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MTV Europe is a pan-European cable and digital television network launched on August 1, 1987.

A 24-hour English-language network aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories. Despite introducing an amount of pop culture and reality television shows onto its schedule over the years, MTV Europe has never lost its focus on its original purpose of playing music videos, unlike its American counterpart. Music videos in the '80s and '90s were introduced by on-air hosts known as VJs.With similar tongue-in-cheek humor as the 1981 launch of MTV in the U.S., the first video shown on MTV Europe was "Money for Nothing," by Dire Straits, which starts and finishes with repetition of the line "I want my MTV", voiced by Sting.

Since its premiere, MTV has revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.

History of MTV Europe

MTV Europe is wholly owned and operated by MTV Networks Europe. It launched on August 1 1987 under a co-operative agreement by Viacom and BT, which lasted until 1991 when Viacom took over full ownership . MTV Europe launched from Amsterdammarker, Netherlandsmarker with a live performance from Elton John. In 1989, it moved to Londonmarker, where it was produced and broadcast from.On April 1 2002, the channel re-branded as 'MTV European'. In February 2008, it moved its editorial staff from Camden Townmarker, Londonmarker, to Warsawmarker, Polandmarker, though still beaming its signal from MTV Networks Europe's Londonmarker headquarters.

Back in the late 1980s and throughout the 1990s, it also became famous for its VJ coming from all over Europe, who used to introduce videos and programs round the clock. The most notable VJ in MTV Europe's history include:

MTV European is distributed across Europe via satellite, cable, and terrestrial television. It became the pioneer broadcaster in Europe in 1995 with the upgrade of its broadcasts to digitally compressed transmissions. In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe. In March 1997, MTV Germany (formerly MTV Central Europe) launched. In July of the same year, MTV UK & Ireland launched, whereas MTV Italia kicked off 3 months later, in September. MTV Nordic for Scandinavia launched in June 1998. Since 2000, MTV has launched many other regional channels across the continent, consisting of: MTV France, MTV Poland, MTV España, MTV NL, MTV Romania, MTV Adria, MTV Türkiye, MTV Baltic, MTV Portugal, MTV Greece, MTV Finland, MTV Norway, MTV Sweden, MTV Denmark, MTV Ukraine and MTV Czech, along with a large number of specialist music channels including MTV Two, MTV Base, MTV Dance, MTV Brand: New (Italy), MTV Brand New (NL), MTV Pulse (France), MTV Pulse (Italy), MTV Gold (Italy), MTV Hits (UK) and MTV Hits (Italy).

As of 2009, MTV European still serves a smaller number of countries which do not have a local MTV feed, including: Armeniamarker, Azerbaijanmarker, Bulgariamarker, Faroe Islandsmarker, Georgiamarker, Icelandmarker, Israelmarker, Luxembourgmarker, Moldovamarker and Maltamarker. However, it is still present in Hungarymarker, alongside MTV Hungary

Since November 2009 MTV Europe was brought back to the Baltic Regions in Eastern Europe due to the economical issues at MTV Networks Baltic it was forced to close down therefore leaving MTV Europe to replace the Lithuanian & Latvian version of MTV this has also affected the Estonian version of MTV.


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