McClure's or
McClure's
Magazine was an American illustrated monthly
periodical popular at the turn of the 20th century. It was often
compared to
The Atlantic
Monthly. The latter magazine is still published.
Founded by
S. S. McClure and
John Sanborn Phillips
(1861-1949), fellow classmates at Knox
College
, in June 1893, the magazine featured political and
literary content. It published serialized
novels-in-progress, a chapter at a time. In this way,
McClure's published such writers as
Rudyard Kipling,
Robert Louis Stevenson,
Jack London,
Herminie T. Kavanagh, Lincoln Steffens,
Willa Cather and
Arthur Conan Doyle.
Mark Twain also contributed.
The magazine is credited with creating
muckraking journalism.
Ida
Tarbell's series in 1902 exposing the monopoly abuses of
John D. Rockefeller's
Standard Oil Company and
Ray Stannard Baker's earlier look at the
United States Steel
Corporation focused the public eye on the conduct of
corporations. The magazine helped shape the moral compass of the
time.
In 1906 the writing staff defected over disputes with McClure. They
formed
The American
Magazine.
McClure's immediately began to lose
readers and went into debt. S. S. McClure was forced to sell the
magazine in 1911 to creditors.
It was eventually retooled as a women's magazine and ran
irregularly in this format, with publication from October 1921 to
February 1922, September 1924 and April 1925, and February to May
1926. The later issues, from July 1928 until March 1929, were
published under the name
New McClure's Magazine. The last
issue was in March 1929, after which the magazine was absorbed by
The Smart Set.
See also
References
External links