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The Miss Brasil Pageant is a beauty contest that has been held every year since 1954 between winners of the Brazilianmarker state pageants. The 2009 edition venue took place on Saturday, May 9 at the Memorial da América Latina, São Paulomarker. The winner of Miss Brasil competes in the Miss Universe contest and the runner-up competes in the Miss International.


"Miss Brasil" competitions began in the 1920s following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude but failed to place in the competition, much less win the "Miss Universe" title. The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year. In the Brazilian competition Miss Brasil received the Miss Universe title while in the American competition Miss United States received the title. The Miss Brasil competition, like many others in the world, was discontinued as the Great Depression and World War II diverted the world's attention.

The modern pageant was created in 1954 in the city of Petrópolismarker, Rio de Janeiromarker. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de São Paulo newspaper.


Under Diários Associados

In following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights of Miss Brasil pageant, when the winners take qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The empire who created Diários Associados, was responsible for diffusion of the national beauties until 1980, when the network Rede Tupi was lost his concessions by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

The Quintandinha's roots

The Miss Brasil first four editions (1954 to 1957) was held in Palácio Quitandinha, Petrópolismarker. When Chatô's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, specially now defuncts O Cruzeiro and O Jornal.

All national winners of the pageant in this period were placed at Miss Universe pageant, held in Long Beachmarker, Californiamarker american state.

Maracanãzinho's "golden years"

On the named Miss Brazil's golden era (began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiromarker), Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.

Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively.(See the winners table for 1959, 1962, 1971 and 1979 results)

Due to fire destruction in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara's Eliane Fialho Thompson was crowned in a event edition held only time in Pavilhão de São Cristóvão (São Cristóvão Pavillion), in a carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via microwaves system powered by Embratel.

In 1973, due to lack of public, media interests and possible feminist protests, organizers moved the place to Ginásio Presidente Médicimarker in the country's capital, Brasíliamarker. The Miss Brasil 1972 pageant (won by the gaúcha representative Vieira Costa) was the last held in Maracanãzinho's dependencies.

The Brasilia "decadence" and crisis

When the Miss Brasil pageant moved to federal capital, Brasíliamarker, lack of public continued severally from 1973 to last edition in the city, held in 1980 (when Associados was filed to bankruptcy protection due to closing of seven Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectivelly).

In 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship to Miss Brasil event. So, Catalina swimwear mark continued its support to organization for same years until mid-80's (when the event broadcasting rights was assumed by SBT).

All brazilian presidents of the period (except Ernesto Geisel) were recepted the Miss Brasil state contestants in the Alvorada Palacemarker days before the final nights, hosted by its coordinator at the time Paulo Max and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

Under SBT

When the channels of defunct Tupi was redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.


In the '80s, the Miss Brasil pageant was known the most brega period, by opinion of same fans and television critics. The last top 5 obteined by Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiromarker candidate in national pageant, Adriana Alves de Oliveira. Because lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country not participied in Miss Universe 1990.

Format changes

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecasted too same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Geraismarker) and TV Itapoan (Bahia).

Under Marlene Brito and others

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and producion until 1993, when Leila Schuster was crowned without realization of traditional pageant, but her was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was ownered by various directors, includding the former host in Tupi's period, Paulo Max.

The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcastings of it in 90's.

On the new phase, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).

Locations and venues

  • In 1993, the pageant was replaced by a little event, in a fine restaurant of São Paulo, named Leopolldo. At the place, Leila Schuster was crowned.

From 1994 to 1996, Miss Brazil was back to Rio de Janeiro (first, at Ribalta house concert and two years later in Metropolitan, today Citibank Hall).

In 1997, it was held in northeastern city of Teresinamarker, in Pavlihão de Eventos (Events Pavilion) Governador Guilherme Melo.

From 1998 to present, Rio (Hotel Glória, Copacabana Palace, Ribalta, the newest incarnations of Metropolitan and the Vivo Rio space at Museu de Arte Moderna do Rio de Janeiro) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternate the right to venue the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT.

The winners

Year Miss Brasil State Represented Comments
1954 Martha Rocha Bahia Miss Universe 1st runner-up

1955 Emília Barreto Correia Lima Cearámarker Miss Universe top 15

1956 Maria José Cardoso Rio Grande do Sul Miss Universe top 15

1957 Teresinha Gonçalves Morango Amazonasmarker Miss Universe 1st runner-up

1958 Adalgisa Colombo Guanabara Federal District Miss Universe 1st runner up

1959 Vera Regina Ribeiro Guanabara Federal District Miss Universe 4th runner up

1960 Gina MacPherson Guanabara Federal District Miss Universe top 15

1961 Staël Maria da Rocha Abelha Minas Geraismarker Resigned the title after Miss Universe 1961

1962 Maria Olívia Rebouças Cavalcanti Bahia Miss Universe 4th runner up

1963 Iêda Maria Brutto Vargas Rio Grande do Sul Miss Universe Winner.

1964 Ângela Teresa Reis Vasconcelos Paranámarker Miss Universe top 15 semifinalist

