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The Loony Left was a pejorative label used in the campaign for the United Kingdom general election, 1987, and subsequently, both by the Conservative Party and by British newspapers that supported the Conservative Party. The label was directed at the policies and actions of some Labour Party controlled inner-city local government authorities, and some Labour Party politicians. Although the labels "hard left" and "soft left" reflected a genuine political division within the Labour Party, "Loony Left" was by far the more often used label than either. Its purpose was to instil and inflame fear in voters' minds, of political extremism, trade unions, and the hard left.

Origination and themes of the idea

The idea of the existence of a "Loony Left" in Labour politics first came into existence a couple of years or so before the 1987 General Election. It was an invention of the British popular press. Throughout the run-up to the election it became a staple feature of press-coverage of the election, with many stories running detailing the antics of Labour politicians and Labour-controlled local government authorities.

Jolyon Jenkins recorded in 1987 that 1986 was the climax of the Loony Left campaign, that it was the year:

The demonization by British newspapers of the political left in British politics had a far longer history. Petley observes that the British press had long-since "perfected a way of representing the ideas and personalities associated with socialism as so deranged and psychotic that they represented a danger to society", thus rendering them fair game for editorial villification. After his party's defeat in the 1983 General Election, one newspaper had characterized Michael Foot's habit of swinging his walking stick around as he went for his morning walk as being "like an escaped loony". The election of Ken Livingstone to leader of the Greater London Council in 1981 had him regularly described in newspapers as "barmy" or "loony", with the GLC's policies labelled "crazy". These labels were increasingly also applied to local councils within London: The 1983-03-13 Sunday People labelled Islington local council the "Bananas republic"; and the 1983-02-13 Mail on Sunday labelled it "The mad mad mad mad world of Islington". In some ways, the "Loony Left" campaign was a generalization of the Conservative campaign of demonizing Livingston and the GLC.

As recorded by Jenkins, the climax of the campaign was in 1986, and pivotal moments in its history were the London local council elections held in May 1986, and the Greenwich by-election, 1987, as well as of course the campaign for the 1987 General Election.

The general theme that the "Loony Left" idea embodied was twofold: Labour Party local government authorities were:
  • irrationally obsessed with minority and fringe issues,
  • paranoid about racial and sexual "problems" that are wholly imaginary on their parts and that have no real existence.

It was not solely local government authorities that were labelled the "Loony Left". The appellation was linked to individuals as well. Neil Kinnock, who had been subject to press vituperation since his election as party leader was associated with the "Loony Left" when in March 1987 he endorsed a rise of 60% in local council rates in Ealing, where he was a rate-payer. The Sun gave this the headline "Kinnock admits — I back loonies." and other newspapers put this forward as an example of support for extremism by the Labour Party leadership. A later story in the Daily Express, about how Ken Livingstone purportedly had a left-wing takeover of the party arranged, was denied by the Labour leadership only to have that reported as "Neil Denies Truth About Left Plot".

Similarly, Deirdrie Wood, Labour candidate in the 1987 Greenwich by-election, came to be known in the press as "Dreadful Deirdrie". Wood had been selected by her local constituency party against opposition from the Labour leadership. Privately, she had promised Kinnock "I won't drop you in it.", to which he had replied "It's not you, it's those bastards out there.", i.e. the press. Labour attempted to show her to be "a hard-working local woman with sensible policies". But the press instead chose to portray her as a radical extremist both by association, as an IRA sympathiser living with a militant shop steward who was not the father of her children, and directly as a "hard left feminist, anti-racist and gay-rights supporter" (as one News of the World report put it) who wanted to twin London schools with PLO camps.

However, local authorities were the primary targets, in part because that is where progressives had found their platform in the 1980s. This was caused by two factors: a change in the composition of local authorities, and the General Election defeats for Labour from 1979 onwards. Partly because of structural changes to local authorities enacted in 1974, including the end of local aldermanic dignities, and partly simply as a result of an influx of new people whose background had been in the radical youth movements of the 1960s, local government authorities became highly partisan political battlegrounds in the 1970s and 1980s, that a canny politician would be able to use to construct a power base and as a stepping stone to a career in national-level politics.

This was compounded by the General Election defeats for Labour, leaving the party with little ability to push its agenda at a national level in Westminster. As a result, local authorities became hotbeds of progressive and radical ideas, and a conflict between local Labour local authorities and the Conservative central government on many issues ensued. Like municipal socialism before it, Labour leaderships at local level saw themselves as stronger than their Westminster party colleagues, and capable of pushing socialist political agendas where they could not be pushed at national level. This resulted in an era of "grand gesture politics", with local authorities taking highly visible stances on national political issues such as declaring themselves Nuclear Free Zones, and "rainbow coalitions" between local Labour party politicians and pressure groups for causes outside of Labour's traditional working class roots, such as anti-racism, gay rights, disabled rights, and feminist groups.

