MySpace is a
social networking website.
Its headquarters are in
Beverly
Hills
,
California
,
US
, where it
shares an office building with its immediate owner,
Fox Interactive Media, which is owned
by
News Corporation.
MySpace became the
most popular social networking site in the United States
in June 2006. According to
comScore, MySpace was overtaken internationally by
its main competitor,
Facebook, in April
2008, based on monthly unique visitors. MySpace employs 1,000
employees, after laying off 30% of its workforce in June 2009; the
company does not disclose
revenues or
profits separately from News
Corporation.
The 100 millionth account was created on
August 9, 2006, in the Netherlands
.
History
After the 2002 launch of
Friendster,
several
eUniverse employees with
Friendster accounts saw its potential and decided to mimic the more
popular features of the social networking website, in August 2003.
Within 10 days, the first version of MySpace was ready for launch.
A complete infrastructure of finance, human resources, technical
expertise,
bandwidth, and
server capacity was available for the site, right out of the gate,
so the MySpace team wasn’t distracted with typical start-up issues.
The project was overseen by
Brad
Greenspan (eUniverse's Founder, Chairman, CEO), who managed
Chris DeWolfe (MySpace's starting
CEO), Josh Berman,
Tom
Anderson (MySpace's starting president), and a team of
programmers and resources provided by eUniverse.
The very first MySpace users were eUniverse employees. The company
held contests to see who could sign-up the most users. The company
then used its resources to push MySpace to the masses. eUniverse
used its 20 million users and e-mail subscribers to quickly breathe
life into MySpace, and move it to the head of the pack of social
networking websites. A key architect was tech expert Toan Nguyen
who helped stabilize the MySpace platform when Brad Greenspan asked
him to join the team.
The origin of the MySpace.com domain was a site owned by YourZ.com,
Inc. It was intended to be a leading online data storage and
sharing site up until 2002. By 2004, MySpace and MySpace.com, which
existed as a brand associated with YourZ.com, had made the
transition from a virtual storage site to a social networking site.
This is the natural connection to Chris DeWolfe and a friend, who
reminded him he had earlier bought the URL domain, MySpace.com,
intending it to be used as a web hosting site, since both worked at
one time in the virtual data storage business, which itself was a
casualty of the "dot bomb" era.
Shortly after launching the site, team member Chris DeWolfe
suggested that they start charging a fee for the basic MySpace
service. Brad Greenspan nixed the idea, believing that keeping
MySpace free and open was necessary to make it a large and
successful community.
Some employees of MySpace including DeWolfe and Berman were later
able to purchase equity in the property before MySpace, and its
parent company eUniverse (now renamed
Intermix Media) was bought in July 2005 for
US$580 million by
Rupert Murdoch's
News Corporation (the parent
company of
Fox Broadcasting and
other media enterprises). Of this amount, approximately US$327
million has been attributed to the value of MySpace according to
the financial adviser fairness opinion.
In January 2006, Fox announced plans to launch a UK version of
MySpace in a bid to "tap into the UK music scene" which they have
since done.
They also released a version in China
and have since launched similar versions in other
countries.
The corporate history of MySpace as well as the status of Tom
Anderson as a MySpace founder has been a matter of
some public
dispute.
New design
Throughout the course of 2007 and 2008, MySpace redesigned many of
the features of its site in both layout and in function. One of the
first functions to be redesigned was the user
home page, with features such as status updates,
applications, and subscriptions being added in order to compete
with
Facebook. In 2008, the MySpace
homepage was redesigned. MySpace Music was recreated in fall of
2008 along with an updated version of the MySpace profile.
Revenue model
MySpace operates solely on revenues generated by advertising as its
user model possesses no paid-for features for the end user. Through
its Web site and affiliated ad networks, MySpace is second only to
Yahoo! in its capacity to collect data about
its users and thus in its ability to use
behavioral targeting to select the ads
each visitor sees.
On August 8, 2006, search engine
Google
signed a $900 million deal to provide a Google search facility and
advertising on MySpace. MySpace has proven to be a windfall for
many smaller companies that provide widgets or accessories to the
social networking giant. Companies such as
Slide.com,
RockYou!, and
YouTube were all launched on MySpace as
widgets providing additional functionality to the site. Other sites
created layouts to personalize the site and made hundreds of
thousands of dollars for its owners most of whom were in their late
teens and early twenties.
