcasting

Controversy

In 1993, a story was circulating that President Bill Clinton tied up traffic on an LAX runway for over an hour while getting a haircut on Air Force One. KYLD's morning DJ Mancow Muller staged a parody of the incident on the San Francisco – Oakland Bay Bridgemarker during rush hour. He used vans to block the westbound lanes on the bridge while his then sidekick, Jesus "Chuy" Gomez, got a haircut. As a result of this stunt, Muller was not only fired from the station, but prosecuted and subsequently convicted of a felony by a San Francisco Municipal Court. His sentence included three years probation, a $500 fine and 100 hours of community service. KYLD eventually paid $1.5 million to settle a lawsuit filed by a bridge commuter.

On August 6, 2008, KYLD PD Jazzy Jim Archer and evening host Joe Breezy were fired over an April Fool's Day 2008 prank, in which the station promised to give away a pair of breasts from "Dr. Sanders." Unfortunately, it was a promo to give away chicken breasts from Kentucky Fried Chicken. The winner was not impressed and filed a complaint against the station. Joe Breezy is now at KDND/Sacramento, Californiamarker and also voicetracks a airshift for KMVQ.

KYLD-HD

KYLD-HD, AKA "FuZic", is a HD2 subcarrier of KYLD. The station began broadcasting as "WiLD en Espanol" on January 19, 2006, offering a commercial-free, jockless Rhythmic/Dance Top 40 format targeting a bilingual Hispanic audience. In early 2007 it was replaced by a new format, the brainchild of Program Director "Jazzy Jim", which focuses on future hit music, thus the name "FuZiC". It's a unique blend of Unsigned Artists and Independent Label releases alongside "Album Cuts" from Established Superstar Artists and "Foundation Songs" (tracks that gave much inspiration to today's music). FUZIC is also the only Bay Area HD-2 Channel to have "Jocks" and "Mix-Shows". In 2007 they were nominated for Top HD-2 Channel in the U.S.

References

  1. [http://www.tangentsunset.com/sfradiohistory.htm SF Bay Area Radio History
  2. From Radio-Info


External links




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