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Motorcraft is an auto parts brand of Ford Motor Company.

History

The Ford Motor Company launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced Autolite as Ford's official parts brand. Autolite is still a brand name in use today, but is now owned by Honeywell. Motorcraft was originally launched in the 50's with very little success, and was dropped when Ford purchased the Autolite trade name. Ford was forced to sell Autolite by the Federal Trade Commission. The Government found Ford had violated anti-trust laws.

Today

Motorcraft-sponsored NASCAR racecar


Today parts are designed and engineered to fit for installation on Lincoln, Mercury, and Ford vehicles. Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company.

Motorcraft products are sold through Ford and Lincoln-Mercury dealerships, as well as national auto parts stores such as O'Reilly Auto Parts, AutoZonemarker, some Carquest, and Wal*Martmarker stores. Wal*Mart also offers a Motorcraft oil change consisting of Motorcraft oil and oil filters.

Many times, Ford will approach a contract manufacturer of a particular product (many times a supplier to the company already) and work with them to create a version for sale under the Motorcraft name. These products must meet quality standards set by the Ford Motor Company in order to be considered for retail sale.

Motorcraft Motor Oil

Motorcraft also makes motor oil for automotive use. As of the late 2000s most of their oil is a synthetic blend or fully synthetic designed to last beyond the normal 3,000 mile change interval. Several weights are available from the 5W-20 all the way to a 15W-40 for diesel engines.

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