In November 2008, MySpace announced that user-uploaded content that
infringed on copyrights held by
MTV and its
subsidiary networks would be redistributed with advertisements that
would generate revenue for the companies.
Despite losing popularity to
Facebook &
Twitter in recent months,
Rupert Murdoch has no plans to sell off
MySpace, nor buy out Twitter. Murdoch gave the site his personal
support, while feeling that Twitter has yet to find a way to make
money on its own. In 2009 Myspace also added a new status update
feature. If you have a
Twitter, the status
you put there will also be updated on your Myspace page
Contents of a MySpace profile
Moods
Moods are small
emoticons that are used to
depict a mood the user is in. The feature was added in July
2007.
Blurbs, blogs, multimedia
Profiles contain two standard "
blurbs": "About
Me" and "Who I'd Like to Meet" sections. Profiles also contain an
"Interests" section and a "Details" section. In the "Details"
section, "Status" and "Zodiac Sign" fields will always display.
However, fields in these sections will not be displayed if members
do not fill them in. Profiles also contain a
blog with standard fields for content, emotion, and
media. MySpace also supports uploading images. One of the images
can be chosen to be the "
default
image", the image that will be seen on the profile's main page,
search page, and as the image that will appear to the side of the
user's name on comments, messages, etc. A photo editor powered by
Fotoflexer is available which can not
only crop images and adjust contrast but also convert the image to
a cartoon or a line drawing made with neon lights, or put the
user's face in a photo of a $100 bill. Flash, such as on MySpace's
video service, can be embedded. Blogging features are also
available.
Comments
Below the User's Friends Space (by default) is the "comments"
section, wherein the user's friends may leave comments for all
viewers to read. MySpace users have the option to delete any
comment and/or require all comments to be approved before posting.
If a user's account is deleted, every comment left on other
profiles by that user will be deleted, and replaced with the
comment saying "This Profile No Longer Exists."
Profile customization (HTML)
MySpace allows users to customize their user profile pages by
entering
HTML (but not
JavaScript) into such areas as "About Me," "I'd
Like to Meet," and "Interests." Videos and flash-based content can
be included this way. Users also have the option to add music to
their profile pages via MySpace Music, a service that allows bands
to post songs for use on MySpace.
A user can also change the general appearance of his or her page by
entering
CSS (in a
<style> ... </style> element) into
one of these fields to override the page's default style sheet
using MySpace editors. This is often used to tweak fonts and
colors. The fact that the user-added CSS is located in the middle
of the page (rather than being located in the
<head>
element) means that the page will begin to load with the default
MySpace layout before abruptly changing to the custom layout. A
special type of modification is a div overlay, where the default
layout is dramatically changed by hiding default text with
<div> tags and large images.
There are several independent web sites offering MySpace layout
design utilities which let a user select options and preview what
their page will look like with them.
MySpace has recently added its own "Profile Customizer" to the
site, allowing users to change their profile through MySpace. Using
this feature bypasses the CSS loading delay issue, as the MySpace
default code is changed for the customized profile. The MySpace
profile editor also has a criticism with how the links appear on
the profile.
Music
MySpace profiles for musicians in the website's MySpace Music
section differ from normal profiles in allowing artists to upload
their entire discographies consisting of
MP3
songs. The uploader must have rights to use the songs (e.g. their
own work, permission granted, etc). Unsigned musicians can use
MySpace to post and sell music using
SNOCAP,
which has proven popular among MySpace users.
Shortly after MySpace was sold to Rupert Murdoch, the owner of Fox
news and 20th Century Fox, in 2005 they launched their own record
label,
MySpace Records, in an effort
to discover unknown talent currently on MySpace Music.Regardless of
the artist already being famous or still looking for a break into
the industry, artists can upload their songs onto MySpace and have
access to millions of people on a daily basis. Some well known
singers such as
Lily Allen and
Sean Kingston gained fame through MySpace. The
availability of music on this website continues to develop, largely
driven by young talent. Over eight million artists have been
discovered by MySpace and many more continue to be discovered
daily.
