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Max Azria (born January 1, 1949) is a French fashion designer of Tunisian descent who founded the contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO of BCBGMAXAZRIA Group, a global fashion house that encompasses over 22 brands. Azria's wife, Lubov Azria, acts both as muse and creative director for the company.

Born in Sfaxmarker, Tunisiamarker, Azria began his fashion career in Paris, France, where he designed a line for nearly 11 years before moving to Los Angeles, California, in 1981. Azria launched BCBGMAXAZRIA in 1989. BCBGMAXAZRIA is named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude".

Company

Azria was inducted into the Council of Fashion Designers of America (CFDA) in 1998. In that same year, Azria acquired the Hervé Léger fashion house. In early 2007, Azria relaunched the Hervé Léger label with his own designs. Kate Bosworth, Rachel Bilson and Kate Winslet have worn the label for red carpet events.

Azria also maintains two eponymous designer collections, Max Azria Atelier and Max Azria. Launched in February 2004, Max Azria Atelier is a collection of couture gowns created for celebrity clients and red-carpet events. Sharon Stone, Halle Berry, Fergie and Alicia Keys have worn the label on the red carpet. In February 2006, Azria debuted Max Azria, which offers more directional designs. Angelina Jolie wore Max Azria to the 2009 Screen Actors Guild Awards and the 2009 Critics Choice Awards.

In 2008, Azria launched a young contemporary collection called BCBGeneration. In June 2009, Azria teamed up with Miley Cyrus to create a junior line for Wal-Mart called Miley Cyrus & Max Azria..

Awards and honors

Azria has received many awards throughout his career such as the Wells Fargo Century Fashion Achievement Award at the 2007 L.A. Fashion Awards and the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards. He received the latter in recognition of the successful relaunch of his Hervé Léger brand.

References

  1. Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  2. Edelson, Sharon (June 3, 2009). "Miley Cyrus, Max Azria Sign Deal With Wal-Mart To Launch Line", Women's Wear Daily, 12.
  3. Zelevansky, Nora (August 2007). "Lubov Azria; On Schedule", C Magazine,30.
  4. Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 82.
  5. Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 82.
  6. Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  7. Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  8. Baker, Ashley (February 17, 2009). "Loving Max More Than Ever", The Daily, 20.
  9. Baker, Ashley (February 17, 2009). "Loving Max More Than Ever", The Daily, 20.
  10. Baker, Ashley (February 17, 2009). "Loving Max More Than Ever", The Daily, 20.
  11. Barnes, Bronwyn & Scott, Debra.: [1],InStyle.com, Retrieved on 2009-06-03.
  12. [2],InStyle.com, Retrieved on 2009-06-03.
  13. Wilcox, Debra.: [3], DailyMail.co.uk, Retrieved on 2009-06-03.
  14. Mustafa, Nadia (Fall 2006). "Bon Business", Time Style & Design, 81.
  15. Rubenstein, Hal (May 2006). "The Look of Max Azria Atelier", InStyle, 152
  16. Souter, Ericka & Dowd, Kathy Ehrich (September 4, 2006). "Red Carpet Ready", People, 119.
  17. Souter, Ericka & Dowd, Kathy Ehrich (September 4, 2006). "Red Carpet Ready", People, 120.
  18. Souter, Ericka & Dowd, Kathy Ehrich (September 4, 2006). "Red Carpet Ready", People, 120.
  19. Decarlo, Lauren (February 2, 2006). "New Name for BCBG Max Azria Collection", Women's Wear Daily,14.
  20. [4],usmagazine.com, Retrieved on 2009-06-03.
  21. Scharf, Lindzi.:[5] instyle.com, Retrieved on 2009-06-03
  22. Medina, Marcy (January 7, 2008). "BCBG Merges Two Lines to Form BCBGeneration", Women's Wear Daily, 12.
  23. Edelson, Sharon (June 3, 2009). "Miley Cyrus, Max Azria Sign Deal With Wal-Mart To Launch Clothing Line", Women's Wear Daily, 1.
  24. Medina, Marcy (November 1, 2007). "L.A. Fashion Awards Honors Winners", Women's Wear Daily, 14.
  25. Haber, Holly (October 31, 2008). "Azria Honored at Dallas Fashion Awards", Women's Wear Daily, 11.


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