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Pernod, in the glass with water and ice
Pernod Ricard ( ) is a Frenchmarker company that produces alcoholic beverages. The company's most famous products, Pernod Anise and Ricard Pastis, are both anise liqueurs, and often referred to as simply Pernod or Ricard. The company also produces several other types of pastis.

Reborn from the Pernod Fils company as a producer of anise liqueur following the ban on absinthe, it is now a worldwide conglomerate. It owns the Austin, Nichols company (maker of Wild Turkey whiskies) and the alcoholic beverage division of the former Seagram corporation, among many other holdings. In 2005, the company acquired British-based international competitor Allied Domecq plc.

In 2008, Pernod Ricard announced the acquisition of Swedish-based V&S Group including Absolut Vodka.

History

Pernod

  • 1797 - Henri-Louis Pernod opened his first absinthe distillery in Switzerland.




  • 1850 - Henri-Louis Pernod died.


  • 1871 – Distillerie Hémard was founded near Parismarker.


  • 1872 – Société Pernod Père & Fils opened in Avignonmarker.


  • 1915 – Production and consumption of absinthe was prohibited in France. Most companies looked for alternatives and begin producing pastis instead.


  • 1926 – All 3 distilleries merged to form Les Établissements Pernod.




  • 1965 – Takeover of Distillerie Rousseau, Laurens et Moureaux, producer of the Suze liquor since 1889.


Ricard

  • 1932 – Ricard which soon became France's favourite long drink, was founded in Marseillemarker by Paul Ricard.


  • 1940 – Production of pastis was prohibited by the Vichy regime.


  • 1944 – Production of pastis became legal again.


  • 1968 – Paul Ricard retired, his son Patrick became CEO in 1978.


Pernod Ricard

  • 1975 – Old rivals Pernod and Ricard merged to form Pernod Ricard S.A..


  • 1988 – Pernod Ricard acquired Irish Distillers (which includes Jameson Irish whiskeys).


  • 1989 – Pernod Ricard acquired Orlando Wyndham (makers of Jacob's Creek).


  • 1993 – Pernod Ricard worked with Cuban companies to create Havana Club International.


  • 2001 – Pernod Ricard purchased 38% of Seagram's Wines and Spirits business.


  • 2005 – Pernod Ricard purchased Allied Domecq.


  • 2008 – Pernod Ricard was announced as the winner of a bidding war to buy V&S Group include the Absolut Vodka brand, from the Swedishmarker government.


Brands

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:


As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:


Lincolnshire, Illinoismarker-based Fortune Brands acquired a number of former Allied Domecq brands from Pernod Ricard following Pernod Ricard's acquisition of Allied Domecq. These include:


Fortune Brands' agreement with Pernod Ricard also included the purchase of the Maker's Markmarker bourbon brand, which remained subject to regulatory clearance in the United States. While the U.S. Federal Trade Commission conducted its review, Maker's Mark was owned and managed by Pernod Ricard and Pernod Ricard received the earnings from the brand. Fortune Brands was compensated with interest payments upon transfer of the brand.

Yoo-hoo chocolate beverage (notably non-alcoholic) was sold to Pernod Ricard in 1989, and in 2001 Pernod Ricard sold it to Cadbury Schweppes.

Subsidiaries



See also



Notes



External links




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