MySpace has recently redesigned its music page adding new features
for all musicians. These new features include the users' ability to
create playlists, resembling the functions of
Last.fm and other social music websites, along with
the popular
ProjectPlaylist that is
popular on profiles. The new music features also archive songs from
many popular artists, resembling the services of
iTunes and
Napster.
In late 2007, the site launched
The MySpace Transmissions, a
series of live-in-studio recordings by well-known artists.
MySpace features
Bulletins
Bulletins are posts that are posted on to a "bulletin board" for
everyone on a MySpace user's friends list to see. Bulletins can be
useful for contacting an entire friends list without resorting to
messaging users individually. Some users choose to use Bulletins as
a service for delivering chain messages about politics, religion,
or anything else and sometimes these chain messages are considered
threatening to the users, especially the ones that mention bad
luck, death, or topics similar to that. They have also become the
primary attack point for
phishing.
Bulletins are deleted after ten days.
Groups
MySpace has a Groups feature which allows a group of users to share
a common page and message board. Groups can be created by anybody,
and the moderator of the group can choose for anyone to join, or to
approve or deny requests to join.
MySpaceIM
In early 2006, MySpace introduced MySpaceIM, an
instant messenger that uses one's MySpace
account as a screen name. A MySpace user logs in to the client
using the same e-mail associated with his or her MySpace account.
Unlike other parts of MySpace, MySpaceIM is
stand-alone software for
Microsoft Windows. Users who use MySpaceIM
get instant notification of new MySpace messages, friend requests,
and comments.
MySpaceTV
In early 2007, MySpace introduced MySpaceTV, a service similar to
the
YouTube video
sharing website. MySpaceTV is now in beta mode, and will
probably be launched as a separate site in either 2008 or early
2009. MySpaceTV might be a standard channel that will be shown on
television.
Applications
In 2008, MySpace introduced an
API with which
users could create applications for other users to post on their
profiles. The applications are similar to the
Facebook applications. In May 2008, MySpace had
added some security options regarding interaction with photos and
other media.
MySpace Mobile
There are a variety of environments in which users can access
MySpace content on their mobile phone. American mobile phone
provider
Helio released a
series of mobile phones in early 2006 that can utilize a service
known as MySpace Mobile to access and edit one's profile and
communicate with, and view the profiles of, other members.
Additionally, UIEvolution and MySpace developed a mobile version of
MySpace for a wider range of carriers, including
AT&T,
Vodafone
and
Rogers Wireless.
MySpace News
In the month of April 2007, MySpace launched a news service called
MySpace News
which displays news from
RSS feeds that users
submit. It also allows users to rank each news story by voting for
it. The more votes a story gets, the higher the story moves up the
page.
MySpace Classifieds
Full service classifieds listing offered beginning in August 2006.
It has grown by 33 percent in one year since inception. MySpace
Classifieds was launched right at the same time the site appeared
on the internet.
MySpace Karaoke
Launched April 29, 2008, ksolo.myspace.com is a combination of
MySpace and kSolo, which allows users to upload audio recordings of
themselves singing onto their profile page. Users' friends are able
to rate the performances. A video feature is not yet available, but
Tom Anderson, MySpace co-founder and president, states that it is
in the works.
MySpace Polls
MySpace Polls is a feature on MySpace that was brought back in 2008
to enable users to post polls on their profile and share them with
other users.
MySpace forums
MySpace uses an implementation of
Telligent Community for its forum
system.
Politics
- During the 2008 presidential
election in the United States, candidates set up MySpace
profiles, presumably in an effort to attract younger voters. Most
profiles feature photos, blogs, videos, and ways for viewers to get
involved with campaigning. MySpace features these politicians'
profiles on its front page in the "Cool New People" section, on
what appears to be a random rotation.
- Many political organizations have created MySpace accounts to
keep in touch with and expand their membership base. These range
from larger organizations like the John Birch Society and the ACLU to smaller locally focused environmentalist groups and Food Not Bombs activists.
Criticism
Accessibility and reliability
Because most MySpace pages are designed by individuals with little
HTML experience, a very large proportion of
pages do not satisfy the criteria for valid HTML or
CSS laid down by the
W3C. Poorly formatted code can
cause accessibility problems for those using software such as
screen readers. The MySpace home page,
as of May 20, 2009, fails HTML validation with around 101 errors
(the number changes on sequential validations of the home page due
to dynamic content), using the W3C's validator.