Unfortunately for Labour, the wide range of local-level policy initiatives that this engendered made it easy for Conservative opponents to then apply the "Loony Left" blanket label that the news media had handed to them, a political card that the Conservatives played at both local and national levels. The label was a particularly effective tactic against Labour-controlled local education authorities, since the spectre of innocent children being manipulated to further cynical adult political goals was a very potent image.

Persistence of the idea and counteraction by the Labour Party

The label still occurs in British political discourse, even in the 21st century, and has become a firmly embedded feature of British journalism. However, changes made by the Labour Party after the 1987 General Election to ensure that it was no longer associated in the public mind with the images of the "Loony Left" from 1986–1987 have since blunted its impact and reduced its power, to the extent that it had far less impact on the United Kingdom general election, 1992, less even (according to academic studies by Butler and Kavanaugh) than Labour Party officials themselves believed at the time post-election.

In part these changes were an increased awareness of how important news media were to Labour's election campaign. One party press secretary said, of Labour's attitude to the news media in the the 1983 General Election campaign, that "If a miracle had happened and Fleet Street had suddenly come clamouring to Walworth Road for pro-Labour material, they would have been sent away with a copy of the manifesto each.". The party leadership noted afterwards that it had been the effect of the "Loony Left" image that had caused it to lose the 1987 Greenwich by-election by such a large margin. This is not to say, of course, that Labour ignored the press. However it became reluctant to talk to it. Kinnock refused to talk to the press on the flight back from his visit to the U.S. President Ronald Reagan after British journalists had continually sought a story that would represent the trip in a negative light. Similarly, Patricia Hewitt, then party press secretary, considered abandoning holding daily press conferences in the run-up to the 1987 General Election, because "they allow the newspaper journalists to set the agenda … and we know where they stand".

In a widely leaked letter written to Frank Dobson after the Greenwich by-election, and published by the Sun under the headline "Gays put Kinnock in a panic — secret letter lashes loonies", Hewitt said

Nick Raynsford similarly ascribed the General Election defeat to the "Loony Left" and other factors stating after the election that there were "too many worrying skeletons in the Labour Party cupboard deterring voters". In general, the "soft left" portion of the Labour Party blamed the "Loony Left" perception for this, third, General Election defeat, despite the election campaign having been, in Larry Whitty's words, "the most effective campaign the party has ever waged". According to the "soft left", the Labour-controlled local government authorities' had made errors in both pace and presentation, albeit that almost any initiative relating to race or sex, no matter how presented or paced, would have been seized by the press and held up for villification.

Even before the election, Labour was working hard to distance itself from the "Loony Left" perception. Roy Hattersley stated, at the time of the initiative of Brent Council to appoint race-relations advisors to schools, "I do not deny the existence of unacceptable behaviour in some local education authorities. I want to eliminate it.". Similarly, a question-and-answer pamphlet for voters prepared by staff at Labour headquarters had the question "But if I vote Labour won't I get a loony left council like those in London?" to which the answer given was "Left councils are exceptions, Neil Kinnock has told them to mend their ways and he is in full charge of the Labour Party.".

On several occasions, the Labour Party leadership and others attempted to take a hard line on the "Loony Left" in order to gain a more favourable impression in the media. On 1987-04-03, for example, five Labour MPs with constituencies in Birmingham — Roy Hattersley, Denis Howell, Jeff Rooker, Terry Davis, and Robin Corbett — wrote to Sharon Atkin, Bernie Grant, and Linda Bellos, in letters that they themselves leaked to the newspapers, demanding that they not attend a meeting in Birmingham, scheduled for 1987-04-07, of activists campaigning for Black Sections within the Labour Party. Similarly, after the Greenwich by-election defeat, five London Labour Party members — Brian Nicholson, Roger Godsiff, John Spellar, Roy Shaw, and Dianne Hayter — formed the "Londoners for Labour" association, aimed, according to their press releases, at reclaiming the London Labour Party from "the loonies".

The 1908s U.K. press campaign against the "Loony Left" was echoed in the 1990s in the U.S. where sections of the press campaigned against political correctness, using much the same rhetoric. The same accusations made by the British press in the 1980s were levelled by U.S. newspapers such as The Chicago Tribune, The New Republic, Time, Newsweek and New York.


As Jenkins noted, the truth of the stories mattered less than their resonance with voter fears. Three of the most famously recorded instances of "Loony Left" activities, "Baa Baa White Sheep", renaming manhole covers, and "black bin-liner bags" were myths, outright fabrications by the press. Others stories, such as reports that London councils had insisted that homosexuals be placed at the heads of the waiting lists for council housing and that London councils had spent £0.5millions on "24 super-loos for gypsies" were found to be highly misleading upon investigation by the Media Research Group of Goldsmiths' College, University of London.

