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March 2007 cover of Mixmag
Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine", with an ABC audited circulation of 30,159 (higher than DJ Magazine's last known audited circulation of 20,018). Having begun 1982 in the United Kingdommarker, it covers dance events, and reviews music and club nights. Mixmag has coined terms and phrases to describe genres and conventions within dance music.

History

The first issue was printed on February 1 1983 as a 16-page black and white magazine published by DMC — the DJ mailout service. The first cover was Shalamar, the first editor DMC’s Tony Prince and the first advertiser was a company called Technics Panasonic.

When house music began, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs to a magazine covering all dance music and club culture. Mixmag covered acid house, the subsequent rave era, the rise of superstar DJs and the Ibiza explosion. It was consulted by BBC Newsnight and even the Home Office. The magazine claims to have coined the terms superclub and trip hop and to have launched the first legal DJ mix tapes, the Mixmag Live series. Later Mixmag, in association with their original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading.

Mixmag was sold to EMAP Ltd. in the mid-1990s before being bought by Development Hell, the company that also owns The Word music magazine, in 2005 . Development Hell relaunched Mixmag in May 2006 with a revamped design and the aim of appealing to a wider (both male and female) and older readership than had been targeted by EMAP. Editor Andrew Harrison told the Press Gazzette that staff had previously "focused the magazine very tightly on a young clubber, a very committed hardcore nutter clubber and we thought that wasn't necessarily the right way to go. Mixmag is now a magazine for the entire world of dance music, whether you like hard boshing music that's quite druggy, or chill out music, or you're someone like me who likes to keep in touch with the music but has grown out of clubbing. This idea that dance music is a kind of minority interest, a bit like ska, is wrong. The biggest album of last year was by the Scissor Sisters."

Current content

In addition to the change in editorial tone, the relaunched Mixmag features a fashion section, larger size and, according to Mixmag, improved production values.

Mixmag carries a cover mix CD each month by a different DJ or artist. These have included Richie Hawtin, Sven Vath, Erol Alkan, Tom Neville, Smokin' Jo, Ferry Corsten and DJ Touche. Several have become collectors items, commanding large prices on auction sites like eBay.

Mixer magazine in the USAmarker and 'Mixmag' in Russiamarker have no connection to the UKmarker magazine.

Trivia

  • Mixmag is mentioned in the film Human Traffic, in which the main character of the film pretends to be a Mixmag writer (Tony Truman) to blag his way into a nightclub.






External links



References

  1. Welcome to Mixmag Accessed August 18, 2008
  2. http://www.abc.org.uk
  3. http://www.djmag.com/pdf/DJmagspecs.pdf



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