The
Manila Bulletin ( ), (also known as the
Bulletin and was previously known as the
Manila Daily Bulletin and the
Bulletin Today) is the Philippines
' largest broadsheet
newspaper by circulation, followed by the
Philippine Daily
Inquirer. It bills itself as "The Nation's Leading
Newspaper", which is its official slogan. Founded in 1900 as a
shipping journal, it is the second-oldest Philippine newspaper,
second only to
The Manila
Times.
It was originally owned by a Swiss expatriate named Hans Menzi. The
Manila Bulletin survived the Martial law era of President Ferdinand
Marcos for propaganda purposes.
The
newspaper is owned by Filipino-Chinese business mogul Emilio Yap, who, aside from the Manila Bulletin
Publishing Corporation (the paper's controlling company), also
owns the Manila
Hotel
and Euro-Phil Laboratories. The company has
been listed on the Philippine Stock Exchange since 1990, and had
revenues of approximately US$45 million in 2004. Besides its
flagship it publishes two other daily newspapers,
Tempo
and
Balita, as well as nine magazines such as the
Philippine Panorama,
Bannawag,
Liwayway,
Bisaya and a host of other journals in
English,
Tagalog,
Cebuano and other
Philippine languages.
To further enhance its image as a newspaper which presents positive
news articles, the
Bulletin recently introduced a new
marketing tagline
"There's good news here".
In addition it maintains the oldest news web site in the
Philippines.
On
December 22,
2007, survey results by Nielsen Media Research "Nielsen
Media Index Study (Enhanced Wave 2)," covering the whole year of
2007, showed that the
Philippine Daily Inquirer
(parent company of INQUIRER.net) was the choice of 53% "of those
who said they had read a broadsheet" with 1.3 million readers.
Manila Bulletin came second with 47 % (1.17 million
readers), while the
Philippine
Star was third with 42% (1.05 million readers). Nielsen
survey also showed that the
Sunday Inquirer Magazine, led in its category, with 39%
readership,
Panorama came in
second with 35%, while
Starweek was third with 12%.
Controversy
On June 5, 2008, a Filipino
blogger sued the
Bulletin for copyright infringement. The photo blogger had
discovered that photos that he had taken and posted online had been
used by the
Manila Bulletin in its "Travel & Tourism"
section of the March 21, 2007 issue. Apparently, the photographs
had been altered and used by the newspaper without the original
photographer's consent and without attribution or compensation. A
month later, the newspaper filed a
counter-suit against the blogger claiming
"exemplary and moral damages". The
Manila Bulletin claimed
that its use (and alteration, creating
derivative works) of the photographs
constituted
fair use.
References
- Inquirer.net, Nielsen survey shows Inquirer is top
newspaper
External links