The report of the MRG investigation estimated that some 3,000 news stories about the "Loony Left" ran between 1981 and 1987 in the British tabloid press alone. It determined that a large proportion of these stories were either partially or wholly fabricated, and that their targets, against whom they aimed to inflame public opinion, were a small number of London local councils, that were under Labour Party control.

Baa Baa White Sheep

The "Baa Baa White Sheep" story was a wholesale fabrication, reporting events that never happened. Nonetheless, the story "got legs" (as journalists put it) and was widely reported, modified, and re-reported by the press, to the extent that it has gained almost the status of an urban myth, being reported of people and institutions different to those of the original story of 1986. Both The Age and The Herald reported in 2002, for example, the same "Baa Baa White Sheep" story, ascribing it to a parent of a child attending Paston Ridings Primary School in London.

The original story reported a ban at Beevers Nursery, a privately run nursery school in Hackney. It was originally reported by Bill Akass, then a journalist at the Daily Star, in the 1986-02-15 edition under the headline "Now it's Baa Baa Blank Sheep". Akass had heard of a ban issued, by nursery school staff, on the singing of the nursery rhyme "Baa, Baa, Black Sheep", on the grounds that it was racialist. In his story, he wrote:

The nursery was run by the parents, rather than by Hackney council. But Akass had telephoned Hackney council for its reaction to his story, Martin Bostock, then the press officer for Hackney council, reported that he had considered the possibility of simply responding that "We don't know what this nursery is doing, but whatever they're doing it is up to them.". However, council leader Tony Millwood, according to Bostock, refused this advice and wanted to take a more supportive stance on the alleged ban, and in conjunction with the press office drafted and issued a statement saying "that we supported what they'd done, although making it quite clear that it was not a council nursery and not a council ban".

Three days later, in the 1986-02-18 Hackney Gazette, Tim Cooper took up Akass' story. He went to Beevers Nursery and asked parents there what their reactions, in turn, were to the Hackney council statement, itself a reaction to the claim that Beevers had issued a ban. Cooper's story reported one of the nursery playleaders as saying "We're run by parents and if they want us to stop singing it, we would. But there have been no complaints so far, through someone once suggested it could be racist.". Cooper later stated that there had been no such ban, but that the statement issued by Millwood and Hackney council had given the story the impetus that it was then to run with:

And snowball it did. The story was carried by the Sun in its 1986-02-20 edition, under the headline "Lefties baa black sheep", with the ban attributed directly to "Loony left-wing councillors". The Sun's version of events was subsequently carried by the 1986-02-23 Sunday World. It was taken to the letters columns of the 1986-02-28 and 1986-03-04 Hackney Gazette and the 1986-03-06 Ilford Recorder, and even reached the pages of the 1986-04-04 Knitting International. Despite neither the journalists nor the letter-writers presenting any evidence for their assertions, only one paper, The Voice rejected the story in print, calling the story a deliberate attempt to discredit the council.

The 1986-10-09 Daily Mail carried the story further, with a story headlined "Baa baa, green (yes green) sheep!", reporting that Haringey (not Hackney) council had ordered playgroup leaders to attend a racialism awareness course, where they were instructed that the council had banned the rhyme with its original wording, mandating the alternative "green sheep" wording instead. This story was ascribed to an anonymous playgroup leader. From here, this new twist on the original story was carried by the Birmingham Evening Mail ("Silly bleat" and "Green sheep? They've got to be joking."), the Liverpool Echo ("Black sheep in the dog house"), the Yorkshire Evening Press ("So sheepish"), the 1986-10-10 Birmingham Post ("Racist sheep are a joke"), the 1986-10-12 Sunday People, News of the World ("Green sheep take over"), and Sunday Mercury, the 1986-10-13 Carlisle Evening News and Star ("Bernie Bleat Barmy"), the 1986-10-14 Yorkshire Evening Courier, and the 1986-10-15 Liverpool Echo ("Just Barmy") and Ipswich Evening Star ("A load of wollies!").

Again, the story was a fabrication. In fact, the playgroup leaders had requested the racialism awareness course, to which attendance was not compulsory, there had been no ban imposed by Haringey council, and there was no evidence that the rhyme had even been discussed on the course. As before, only newspapers for the British black community reported these facts. The Daily Mail's attempts to fact check the story that it had run, including posing as parents looking for playgroups and as supermarket managers wanting to run racialism awareness courses, had failed to elicit a single playgroup worker who would confirm the alleged council ban.