Furthermore, MySpace is set up so that anyone can customize the
layout and colors of their profile page with virtually no
restrictions, provided that the advertisements are not covered up
by CSS or using other means. As MySpace users are usually not
skilled
web developers, this can
cause further problems. Poorly constructed MySpace profiles could
potentially freeze up
web browsers due
to malformed CSS coding, or as a result of users placing many high
bandwidth objects such as
videos, graphics, and
Flash in their
profiles (sometimes multiple videos and sound files are
automatically played at the same time when a profile loads). While
MySpace blocks potentially harmful code (such as JavaScript) from
profiles, users have occasionally found ways to insert such code.
PC World cited this as
its main reason for naming MySpace as #1 in its list of twenty-five
worst web sites ever.
In addition, new features have been gradually added (see
featuritis). This, and the increasing number of
MySpace members, leads to an increase in bandwidth used.
Security
In October 2005, a flaw in MySpace's site design was exploited by
"
Samy" to create the
first self-propagating cross-site scripting worm.
MSNBC has reported that "social-networking
sites like MySpace are turning out to be hotbeds for spyware," and
"infection rates are on the rise, in part thanks to the surging
popularity of social-networking sites like MySpace.com." In
addition to this, the customization of user pages currently allows
the injection of certain HTML which can be crafted to form a
phishing user profile, thus keeping the
myspace.com domain as the address.More recently, there has been
spam on bulletins that has been the result of phishing. Users find
their MySpace homepage with bulletins they didn't post, realizing
later they had been phished. The bulletin consists of an
advertisement that provides a link to a fake login screen, tricking
people into typing in their MySpace e-mail and password.
Other security fears regarding profile content itself are also
present. For example, the embedding of videos inherently allows all
of the format's abilities and functions to be used on a page. A
prime example of this surfaced in December 2006, when embedded
QuickTime videos were shown to contain
hyperlinks to JavaScript files, which would be run simply by a user
visiting a 'phished' profile page, or even in some cases by simply
viewing a user's 'about me' elsewhere on the site. Users who
entered their login information into a fake login bar that appeared
would also become 'phished', and their account would be used to
spam other members, thus spreading this security problem.
MySpace's anti-phishing and anti-spam measures have also come under
fire. In 2007 MySpace made changes such that external links on
profiles would be redirected through the http://msplinks.com
domain. For example, http://en.wikipedia.org would be changed to
http://www.msplinks.com/MDFodHRwOi8vZW4ud2lraXBlZGlhLm9yZw==. (The
new links are determined by
Base64 encoding,
as there are ways of decoding the link back into its original URL.)
MySpace staffers would be able to disable potentially dangerous
links. (The changed links only work if the
HTTP referrer is a MySpace page; otherwise,
the link will appear to be disabled.) This move has been criticized
that it makes profile editing inconvenient and that it does nothing
to deter spammers. In February 2008 MySpace changed the system such
that users who click such links (except for whitelisted domains
like Wikipedia and YouTube) will receive a warning that they will
be leaving the
myspace.com domain. As of March 2008, this
"feature" has been extended to blogs as well, although previous
blog entries are unaffected unless the user updates them.
In January 2008 the state attorneys general of 49 states of the USA
wrote guidelines for online safety for MySpace and other services.
They included restrictions for behavior on social networking
services.
On January 26, 2008, over 567,000 private MySpace user pictures
were downloaded from the site by using a bug published on
YouTube and put on the
Piratebay torrent site for download.
MySpace party problems
MySpace is often used as a venue for publicizing parties, sometimes
with the host's knowledge and sometimes without. There have been
some well-publicized incidents where MySpace parties have caused
thousands of dollars damage to property, and even (in at least one
case) loss of life.
- A
party hosted by Corey Worthington, a 16-year-old boy from Narre Warren
in Melbourne
, Australia, and advertised
on MySpace, attracted 500 people. Police cars were attacked,
and the dog squad and a helicopter were called in. The incident
received international coverage. (Worthington subsequently found
work as a party promoter, and appeared on the Ten Network's Australian version of Big Brother.) The
Sydney Morning
Herald's online technology writer, Asher Moses, has noted
that MySpace/Facebook parties are particularly prone to
gatecrashing because news of events can spread to uninvited guests
via "newsfeeds." He suspects some party hosts are oblivious to the
actual number of people who get the message."
