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Letitia Baldrige (b. 1925, Miami) is an American etiquette expert and public relations executive.

A graduate of Vassar Collegemarker, she is a former State Departmentmarker employee and was the White House Social Secretary to Jacqueline Kennedy.

Her father was Congressman Howard Malcolm Baldrige, and her brother was Howard Malcolm Baldrige, Jr., former Secretary of Commerce. She serves on the board of directors of the Malcolm Baldrige National Quality Award. She has also done significant charity work with Jane Goodall to help fundraise for the perservation of habitats for wild chimpanzees.

She has published more than twenty books and has appeared on the Late Night with David Letterman.


1946 Bachelor's in Psychology, Vassar College
1946–1948 Graduate studies, Université de Genèvemarker, Switzerland
1948–1951 Personal Social Secretary to David K. E. Bruce, U.S. Ambassador, Paris
1951–1953 Intelligence Officer, American Embassy, Parismarker
1953–1956 Assistant to Clare Boothe Luce, U.S. Ambassador, Rome
1956–1961 Director, Public Relations, Tiffany & Co.
1961–1963 Social Secretary and Chief of Staff for Jacqueline Kennedy
1964–1969 President, Letitia Baldrige Enterprises, Chicago
1969–1971 Director, Consumer Affairs, Burlington Industries
1972–2005 President, Letitia Baldrige Enterprises, New York City
2006– Baldrige & Lewris, Washington DC

The honor recognized her effort to appear on the Inman Literacy Foundation Lecture Series.


  • Roman Candle, 1956
  • Tiffany Table Settings, 1958
  • Of Diamonds and Diplomats, 1968
  • Home, 1972
  • Juggling: The Art of Balancing Marriage, Motherhood, and Career, 1976
  • The Amy Vanderbilt Complete Book of Etiquette, 1978
  • Amy Vanderbilt’s Everyday Etiquette, 1979
  • Entertainers, 1981
  • Letitia Baldrige’s Complete Guide to Executive Manners, 1985
  • Letitia Baldrige’s Complete Guide to a Great Social Life, 1987
  • Letitia Baldrige’s Complete Guide to the New Manners for the '90s, 1989
  • Public Affairs, Private Relations, 1990 (a novel)
  • Letitia Baldrige’s New Complete Guide to Executive Manners, 1993
  • Letitia Baldrige’s More than Manners! Raising Today's Kids to Have Kind Manners and Good Hearts, 1997
  • In the Kennedy Style: Magical Evenings in the Kennedy White House (with Rene Verdon), 1998
  • Legendary Brides: From the Most Romantic Weddings Ever, Inspired Ideas for Today’s Brides, 2000
  • A Lady, First: My Life in the White House and the American Embassies of Paris and Rome, 2001
  • Letitia Baldrige’s New Manners for New Times: A Complete Guide to Etiquette, 2003
  • The Kennedy Mystique (with Jon Goodman, Hugh Sidey, Robert Dallek and Barbara Baker Burrows), 2006
  • Taste: Acquiring What Money Can't Buy, 2007

External links


  1. Letitia Baldrige Hollensteiner, recorded interview by Mrs. Wayne Fredericks, April 24, 1964, John F. Kennedy Library Oral History Program. [1]

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