Haringey council attempted to get the story straightened. It initiated legal action against the Daily Mail, but was forced to drop it for lack of funds. The attempts by the council to rebut the story were ignored by the press for a week, its rebuttal only being first printed in the 1986-10-16 Haringey Advertiser ("Black sheep still in evidence"). But that was not enough to stem the tide, as the story was now running, without independent fact checking, in newspapers all across the country, from Men's Wear to the 1986-10-19 Sunday Times letters column, the 1986-10-23 Hendon Times ("Stop stirring up trouble"), and Auberon Waugh's column in the 1986-10-19 Sunday Telegraph. The 1986-10-23 Mail on Sunday letters column carried letters noting that black pudding was henceforth to be "green pudding", the same day's Sunday Times letters column noted that blackheads could no longer be called blackheads.

The Daily Mail ran the story again on 1986-10-20, comparing Haringey council to Nazi Germany. Again, the council attempted to set the record straight, with a press statement that noted the irony of the Daily Mail comparing the council to Nazi Germany when the Mail itself had supported Hitler right up until the eve of World War Two. And again, only the British black community newspapers (the 1986-11-03 Asian Herald and the 1986-11-05 West Indian News) carried Haringey council's corrections. The story continued to be carried by many newspapers for months thereafter, including The Economist on 1986-11-01 and the Islington Gazette on 1987-02-20, this time with Islington council as the ban-issuer, a fact that was explicitly denied by a council spokesman in the piece, who said "it is not council policy to ban Baa Baa Black Sheep but if individual nursery workers find it offensive the council is not the business of forcing them to teach that rhyme rather than others". The Daily Express carried the new Islington variant on the same day ("School bars boy's Baa-baa Black Sheep 'racist' rhyme"), as did the Daily Telegraph ("Boy's first rhyme upsets nursery staff"), the Daily Mirror ("Baa Baa blacked"), and the Sun ("Baa Baa nursery ban on sad little Dan") whose lead article the next day then began with "Loony left councils have given us a good laugh over the years.".

Even other political parties ran with the story. A party election broadcast for the Social Democratic Party, fronted by John Cleese, named Islington council as "the council that accused a five year old of reciting a racially offensive poem". Islington council sought an injunction in the High Court to have this material excluded, but this was denied by Mr Justice Drake. David Owen dropped the material anyway, stating that it was to avoid further distress to the five-year-old's family. Ironically, the press reported Owen's press conference, announcing this change, as "loony" David Owen "outclowning anything that Basil Fawlty could have thought up".

Two newspapers recognized that the story had no foundation. The Yorkshire Evening Press printed on 1986-11-14 a correction to its earlier story, stating that "We regret that the editorial, which was written in good faith, was based upon an inaccurate report.". The Birmingham Evening Mail published a letter from Bernie Grant on 1986-10-22 denying the story. Nonetheless, and despite the corrections, court actions, and attempts to set the record straight, the story has refused to die. The 1998-02-08 Sunday Times, for example, re-hashed the story once again, eleven years after the fact, in a story about Margaret Hodge, former leader of Islington council. So, too, did the Daily Mail on 1999-10-04. The London Evening Standard in 2000-07-06 reminded readers of Islington's reputation of being "one of the country's most celebrated loony Labour councils", again printing as fact the claim that Islington was where "Baa Baa Black Sheep was banned for being politically incorrect". Further stories about Hodge's ministerial promotions, in the 2003-06-14 Sun and the 2003-09-28 Daily Mail, also repeated this claim and attached it to Hodge.

black bin-liner bags

Peter Jenkins

Peter Jenkins, a columnist for The Guardian and The Independent, recorded policies which were dubbed "loony left" by the media. For instance, Haringeymarker council allowed only Nicaraguan coffee to be sold and introduced courses on homosexuality into its nursery and primary schools.

Hackneymarker council ended its twinning arrangements with France, West Germany and Israel and made new twinnings with the Soviet Unionmarker, East Germanymarker and Nicaraguamarker. A spokesperson for the council explained: "This will enable us to concentrate on our new friends". When Sinn Féin representatives were invited to speak to Hackney council a revolver was fired by a Liberal and there was a fight in the council chamber.

Lambethmarker council banned the word "family" from council literature because this was 'discriminatory' and police were banned from using council facilities. Lambeth council's leader, Linda Bellos, claimed: "I think the police are bent on war".

Ealingmarker council removed all books it considered to be "racist" and "sexist" from its local libraries. An ILEA teaching pack titled Auschwitz: Yesterday's Racism drew comparisons between the trade union legislation of Hitler and Margaret Thatcher. Another ILEA school in Kenningtonmarker discouraged competitive games and making pupils write protest letters was made part of the school time-table.



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