- In April 2007, a 17-year-old British girl hosted a party after
distributing information about it on MySpace that was reportedly
subtitled "Let's trash the average family-sized house disco party."
Her parents were left with an approximately £24,000 ($48,000) bill
from police.
- Allen Joplin, a
17-year-old American high school student from Seattle
, was shot
dead at a party which had been publicized through
MySpace.
Child safety
The minimum age to register an account on MySpace is 13, but it was
14 at one time and some still think of it as being 14. Profiles
with ages set from 13 to 15 years are automatically private. Users
whose ages are set at 16 or over have the option to set their
profile to public viewing. Accessing the full profile of, or
messaging someone when their account is set to "private" (or if
under sixteen) is restricted to a MySpace user's direct
friends.
MySpace will delete fake profiles if the victim verifies their
identity and points out the profile via e-mail. In July 2007, the
company found and deleted 29,000 profiles belonging to registered
sex offenders. Anti-pedophile organization
Perverted Justice has praised MySpace for
its efforts to combat
pedophiles using
their service.
Recently, MySpace has been the focus of a number of news reports
stating that teenagers have found ways around the restrictions set
by MySpace. Stricter methods for enforcing age admission will be
enforced in the future, such as blocking a person from accessing
MySpace using a computer's
IP address. In
response, MySpace has given assurances to parents that the website
is safe for people of all ages. Beginning in late June 2006,
MySpace users whose ages are set over 18 could no longer be able to
add users whose ages are set from 13 to 15 years as friends unless
they already know the user's full name or email address. Some third
party Internet safety companies like Social Shield have launched
online communities for parents concerned about their child's safety
on MySpace.
In June
2006, 16-year-old American Katherine Lester flew to the Middle East, to Tel Aviv
, Israel
, after
having tricked her parents into getting her a passport in order to
be with a 20-year-old man she met through MySpace.
U.S.
officials in Jordan
persuaded
the teen to turn around and go home.
In October 2006, 13-year-old
Megan Meier committed suicide after
being the victim of
cyber-bullying
instigated by the mother of a friend who had posed as a 16-year old
named "Josh Evans".
In December 2006, MySpace announced new measures to protect
children from known sex offenders. Although precise details were
not given they said that "tools" would be implemented to prevent
known sex offenders from the USA creating a MySpace profile.
In February 2007, a U.S.
District
Judge in Texas dismissed a
case
when a family sued MySpace for
negligence,
fraud, and
misrepresentation; a girl in the
family had been
sexually assaulted by
a man she met through MySpace, after she had misrepresented her age
as 18 when she was 13. Regarding his dismissal of the case, U.S.
District Judge
Sam Sparks wrote: "If
anyone had a duty to protect Julie Doe, it was her parents, not
MySpace."
In October 2007, a study published in the
Journal of
Adolescence conducted by Sameer Hinduja (Florida Atlantic
University) and Justin W. Patchin (University of Wisconsin-Eau
Claire) concluded that most adolescents use MySpace responsibly:
"When considered in its proper context, these results indicate that
the problem of personal information disclosure on MySpace may not
be as widespread as many assume, and that the overwhelming majority
of adolescents are responsibly using the website," they say.
Social and cultural
Dave Itzkoff, in the June 2006
Playboy magazine, related his
experiences of experimentation with membership in MySpace. Among
his other criticisms, one pertains to the distance afforded by the
Internet that emboldens members, such as females who feature photos
of themselves in scant clothing on their profile pages or behave in
ways they would not in person, and he indicated that this duplicity
undercuts the central design of MySpace, namely, to bring people
together. Itzkoff also referenced the addictive, time-consuming
nature of the site, mentioning that the
Playboy Playmate
and MySpace member
Julie
McCullough, who was the first to respond to his add-friend
request, pointedly referred to the site as "cybercrack". Itzkoff
argued that MySpace gives many people access to a member’s life,
without giving the time needed to maintain such relationships and
that such relationships do not possess the depth of in-person
relationships.
