The Full Wiki

Lipton: Map

Advertisements
  
  
  
  

Wikipedia article:

Map showing all locations mentioned on Wikipedia article:



Lipton is one of the world's best-known and best-selling brands of both hot leaf and ready-to-drink tea. It is currently owned by Unilever.

History

Lipton was created at the end of the 19th century by Sir Thomas Lipton in Glasgowmarker, Scotlandmarker. His enterprise soon flourished and he established a chain of grocers, first across Glasgow, the rest of Scotland, until finally he had stores throughout Britainmarker.

Under the slogan “direct from the tea gardens to the tea pot”, this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone – with a high quality but reasonably priced product.

In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores to form a food group with over 3,000 stores. The group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores.

Lipton's became a supermarket chain focused on small towns, before Allied's 1982 acquisition by Argyll Group: the supermarket business was rebranded as Presto during the 1980s.

Meanwhile, the Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business.

In 1991, Unilever created a first joint venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. this was followed by a second joint venture, Pepsi-Lipton International (PLI) in 2003, covering many non-US markets. PLI was expanded in September 2007 to include a number of large European markets. PepsiCo and Unilever each control 50% of the shares of these joint ventures.

Due to the 2008 Chinese milk scandal crisis, food giant Unilever started recalling its Lipton milk tea powder in both Hong Kong and Macau on 30 September 2008. The tea powder which used Chinese milk powder as its raw ingredient was recalled after the company's internal checks found traces of melamine in the powder.

Lipton today

the course of a century, Lipton has become a dominant tea brand in many markets. The brand is well-represented in many countries across the globe, including the US, Russia, Saudi Arabia, France, Japan, Australia, and Sweden.

Products target the mass market and are generally positioned in the middle of the price spectrum for tea. Due to its size, Lipton is also a dominant player in tea expertise in the world . The company's Lipton Institute of Tea researches tea's various health and mental benefits, as well as tea growing, processing and tasting. Unilever/Lipton owns tea estates in Kenya and Tanzania, making it one of the few companies that is actively involved in the whole value chain of tea, from growing it to marketing it .

Like most branded teas, Lipton teas are a blend selected from many different plantations around the world, from well-known producing countries like India, Sri Lanka, Kenya, and China. Lipton Yellow Label is blended from as many as 20 different teas in specialized tasting rooms in seven regional hubs scattered all over the world.

Apart from black leaf teas (with the long-standing Lipton Yellow Label brand), the company also markets a large range of other varieties, both in leaf tea as well as ready-to-drink format. These include green teas, black flavoured teas, (herbal) infusions, Lipton Linea (a 'slimming tea') in Europe and Lipton Milk Tea in various Asian markets. Apart from Lipton Ice Tea, none of their products are available for retail in the UK as only caterers are supplied.

In a number of markets, including Japan, Russia and Australia, the company is advertising the benefits of theanine (which is naturally present in its teas), which is said to have psychoactive properties.

Beginning in 2006, Lipton has served as title sponsor to Team Lipton, an elite women's professional road bicycle racing and triathlon team in the USA.

Lipton and sustainability

Lipton Rainforest Alliance certified product
's own plantations in East Africa ( Kenyamarker (Kericho) and Tanzania (Mufindi) ) and third-party tea estates have been working together since 2002 to ensure compliance with the Unilever sustainable agriculture guidelines and the Ethical Tea Partnership criteria. The plantations were recognized by the Global Business Coalition for their fight against AIDS in 2006.

In May 2007, Unilever became the first company to commit to sourcing all its tea in a sustainable manner.. Toward that end, the company asked the Rainforest Alliance, an international environmental NGO, to start certifying tea estates in East Africa. Lipton and its parent company, Unilever, announced they aim to have all Lipton Yellow Label tea bags sold in Western Europe certified by 2010 and all Lipton tea bags sold globally by 2015.Lipton's own tea estates were among the first to be certified.In February 2008, a new advertising campaign was launched in various countries in Western Europe to announce the use of Rainforest Alliance certified tea in its flagship product, Lipton Yellow Label. In early 2009, Lipton products bearing the Rainforest Alliance seal started appearing in North America as well.

On 6 May 2009, Lipton received a Corporate Green Globe Award for its work with the Rainforest Alliance.

In 2009 National Geographicmarker visited Lipton's tea estate in Kerichomarker, Kenyamarker and published a number of videos and articles about Lipton's partnership with the Rainforest Alliance and the impact of certification on farmers and workers.

