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A branch of Kenny Rogers Roasters in Angeles City, Philippines.
Kenny Rogers Roasters is a chicken restaurant that was started in 1991 in the United Statesmarker by country music musician Kenny Rogers and former Kentucky governor John Y. Brown, Jr., who had also owned Kentucky Fried Chicken from 1964 to 1971. The menu was originally centered on wood-fired rotisserie chicken. Kenny Rogers Roasters now operates primarily in Asia.

History

Kenny Rogers Roasters original logo.
A similar logo is still being used by the company's Asia-Pacific franchises.
By 1995, the menu had expanded to include turkey, ribs, and various side dishes, and the chain had expanded to over 350 restaurants, including locations in Canadamarker, the Middle East, and Asia. The establishment became so well known an entire episode of Seinfeld was dedicated to Kramer's love of Kenny Rogers Roasters chicken.

Kenny Rogers Roasters went into Chapter 11 bankruptcy and was bought by Nathan's Famous, Inc. for US$1.25 million (US$ million in more recent terms) on ; as a result of restructuring, many locations closed. By 2000, the chain was down to 90 franchised restaurants, 40 of those in the United States.

Nathan's Famous divested itself of the chain in 2008, selling it to their Asian franchiser, which is owned by Berjaya Group of Malaysia. At the time there was only one Kenny Rogers Roasters still operating in the United Statesmarker, located in the Ontario Millsmarker mall in Ontario, Californiamarker. The 2008 purchase agreement allows for the continued operation of this location, and allows Nathan's Famous and Miami Subs to continue selling Kenny Rogers Roasters items in their restaurants. Nathan's continues to serve Kenny Rogers Roasters items in select locations, such as its flagship location on Coney Islandmarker, and Miami Subs (since sold off by Nathan's) also has a "Kenny Rogers" section on their menu.

Despite the chain's steep decline in the United States, Kenny Rogers Roasters continues to flourish in Asia, particularly in the Philippinesmarker and Malaysiamarker.

References

External links




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