Furthermore, in terms of MySpace's potential for underhanded
commercial exploitation, Itzkoff is particularly critical of the
disturbing and fraudulent behavior of people who can contact a
member, unsolicited, as when he was contacted by someone expressing
a desire to socialize and date, but whose blog (to which Itzkoff
was directed via subsequent emails) was found to be a solicitation
for a series of commercial porn sites. Itzkoff is similarly
critical of the more subtle commercial solicitations on the site,
such as the banner ads and links to profiles and video clips that
turn out to be, for example, commercials for new
20th Century Fox films. He also observed
that MySpace’s much-celebrated music section is heavily weighted in
favor of record labels rather than breakthrough musicians.
In relating criticism from another person, whom Itzkoff called
"Judas," he illustrated that, while the goal of attempting to bring
together people who might not otherwise associate with one another
in real life may seem honorable, MySpace inherently violates a
social contract only present when people interact face-to-face,
rendering, in his opinion, the website nothing more than a passing
fad:
Controversy over corporate history
After the sale of MySpace to News Corp, Brad Greenspan (the former
Chairman, CEO and largest individual shareholder of Intermix Media,
who claims to be the true "founder of MySpace"), claimed that
MySpace was a product developed by spyware and spam company
eUniverse aimed at overtaking
Friendster.
Greenspan and
Valleywag, a gossip blog
that reported on the allegations of him and others, also claimed
that founder and public face of MySpace,
Tom Anderson, was a
public relations invention. Newsweek
confirmed reports that Anderson's age on the site had been lowered
to "appeal" to younger users.
In October 2006, Greenspan published "The MySpace Report" on a
personal website, calling for government investigation into News
Corp's acquisition of MySpace. Greenspan's main allegation is that
News Corp. should have valued MySpace at US$20 billion rather than
US$327 million, and had defrauded Intermix shareholders through an
unfair deal process. However the report was not widely accepted by
the financial press and a lawsuit led by Greenspan challenging the
acquisition was dismissed by a judge.
Censorship
Activist group
MoveOn.org has criticized
MySpace, claiming that the website practices censorship by not
showing anti-media ads, removing fake profiles for high-profile
media executives like Rupert Murdoch, and attempting to force users
away from using certain third-party Flash applications on their
profiles, a move necessary to improve site security. MySpace also
generated controversy for
censoring
YouTube videos.
Stalking
According to Alison Kiss, program director for Security on Campus,
social networking websites such as MySpace and
Facebook have made it easier for stalkers who
target women on college campuses.
MySpace China
The
simplified Chinese version of
MySpace, launched in April 2007, has many
censorship-related differences from other
international versions of the service. Discussion forums on topics
such as religion and politics are absent, and a filtering system
that prevents the posting of content about
Taiwan independence, the
Dalai Lama,
Falun Gong,
and other "inappropriate topics" has been added. Users are also
given the ability to report the "misconduct" of other users for
offenses including "endangering national security, leaking state
secrets, subverting the government, undermining national unity, and
spreading rumors or disturbing the social order."
- See also: Internet
censorship in the People's Republic of China
Religious discrimination
On January 30, 2008, Bryan J.
Pesta, a Cleveland
State University
assistant professor, and moderator of the Atheist and Agnostic Group,
accused MySpace of pandering to religious intolerance by deleting
atheist users, groups and content. Specifically, Pesta
alleges that MySpace deleted AAG's account, and his own personal
profile, based on complaints from people offended by atheism, and
this was the second time MySpace deleted the group since November
2007, even though, according to Pesta, it had never violated the
site's Terms of Service. The page was again hacked on Thanksgiving
2007, and restored three weeks later, before being ultimately
removed again.
International sites
Since early 2006, MySpace has offered the option to access the
service in different regional versions. The alternative regional
versions present automated content according to locality (e.g. UK
users see other UK users as "Cool New People," and UK oriented
events and adverts, etc.), offer local languages other than
English, or accommodate the regional differences in spelling and
conventions in the English-speaking world (e.g. United States:
"favorites," mm/dd/yyyy; the rest of the world: "favourites,"
dd/mm/yyyy).
Sites currently offered are:
MySpace Developer Platform (MDP)
On February 5, 2008, MySpace set up a developer platform which
allows developers to share their ideas and write their own MySpace
applications.
