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KYTV is the NBC-affiliated television station for the Ozark Plateaumarker area of southwestern Missourimarker that is licensed to Springfieldmarker. It broadcasts a high definition digital signal on UHF channel 44 from a transmitter in Fordlandmarker.

Owned by Schurz Communications, the station is sister to CW affiliate K15CZmarker. They operate ABC affiliate KSPRmarker (owned by Perkin Media, LLC) through a shared services agreement (a.k.a. SSA). All three share studios on West Sunshine Street in Springfield. Syndicated programming on KYTV includes: Wheel of Fortune, Oprah, Dr. Phil, and The Doctors.

Digital programming

Their signal is multiplexed. On KYTV-DT2 is a standard definition digital signal of K15CZ. Since it was licensed as a low-powered translator station, it did not originally offer one of its own. However, it was able to perform a "flash-cut" to digital after a construction permit from the FCC was granted. On KYTV-DT3, Mediacom digital channel 212, and a live streaming video feed on their website is a 24-hour local weather channel. This is currently not offered on the Suddenlink digital system in Bransonmarker.

Virtual channel Physical channel Programming
3.1 44.1 main KYTV programming / NBC HD
3.2 44.2 K15CZ "Ozarks CW"
3.3 44.3 KYTV-DT3 "KY3 24/7 Weather"


The station signed-on October 1, 1953 as Springfield's second television station after KTTS-TV (now KOLRmarker) had launched in March. It was the first station built west of the Mississippi River specifically for television production and was owned by the Cox and Duvall families. Although KYTV has been an NBC affiliate since its sign-on, they also shared a secondary ABC affiliation with KTTS until 1967 when KMTC (later KDEB-TV and now KSFX-TVmarker) signed-on.

In December 1953, KYTV brought Ozark Jubilee (a live country music program on KWTOmarker radio) to Springfield viewers. On January 22, 1955, ABC picked up the program nationally although it temporarily originated from Columbiamarker until it moved to the Jewell Theatre on April 30 using KYTV staff and equipment. The station's staff and facilities also played key roles in the production of two other ABC shows during the 1950s, Talent Varieties and The Eddy Arnold Show.

KYTV purchased remote broadcasting gear in 1954 with its first remote broadcast originating from the Ozark Empire Fair. Remote telecasts were also brought to viewers from the Plaza Bowl featuring area bowling teams. Other remotes included Springfield Christmas parades, "Man with a Mike" from the Tower Theater on the Plaza, sporting events, and (beginning in 1986) the station's "Celebrate the Ozarks" program. KYTV purchased one of the nation's first mobile videotape units in March 1959. That year, the station videotaped the dedication of Table Rock Dammarker and produced Harold Bell Wright's The Shepherd of the Hills on location in Branson. From March 17 to September 22, 1961, KYTV fed Five Star Jubilee to NBC from the Landers Theatremarker. It was the first network color television program to originate outside of New York Citymarker or Hollywoodmarker although KYTV could not yet broadcast the show locally in color.

In 1978, KYTV's original local owners sold the station to Harte-Hanks Communications. Current owner Schurz Communications bought the station in 1987. They moved into new facilities in 1997 from its original building on West Sunshine Street. On September 21, 2006, Schurz and Perkin Media cut a deal with Piedmont Television to take over ABC affiliate KSPR. Under the deal, Schurz controls all non-FCC assets and runs that station's operations through a shared services agreement. However, they remained at their studios on East Saint Louis Street in Springfield.

News Operation

In November 2006, KYTV debuted an all-new news set. The weather area was moved to the main studio and a background can be lowered over the sports section to make an interview area. The background is changed with the time of day (such as the morning featuring a picture of the sunrise in Springfield). The former weather area was turned into the "Virtual Newsroom" later renamed "KY3 Web Center" where Internet-related topics are discussed.

On December 31, 2008, with the discontinuation of NBC Weather Plus, the station changed it to a 24-hour local weather channel. KSPR moved into KYTV's newly renovated facilities on November 1, 2009 and began airing their local broadcasts in high definition. The two stations maintain separate news departments. In late-November 2009, KYTV is expected to begin airing their local newscasts in high definition as well. Along with this change will be new graphics and logos. The operate their own weather radar, called "StormTracker 3", near its transmitter. All news anchors also serve as reporters.

News/station Presentation

Newscast titles

  • KY3 Action News (1974-1993)
  • KY3 News (1993-present)

Station slogans

  • KY3, As Far as the Eye Can See (1974-1975)
  • KY3, Proud as a Peacock! (1979-1981; local version of NBC ad campaign)
  • KY3, Our Pride is Showing (1981-1982; local version of NBC ad campaign)
  • We're KY3, Just Watch Us Now (1982-1983; local version of NBC ad campaign)
  • KY3 There, Be There (1983-1984; local version of NBC ad campaign)
  • KY3, Let's All Be There (1984-1986; local version of NBC ad campaign)
  • Come Home to KY3 (1986-1987; local version of NBC ad campaign)
  • Come on Home to KY3 (1987-1988; local version of NBC ad campaign)
  • Come Home to the Best, Only on KY3 (1988-1990; local version of NBC ad campaign)
  • The Place to Be (1990-present; originated as a localized version of NBC ad campaign used during the 1990-1991 season, KYTV kept this slogan after the campaign ended)

News team

Current personalities

  • Paul Adler - weekday mornings
  • Maria Neider - weekday mornings
  • Steve Grant - weekdays at Noon and 6
  • Marie Saavedra - weeknights at 5
  • Ethan Forhetz - weeknights at 5 and 10
  • Lisa Rose - weeknights at 6 and 10
  • Paula Morehouse - weekends as well as Monday and Tuesday reporter
  • Chad Plein - weekend evenings as well as Monday, Thursday, and Friday reporter

KY3 Storm Team Meteorologists
  • Ron Hearst - Chief seen weeknights
  • Brandon Beck - weekday mornings and Monday through Thursday at Noon
  • Dave Snider (AMS Seal of Approval) - Fridays at Noon and weekend evenings
  • Sarah Jones - weekend mornings

  • Ned Reynolds - Director seen weeknights at 6 and 10
    • sports reporter
  • Joe Hickman - weekend evenings and sports reporter
    • "Joe's Journal" segment producer

  • Cara Restelli - Monday through Thursday consumer investigator
  • David Catanese - weekday political
  • Sara Forhetz - crime and courts as well as fill-in anchor
  • Abby Wuellner - Thursday through Monday and holiday fill-in anchor
  • Linda Russell - Thursday through Monday
  • Kristin Nelson - weekdays

  • John Kelly
  • Cliff Erwin
  • Doug Magditch
  • Taka Yokoyama
  • Tom Schultheis
  • Paige Robinson

  • Jim Van Dillen - Chief
  • Jerrod McCully - Assistant Chief
  • Mike Coonrod
  • Tim Leimkuhler
  • Justin Haase

Former talent

  • Tony Beason - retired
  • Cara Connelly - now at WBNS-TVmarker
  • Tom Dye - meteorologist (retired)
  • Leanne Gregg - now NBC News reporter
  • Jerry Jacob - now in U.S. Army
  • Michelle Sherwood - now at KSPR
  • Slim Wilson - country music host 1964-1975



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