The PopMart Tour, often referred to as simply PopMart, was a worldwide concert tour by the Irish rock band U2. Launched in support of the group's 1997 album, Pop, the tour's concerts were performed in stadiums and parks from 1997 through 1998. Much like the band's previous Zoo TV Tour, PopMart was elaborately-staged and featured a lavish stage design, complete with a wide LED screen, a -high golden arch, and a large mirror-ball lemon. Much like the Zoo TV tour, the PopMart tour saw the band embrace an image and performances that were intentionally ironic and self-mocking, deviating from the band's previously earnest stage performances from the 1980s; the band performed in costumes that, along with the PopMart stage design, poked fun at the themes of consumerism and pop culture.

The PopMart Tour comprised four legs and a total of 93 shows. The tour was booked ahead of time while the band were still completing Pop, which had a planned release date of holiday season 1996. However, the album's sessions went long and it wasn't until March 1997 that the album was released, significantly cutting into rehearsal time for the tour. PopMart, although the second-highest grossing tour of 1997, was marred by technical difficulties and mixed reviews from critics and fans over the tour's extravagance. The tour was depicted on the concert film PopMart: Live from Mexico City.

Background

Development

The PopMart Tour began its development in late 1995, by U2 stage designer Willie Williams U2 stage architect Mark Fisher.U2 re-entered their Dublin recording studio in October 1995, shortly before releasing their side project with Brian Eno as the band Passengers, entitled Original Soundtracks 1. The band started to work on their ninth studio album, which was set to be finished by mid 1996, and released later that year prior to the start of the Christmas and holiday season. Around the same time, in late 1995, Williams began developing concepts for the band's next tour. Among the proposed themes for the tour included a concept based around the end of the millennium titled "U2000", and a discothèque concept involving a large mobile disco. Bono became interested in one of the designs that he felt resembled a supermarket, which was inspired by Williams from facades of American post-war suburban outlet stores. A connection was made by Bono who felt that the symbol of a supermarket, with its large amount of choices and temptations, could be used as a metaphor for U2's songs, which often deal with the struggle between desire and faith. With the help of stage architect Mark Fisher, Williams designed a fantasy "entertainment outlet", and decided to create a tour with a consumerism theme.

After producing the band's previous tour, Zoo TV, which featured a complex setup involving 36 different video screens, Williams did not want to produce another video-based show unless it was going to be completely different that its predecessor. His initial proposals to U2 featured physical designs, including a center stage surrounded by a racetrack with circling trucks and motorbikes. Fisher researched one of the first LED screens to be imported into the United States. (It was built for the State Fair of Texas in 1995). Fisher proposed to make a much larger LED screen by spacing the pixels further apart, thus creating a lower resolution image. A prototype was built with LED pixels placed 75 mm (3 in) apart on a cargo net. It worked successfully and served as a basis for the proposal of the design. The idea for producing another video-based tour gained much interest when Fisher and Williams were determined to create the largest video screen in existence at that time. When the idea for the screen was proposed to U2, they decided to take the risk of creating a show based around a undeveloped technological experiment, and invested US$7 million to develop the screen.

While still in the recording studio, U2 began scheduling tour dates in early 1996, along with band manager Paul McGuinness. U2's stadium performances from the Zoo TV Tour received much positive reception, therefore McGuinness decided that the entire tour should take place in large stadiums, as opposed to beginning the tour in smaller arenas, despite the fact that the band did not feel another stadium tour was necessary. After risking bankruptcy by self-financing the Zoo TV Tour, U2 decided to seek outside sources to finance the cost of taking the PopMart Tour around the world. Initially, the band announced they were looking for sponsors to support the tour, but they later decided to instead use a single promoter for financial assistance. Bids were made with five separate parties, and eventually a deal was made with Toronto-based concert promoter Michael Cohl for $100 million. Cohl expected a total five to six million attendees at over 100 concerts, beginning in April 1997. He also expected the tour to gross $260 million, almost $20 million more than The Rolling Stones' Voodoo Lounge Tour, which was the highest grossing tour at the time, also organized by Cohl.

As the recording sessions on the new album progressed, U2 decided they would not be ready to finish their album for the mid-year production deadline, and pushed back the release date by several months. To get the album ready for its March 1997 release, the album's recording sessions had to be finished by the end of December. Within one month of the production deadline, the album was still untitled and had much work left before it could be completed. Because the dates for the tour had already been booked, the album's release could not be delayed any further. Eventually, the album was titled Pop, and Williams dubbed the title "PopMart" for the tour. The album's recording sessions were finished in time for the March 1997 release date, but the band felt they still needed another month to fully complete the album. Bono later stated that letting McGuinness book the tour before the album was finished was the worst decision that U2 ever made because it forced them to finish up the album sooner than they had wanted.

