Perry is an
alcoholic beverage made of
fermented pear
juice. It is similar to
cider, in that it is made using a similar process and
often has a similar
alcoholic content, up to
8.5%
alcohol by volume. The term
Pear Cider is sometimes used, and is equivalent to
perry.
Perry has
been common for centuries in Britain
, particularly the West
Country and Wales
; and
France
, especially Normandy and
Anjou
. As with cider, special pear cultivars are
used: in the UK the most commonly used variety of perry pear is the
Blakeney Red. They produce fruit that is not of eating quality, but
that produces superior perry. Perry pears are higher in
tannin and acid than eating or cooking pears, and are
generally smaller. Before 2007, in the UK perry was mainly consumed
by people living in farming communities but has since exploded in
popularity with around 2.5 million British consumers purchasing it
in one year.
Perry from
Gloucestershire
, Herefordshire
and Worcestershire in
England
made from traditional recipes forms a European Union Protected Geographical
Indication.
One may also find perry distilled, in a similar style to
applejack.
Commercial light perries
- A branded perry known as Babycham,
marketed principally as a woman's drink and sold in miniature
Champagne-style bottles, was once
popular in pubs but has become unfashionable, although still sold
in major supermarkets.
- Another brand of light perry growing in popularity is called
Lambrini. Lambrini is manufactured in Liverpool
by Halewood
International, and marketed under the slogan "Lambrini Girls
Just Wanna Have Fun". It dominates the light perry market.
It has a downmarket image in Britain.
Alan Carr plies his guests with it on his
chat show Chatty Man, and
remarked that some guests, like The
Black Eyed Peas and Samuel L
Jackson, seemed to like it - "though in Britain you can't give
it away."
- The
Irish
drinks company, Cantrell & Cochrane, Plc , more
famous for its Magners and
Bulmers ciders, launched the perry Ritz in 1986, and in 2009
introduced a perry targeting the same market as their mainstream
brands called Bulmers Pear or Magners Pear.
Like commercial
pale lager and commercial
cider, commercial perry is highly processed
and often contains large quantities of cereal
adjunct such as
corn
syrup or
invert sugar. It is also
generally of lower strength than real perry.
Pear cider
Pear cider is used as an alternative name to perry.
According to the BBC,
the term was first used when Brothers
was sold at Glastonbury
Festival
in 1995, then nobody understood what perry was and
when told that it was "like cider, but made from pears" people
started to call it pear cider. The use of pear cider instead
of perry has given a new lease of life to a drink that was
practically extinct. In two years sales of the drink increased from
3.4 million pounds to 46 million pounds.
The brewers, Brothers,
Gaymers and Bulmers
all have their own brands of pear cider and Tesco
is also
increasing the number of pear ciders that it sells. The
brewers see the term as being more understandable to the younger
18-34 demographic and a distinction to previous brands associated
with the word perry, such as Babycham and Lambrini which are either
associated with the female market or have fallen out of
fashion.
Pear cider
is popular in Sweden
with brands
such as Kopparberg, Herrljunga Cider or Rekorderlig Cider being present.
References
External links