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"Load Me Up" is the second single of Matthew Good Band's third studio album, Beautiful Midnight. The song reached #1 on Canada's Alternative chart, and received notable radio airplay. It remains to be one of Matthew Good Band's most popular songs.

Music video

The video features a dream sequence of all four band members being chased through a building by dozens of private school students (all wearing uniforms as typical private school students). The band runs up the stairs to the roof and jumps into a body of water, to which all the students follow. Everyone in the band is tackled into the water one by one by the students. As Good is tackled, the video then forwards to Good sliding into a soaked soccer field. As he looks up, he sees the students at the other side of the field. The students taunt him, and one student (the same one who tackled him) spits at Good from the top of the group. Good, with no other options, proceeds to run towards them. He jumps into the group of students, only to be quickly defeated, seen lying on the ground with his eyes closed as he suddenly wakes up.

The controversial ending of the video features Good waking up in his bedroom, with the girl who tackled and spat at him in his dream starring at him. The camera than slowly moves behind the student, showing a large knife in her hand behind her back as the video cuts to black.

The video was directed by Bill Morrison and produced by Paddy Gillen.

Trivia

  • The music video was filmed over a three day period in many popular locations in Vancouvermarker, such as the Pacific Coliseummarker, the Pacific National Exhibition and the Vancouver Aquatic Centre. This video had the highest budget of any MGB music video in the band's history, costing an estimated $150,000.










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