is an effort by individuals in an
or group to connect its
ideas or practices to the efforts of other organizations, groups,
or the general public
. Unlike marketing
outreach does not inherently revolve around a product or strategies
to increase market share
, civic groups
, and churches
engage in outreach.
Outreach often takes on an educational
component (i.e., the dissemination of ideas), but it is
increasingly common for organizations to conceive of their outreach
as a two-way street
in which outreach is framed
as engagement rather than
solely dissemination or education.
are linked to the
, and define
, and milestones
Dick Tizard of Cambridge
University was an early pioneer of outreach to increase the
number of students from schools that did not traditionally send
their pupils to Cambridge.