The opening was inaugurated with a workshop
at the MySpace, San
Francisco
offices two
weeks before the official launch. The
MDP
is based on the
Open Social API which
was presented by
Google in November 2007 to
support social networks to develop social and interacting widgets
and can be seen as an answer to
Facebooks
developer platform. The first public beta of the MySpace Apps was
released on March 5, 2008, with around 1,000 applications
available.
Musicians' rights and MySpace Terms of Use Agreement
Until June 2006, there was a concern amongst musicians, artists,
and bands on MySpace such as songwriter
Billy Bragg owing to the
fine print within the user agreement that read,
"You hereby grant to MySpace.com a non-exclusive, fully paid and
royalty-free, worldwide license (with the right to sublicense
through unlimited levels of sublicensees) to use, copy, modify,
adapt, translate, publicly perform, publicly display, store,
reproduce, transmit, and distribute such Content on and through the
Services."The fine print brought particular concern as the
agreement was being made with
Murdoch's
News
Corporation.
Billy Bragg brought the
issue to the attention of the media during the first week of June
2006. Jeff Berman, a MySpace spokesman swiftly responded by saying,
"Because the legalese has caused some confusion, we are at work
revising it to make it very clear that MySpace is not seeking a
license to do anything with an artist's work other than allow it to
be shared in the manner the artist intends."
By June 27, 2006, MySpace had amended the user agreement with,
"MySpace.com does not claim any ownership rights in the text,
files, images, photos, video, sounds, musical works, works of
authorship, or any other materials (collectively, 'Content') that
you post to the MySpace Services. After posting your Content to the
MySpace Services, you continue to retain all ownership rights in
such Content, and you continue to have the right to use your
Content in any way you choose."
Blocking
Multiple schools, public libraries, and employers in the United
States, United Kingdom, Australia and Malaysia have restricted
access to MySpace, seeing it as "a haven for gossip and malicious
comments."
A
Catholic school in New
Jersey
has even prohibited students from using MySpace at
home, an action made to protect students from online predators as
claimed by the school, although experts questioned the legality of
such a ban. In Autumn of 2005 Pope John
XXIII Regional High School
in Sparta Township
, New
Jersey
made headlines by forbidding its students to have
pages on MySpace or similar websites (such as Gaia) under threat of suspension or
expulsion.
Although schools, businesses, and some public libraries try to
prevent the use of MySpace, they are not always successful;
students have been known to use
web
proxies and downloadable software, along with "fake browsers"
in order to log in to the site.
In
Turkey
, MySpace had
been blocked on September 19 2009, due to copyright issues of MÜ-YAP. Turkish rock musician
Aylin Aslım, who has a MySpace account said
the block was a serious violation of rights for
independent musicians of Turkey. As of
October 6, the block has been
lifted.
Legal issues
In May
2006, Long
Island
, New
York
teenagers Shaun Harrison and Saverio Mondelli were
charged with illegal computer access and attempted extortion of
MySpace, after both had allegedly hacked into
the site to steal the personal information of MySpace users before
threatening to share the secrets of how they broke into the website
unless MySpace paid them $150,000. Both teens were
arrested by undercover Los Angeles
police detectives posing as MySpace
employees.
In April
2007, police in County Durham,
United
Kingdom
, arrested a 17-year-old
girl on charges of criminal damage following a party advertised on
MySpace, held at her parents' house without their consent.
Over 200 teenagers came to the party from across the country,
causing £20,000 of damage, such as
cigarette butts,
urine on
clothing, and
writing on the walls. The
girl's parents, who were away at the time, had to move out of the
house.
YouTube
YouTube first appeared on the web in early
2005, and it quickly gained popularity on MySpace due to MySpace
users' ability to
embed YouTube videos in
their MySpace profiles. Realizing the competitive threat to the new
MySpace Videos service, MySpace banned embedded YouTube videos from
its user profiles. MySpace users widely protested the ban,
prompting MySpace to lift the ban shortly thereafter.