Brands

Lipton's main pillar brands are Lipton Yellow Label and Lipton Iced Tea. Other product lines exist as well, like the Lipton pyramid range in Europe and North America, and Lipton Milk Tea in East Asia. In 2008 the brand launched Lipton Linea in Western Europe, a green tea variety with a higher level of catechins, which the company claims can help one lose weight.

Lipton Yellow Label

Lipton Yellow Label has been sold since 1890, when Sir Thomas Lipton created the first version of the Yellow pack with a red Lipton shield, which to this day typifies the Lipton Yellow Label brand. It is sold in 150 countries worldwide. . Lipton Yellow Label is a blend, meaning that up to 30 teas from many different origins are blended together to create a consistent quality and taste.

Lipton Yellow Label blend is available both in tea bags, the preferred format in Western Europe, North America and Australia, a well as loose packaged tea, the preferred format in much of the Middle East and throughout Asia.

In 2008 Lipton Yellow Label became the first tea globally to bear the Rainforest Alliance Certified Seal on pack.

Lipton Iced Tea

The Lipton Ice Tea logo as used in many markets
Lipton Iced Tea, in many markets known as Lipton Ice Tea is an iced tea brand sold by Lipton through two joint ventures with PepsiCo. The operations are 50-50 ventures, in which PepsiCo contributes its bottling facilities and distribution networks and Unilever the brand (Lipton) and recipe.

There is a variety of flavors sold throughout the world. In the United Statesmarker, it is marketed in 16 oz (448ml) bottles with the following flavors:

  • Iced tea - Sweetened
  • Iced tea - Unsweetened
  • Iced tea with Lemon
  • Iced tea with Raspberry
  • Iced tea with Peach
  • Iced tea - Diet Sweet Tea (sweetened with Splenda)
  • Iced tea - Diet Lemon
  • Iced tea - Extra Sweet




Lipton Pyramid Teas

These pyramid shaped bags were pioneered by Lipton and provide more room for infusion of the leaves, delivering faster and better infusion. Different flavours are available in different markets but they include

  • White Tea
  • Green Tea
  • Earl Grey tea


  • Gold Tea
  • Red Tea (black tea with Rooibos)
  • Tuscan Lemon


See also



References

  1. Allied Stores was originally formed in 1929 to act as the group's purchasing arm.
  2. PepsiCo and Unilever extend partnership
  3. Blending Reference http://www.time-for-tea.com/producing.asp
  4. http://select.nytimes.com/gst/abstract.html?res=F40C10FA3E550C708DDDA00894DE404482
  5. GBC http://www.businessfightsaids.org/site/apps/nl/content2.asp?c=gwKXJfNVJtF&b=1008905&ct=2488343
  6. Article in San Diego Times" http://www.signonsandiego.com/news/business/20070525-0857-tea-unilever-sustainable.html
  7. Unilever Announcement http://www.unilever.com/ourcompany/newsandmedia/pressreleases/2007/sustainable-tea-sourcing.asp
  8. Time to brew up a Sustainable Cuppa- The Independent http://news.independent.co.uk/business/analysis_and_features/article3223697.ece
  9. Reuters http://investing.reuters.co.uk/news/articleinvesting.aspx?type=consumerProducts&storyID=2007-05-25T170334Z_01_N25420184_RTRIDST_0_SP_PAGE_016-N25420184-OISCP.XML
  10. Banking on Greener Tea- National Post http://www.nationalpost.com/life/story.html?id=1427753
  11. Reuters: Rainforest certified Lipton tea reaches US http://uk.reuters.com/article/behindTheScenes/idUKTRE5457WX20090506
  12. Leaders in sustainability honored at Rainforest Alliance Gala http://www.rainforest-alliance.org/news.cfm?id=gala09_honorees
  13. National Geographic: SustainabiliTea http://www.nationalgeographic.com/liptonsustainabilitea/
  14. Lipton Linea website http://www.liptonlinea.com/
  15. Lipton's History http://www.lipton.com/en_en/#Lipton%20history-0,68
  16. The art of tea blending http://www.lipton.com/en_en/#The art of tea blending-0,70
  17. Press release Rainforest Alliance http://www.rainforest-alliance.org/news.cfm?id=unilever
  18. Unilever and PepsiCo Create 'Pepsi Lipton International' RtD Tea Joint Venture in Selected International Markets http://findarticles.com/p/articles/mi_m0EIN/is_2003_Oct_14/ai_108827922/
  19. http://www.liptonpyramidteas.com/home.asp


External links




Embed code:
Advertisements






Got something to say? Make a comment.
Your name
Your email address
Message