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Marketplace is a radio program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal, the show is produced and distributed by American Public Media, the national broadcast arm of Minnesota Public Radio, in association with the University of Southern Californiamarker. With a weekly audience of more than eight million, Marketplace is the most popular business program in America. Marketplace began in 1989, created by Jim Russell. Marketplace is produced in Los Angelesmarker with bureaus in New Yorkmarker; Washington, D.C.marker; Portland, Oregonmarker; Londonmarker; and Shanghai.

Companion programs

A sister program, the Marketplace Morning Report, offers a seven-minute, twenty-second morning broadcast on many public radio stations, often replacing a segment of National Public Radio's Morning Edition. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. All three shows share reporters and editorial staff. In addition, Marketplace reporters were featured in a daily interview segment on NPR's Day to Day program, an unusual link, since Marketplace is not otherwise affiliated with NPR. The partnership continued until Day to Day aired its final edition in the spring of 2009.


Since August 2005, Marketplace is hosted by Kai Ryssdal, who had previously hosted the Morning Report and Marketplace Money. Marketplace had formerly been hosted by Jim Angle, David Brancaccio (1993-2003) and later by David Brown (2003-2005). The Morning Report is currently hosted by Steve Chiotakis and Bill Radke. Chiotakis was a reporter and host at WBHMmarker, a Public Radio Station in Birmingham, Alabamamarker. Radke is the former co-host of Weekend America. Former Morning Report host Scott Jagow is now the online host for the Marketplace blog, Scratch Pad. Marketplace Money is hosted by Tess Vigeland.


The show runs a daily short commentary, contributed by people from a variety of political perspectives, ranging from Columbia dean Glenn Hubbard, once the head of George W. Bush's Council of Economic Advisers, to economist and blogger Tyler Cowen. The commentaries by former Secretary of Labor Robert B. Reich are especially well-known and can be found at his blog or subscribed to at iTunes.


The program's regular reporters include: Bob Moon, Senior Business Correspondent; Stephen Beard, London Bureau Chief; John Dimsdale, Washington Bureau Chief; Amy Scott, New York Bureau Chief; Scott Tong, Shanghai Correspondent; Sam Eaton, Sustainability reporter, and Jeff Tyler, Stacey Vanek-Smith and Rico Gagliano, in Los Angeles; Alisa Roth and Jeremy Hobson, in New York; Steve Henn, in Washington; and Mitchell Hartman, Entrepreneurship reporter, based in Portland, Ore.

Numbers music

Every day the show has a segment where they "do the numbers," that is, they tell the ending positions of the three major United States stock market indexes, the Dow Jones Industrial Average, the S&P 500 and the Nasdaq Composite. If all three have values higher at the end of the day than they did at the market's open that morning, the music played during the segment is "We're in the Money". At times in the past, programmers have played a brief tape of a cheering crowd when the market rises rapidly. When all three close below their opening positions, "Stormy Weather" is played. Often the indexes have little change from their opening positions or even differ with some up and others down; in this case, "It Don't Mean A Thing " serves as the background music for the segment. During the 1990s the "Marketplace" theme music incorporated the advertising jingle from its then-major sponsor, General Electric Corp.


On October 4, 2005 Marketplace began releasing a freely available weekly podcast Marketplace Takeout that "collects the best of Marketplace, Marketplace Morning Report and Marketplace Money." In January 2007 Marketplace Takeout was discontinued, and all three radio programs were made available as free podcasts themselves. In the fall of 2008, a new weekly podcast called "After the Bell" became available for download.

Marketplace whiteboard

In the fall of 2008, Marketplace began posting a series of videos called the Marketplace Whiteboard. The videos feature Marketplace Senior Editor Paddy Hirsch explaining difficult financial terms and concepts with simple stick-figure drawings on a whiteboard. Topics covered include credit default swaps, collateralized debt obligations, toxic assets and write-downs.


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