1965 Maria Raquel Helena de Andrade Guanabara State Miss Universe top 15 semifinalist

1966 Ana Cristina Ridzi Guanabara State
1967 Carmen Sílvia de Barros Ramasco São Paulomarker Miss Universe top 15 semifinalist and best national costume

1968 Martha Maria Cordeiro Vasconcellos Bahia Miss Universe Winner.

1969 Vera Fischer Santa Catarinamarker Miss Universe Semifinalist

1970 Eliane Fialho Thompson Guanabara State Miss Universe top 15 semifinalist

1971 Eliane Parreira Guimarães Minas Geraismarker Miss Universe 4th runner up

1972 Rejane Vieira Costa Rio Grande do Sul Miss Universe 1st runner-up

1973 Sandra Mara Ferreira São Paulomarker Top 12

1974 Sandra Guimarães de Oliveira São Paulomarker Resigned after Miss Universe 1974, when she not placed

1975 Ingrid Budag Santa Catarinamarker Top 12
1976 Kátia Celestino Moretto São Paulomarker
1977 Cássia Janys Moraes Silveira São Paulomarker
1978 Suzana Araújo dos Santos Minas Geraismarker

1979 Marta Jussara da Costa Rio Grande do Norte Miss Universe 1979 3rd runner-up

1980 Eveline Schroeter Rio de Janeiromarker

1981 Adriana Alves de Oliveira Rio de Janeiromarker Miss Universe 1981 3rd runner-up and Best National Costume

1982 Celice Pinto Marques da Silva Parámarker Miss Universe 1982 Top 10

1983 Marisa Fully Coelho Minas Geraismarker Miss South America 1st runner-up;

1984 Ana Elisa Flores da Cruz São Paulomarker Miss Universe 1984 and Miss South America representative, but not classified in any pageants

1985 Marcia Giagio Canavezes de Oliveira (a.k.a. Márcia Gabrielle) Mato Grosso Miss Universe 1985 Top 10 and International Coffee Queen (Reina Internacional de Café) winner

1986 Deise Nunes de Souza Rio Grande do Sul Miss Universe 1986 Top 10 and Miss South America 1st runner-up

1987 Jacqueline Ribeiro Meirelles Distrito Federalmarker Miss Universe 1987 Best National Costume

1988 Isabel Cristina Beduschi Santa Catarinamarker Miss South America winner

1989 Flávia Cavalcanti Rebelo Cearámarker Miss Universe 1989 Best National Costume

1990 - - there was no contest.

1991 Patrícia Maria Franco de Godói São Paulomarker Reina Sudamericana winner

1992 Maria Carolina Portella Otto Paranámarker She was not placed in Miss Universe 1992 Top 10
1993 Leila Cristine Schuster Rio Grande do Sul Miss Universe 1993 Top 10

1994 Valéria Melo Peris São Paulomarker Nuestra Belleza Internacional winner and 18th in Miss Universe 1994 final results

1995 Renata Bessa Soares Minas Geraismarker 1st runner-up in best national costume

1996 Maria Joana Parizotto Paranámarker Nuestra Belleza Internacional winner

1997 Nayla Micherif Minas Geraismarker

1998 Michela Marchi Mato Grosso do Sul Miss Universe 1998 Top 10
1999 Renata Fan Rio Grande do Sul Miss World University winner

2000 Josiane Kruliskoski Mato Grosso Since this year, the Miss Brasil winners is qualified only to the Miss Universe pageant. The runner-ups represents Brazil in another contests

2001 Juliana Borges Rio Grande do Sul
2002 Thaisa Tomsem Santa Catarinamarker Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe,
but she was stripped of the crown later because she was married at the time of her crowning.

2003 Gislaine Ferreira Tocantins Miss Universe 2003 Top 10
2004 Fabiane Niclotti Rio Grande do Sul
2005 Carina Beduschi Santa Catarinamarker
2006 Rafaela Zanella Rio Grande do Sul Miss Universe 2006 Top 20

2007 Natália Guimarães Minas Geraismarker Miss Universe 2007 1st runner-up

2008 Natália Anderle Rio Grande do Sul
2009 Larissa Costa Rio Grande do Norte

Winners by state

State Titles
10 times

8 times

7 times

Guanabara1 6 times

5 times

3 times

3 times

2 times

2 times

2 times

2 2 times

1 time

1 time

1 time

1 time

1 time

1This federation unit competed at the national pageant as Federal District until 1960, when become the Guanabara state. The new state competed until 1974, when the fusion of states of Rio de Janeiro and Guanabara was decreted by the military government of Ernesto Geisel.

2Including only the results of 1980 and 1981 pageants.

Television acts

The actresses

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in soap operas (called "telenovelas") and motion pictures after her reigns (nationwide or locally). By example:

The hostesses

Some Miss Brasil winners or finalists were acted or still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:


Some Miss Brasil pageant contestants, finalists or winners were appeared in popular reality television programs broadcast nationwide:

External links


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