Magic 1152 is the name of an
Independent Local Radio
station in Newcastle
upon Tyne
, UK
. It
forms part of the
Magic network owned by
Bauer Radio.
It shares a studio
complex with sister station Metro Radio
at the 55 Degrees North complex, next to the Tyne Bridge
. Magic 1152 broadcasts on 1152 AM, Virgin Media
channel 932 (Newcastle
upon Tyne only), and on DAB radio.
GNR era
See main article:
Great North
Radio.
Great North Radio or
G.N.R as it
was sometimes called was formed in March 1989 using the
AM frequencies of
Metro Radio and
Radio
Tees [97899]. This happened after the
Metro Radio group decided to split the FM
and AM frequencies up.
GNR's output consisted of "golden oldies" from the 1950s through to
the 1980s, with specialist programmes on an evening.
Programming
In December 2001, EMAP decided that it was more economical for the
Magic network to share off-peak programmes and in line with the
other Magic AM stations began networking between 10am-2pm, and
7pm-6am. During these hours it was simply known as Magic, although
there were local commercial breaks, and local news on the
hour.
In January 2003 after a sharp decline in listening, the station
ceased networking with the London station,
Magic 105.4, and a regional northern network was
created with
Manchester's Magic
1152 at the hub at the weekend and the Newcastle station as the
hub during the week. This arrangement remained until 2006, when all
network programmes were broadcast from Newcastle. During networked
hours, local adverts are aired, as well as a local
news summary on the hour during the day. IRN is taken
in the evening and overnight.
From July 2006, more networking was introduced across the Northern
Magic AM network which means only 4 hours a day will are presented
from the local studios, this show will be between 06:00 and
10:00am. weekday breakfast is presented by Steve Colman, Saturday
Breakfast is presented by John Caine and Sunday Breakfast is
presented by Steve White.
Imaging
The station presently uses very few sung idents, mostly they can be
heard after the news each hour, these are produced by Steve
England. The rest of the time idents are in the form of Voice-overs
which use the voice of Mark Thorburn one of Magic's
presenters.
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