Since then YouTube has become one of the fastest-growing websites
on the
World Wide Web, outgrowing
MySpace's reach according to
Alexa
Internet. In July 2006 several news organizations reported that
YouTube had overtaken MySpace. In a September 2006 investor
meeting, News Corp. COO
Peter Chernin
claimed that virtually all modern Web applications (naming
YouTube,
Flickr,
Blogger,
Google and
Photobucket) were really just "driven
off the back of MySpace" and that "we ought to be able to match
them if not exceed them."
See also
References
- My Space is not their space anymore – Article
on the move to Beverly Hills. Retrieved March 16, 2007.
- MySpace, America’s Number One
-
http://siteanalytics.compete.com/facebook.com+myspace.com+TWITTER.com/?metric=uv
- http://freemyspace.com/08-28-03.JPG
- http://freemyspace.com/N.jpg
- http://freemyspace.com/09-03-03-f.jpg
- Keep your data safe and available while
roaming
- http://www.dacity.com/airwolf/myspace.htm
- punchnetworks.com
- money.cnn.com
- http://freemyspace.com/I-2.jpg
- MySpace History | FreeMySpace
- MySpace China, Germany, and France this
Summer?
- in
- Reuters "MySpace, MTV test piracy-profit
plan." Wallenstein, Andrew. Nov.3, 2008
-
http://tech.yahoo.com/news/nm/20090709/tc_nm/us_sunvalley_newscorp
- techradar1.wordpress.com
- Chit Chat
- delawareonline ¦ The News Journal, Wilmington, Del.
¦ The article requested can not be found! Please refresh your
browser or go back. (BL,20070904,BUSINESS,709040311,AR)
- [Invalid] Markup Validation of
http://www.myspace.com/ – W3C Markup Validator
- [1]
- "Joint Statement on Key Principles of Social
Networking Sites Safety", January 14, 2008
- Pillaged MySpace Photos Show Up in Massive
BitTorrent Download
- Teenagers charged in relation to party – ABC News (Australian Broadcasting
Corporation)
- Party dangers of being host with the most –
Technology – smh.com.au
- http://www.timesonline.co.uk/tol/news/world/article3252251.ece
"Aussie Party Boy Corey Plans World tour, Next stop UK"
- Police arrest Myspace party girl
- http://seattlepi.nwsource.com/local/346083_shooting05.html "A
High School Party turns deadly"
- MySpace deletes 29,000 sex offenders
- http://www.corporatesexoffenders.com/?pg=myspacecleanup
- 'MySpace' Teen Returns From Middle East
Foxnews.com
- Steve Pokin (November 11, 2007). 'My Space' hoax ends with suicide of Dardenne
Prairie teen Suburban Journals. Accessed May 18,
2008.
- http://www.sciencedirect.com/science/journal/01401971
- [2]
- What's Online; The Story Behind MySpace
- [3]
- Is
Age Just a Number?
- anti-censorship campaign against MySpace for the censoring
of user-generated content.
- Stalking 'definitely a problem' for women at
college from the USA
Today, 04-23-07
- Catholic School Bans Blogs For Students – News
Story | Music, Celebrity, Artist News | MTV News
- Blogging ban provokes a debate over cyberspace:
Pope John H.S. demands that online profiles end, calls forums
havens for sexual predators, Daily Record, October 24,
2005
-
http://www.hurriyetdailynews.com/n.php?n=turkish-music-industry-vs-myspace-and-last.fm-2009-10-11
- 'Let's trash the house' party girl in
hiding
- "YouTube Fastest Growing Website" Advertising Age
Further reading
- Angwin, Julia. 2009. Stealing MySpace: The Battle to Control the Most
Popular Website in America, New York: Random House. ISBN
978-1-4000-6694-0
- Davis, Donald Carrington, MySpace Isn't Your Space: Expanding
the Fair Credit Reporting Act to Ensure Accountability and Fairness
in Employer Searches of Online Social Networking Services, 16 Kan.
J.L. & Pub. Pol'y 237 (2007).
- Dodero, Camille, "Lost in MySpace: Log on, tune in, and hook up with
22 million people online", The Boston Phoenix, July 22–28,
2005.
- Dodero, Camille, "You and your tech-chic: As of 2006, new media isn’t just
for geeks anymore", The Boston Phoenix, December 20, 2006.
- Don Tapscott and Anthony D.
Williams. 2007. Wikinomics: How Mass Collaboration Changes
Everything. New York: Penguin.
External links