Promotion

Going along with the tour's satirical theme of consumerism, U2 announced their tour on February 12, 1997 by holding a news conference at a Kmart discount store in New York City. Hundreds of reporters from record companies, radio stations, television networks, newspapers, and magazines were in attendance at the conference, whose location was not revealed until the night before. Upon their arrival at the store, U2 got up on the stage assembled in the store's lingerie department, and performed "Holy Joe", a B-side from the "Discothèque" single, which had been released nine days prior. The entire event was broadcast live through various sources on television, radio, and the internet. Following the performance, the band answered questions for a half hour. It was announced that the beginning of the PopMart Tour was to feature stadium shows in 62 cities throughout North America and Europe, beginning in Las Vegas, Nevada on April 25, and ending in Seattle, Washington on December 12. They would tour an additional 20 countries in 1998 throughout Africa, Asia, Australia, and South America. Tickets went on sale for the announced dates several days after the tour's announcement, and were priced at an average of $50 worldwide. Due to the lack of sponsors for the tour, ticket prices were almost 50% higher for this tour than Zoo TV. In markets where the average income was low, tickets were sold for a lower price, which was enough for the band to break even, but not lose any money in the process.

Prior to the start of the tour, various markets distributed singles to promote ticket sales. A double 12-inch single of U2 remixes was distributed in Canada, and a CD single of various songs taken from U2's studio albums was released by a radio station in Mexico. In Europe, U2's remix of "Pop Muzik" used to open the PopMart shows, was released as a single on both 12-inch and CD formats. While the first single from Pop, "Discothèque", was released in January 1997, "Staring at the Sun" became the second single from the album, and was released in April 1997 to coincide with the beginning of the tour.

On April 26, 1997, American television network ABC aired a one-hour prime time special about Pop and the PopMart Tour, titled U2: A Year in Pop. Narrated by actor Dennis Hopper, the documentary featured footage from the Pop recording sessions, as well as live footage from the opening PopMart show in Las Vegas, which took place the night before. The program received poor reception, ranking at 101 out of 107 programs aired that week, according to Nielsen Ratings, and became the lowest rated non-political documentary in the history of the ABC network. Despite the low ratings, U2 manager Paul McGuinness appreciated the opportunity for the band to appear on network television in the first place, stating that the small audience for the television special was still a large audience for the band, as it was much larger than any audience that could be obtained by MTV.

During the middle of the tour's first leg, MSN launched U2's first official website, U2popmart.MSN.com. The website was updated constantly throughout the tour, featuring images and audio clips from various concerts, as well as live webcasts during select performances.

Stage design

Fisher proposed the idea of creating an LED screen on a flexible fabric sheet that could be draped over the stadium seats behind the stage. It was later decided that it would be easier to build the screen if it was hung in its own frame, so a sloped frame was added to the screen. Several months were spent experimenting with and demonstrating the capabilities of LED video. The screen designed for the show was ten times larger than all 36 Zoo TV screens put together, with a total size that ranged between 150–170 feet (46–52 metres) wide and 50–56 feet (15–17 metres) tall, approximately the same size as the backdrop used during the band's Lovetown Tour in 1989. The screen was created with the help of three separate companies, each of whom manufactured different components. The screen contained 150,000 pixels, each of which contained eight separate LEDs of various colors. The pixels were manufactured by SACO Technologies, a Montreal-based company, which specialized in manufacturing control systems and panels for nuclear and hydrogen power stations. U2 was SACO's first client, and prior to the PopMart Tour, the company had no experience with video technology. Each of the pixels were mounted onto 4500 separate aluminium tubes, which were then broken down into 187 foldable panels, spread across 22 columns, which would easily fit into two trucks.



The set's public address (PA) system was initially designed by Fisher who proposed a monophonic system with speakers mounted on top of two large antler-like structures in front of the video screen. While discussing the structure to support the centralized PA system, Williams recalled a statement Bono made on the Zoo TV Tour about having a "secret fantasy to play a show underneath a set of gigantic golden arches". So the design was changed to featured a 100-foot (30-m) parabolic arch supporting the PA in the center of the stage. To further develop the concept, Fisher drew a version of the concert stage transformed into a supermarket, which later appeared in the Pop album artwork.

While the set's overall design consisted of simply an arch in front of a sloped video screen, Williams wanted to incorporate a mirrorball into the set, which was previously been featured on both The Joshua Tree and Zoo TV Tours. Bono proposed that the mirrorball should be used as a vehicle in which the band would travel over the audience and onto the B-stage during the show, while making reference to the Parliament-Funkadelic spaceship. Williams took Bono's idea seriously, and suggested that the mirrorball should be lemon-shaped, a reference to U2's song "Lemon" from their album Zooropa. Fisher designed a 40-foot (12 m) motorized lemon mirrorball, which was placed on the right side of the stage. The final additions to the set included a 12-foot-wide (3.8-m) olive mounted onto a 100-foot (30-m) cocktail stick.

Concert setlist

Out of the 93 concerts performed during the PopMart Tour, each show had a similar setlist, with 21–24 songs performed by the band at each show. The concerts began with U2's remix of M's "Pop Muzik" played through the PA system. During the song, the band members would walk through the crowd with bodyguards, similar to the beginning of a boxing match. The band would then walk onto the end of the B-stage, heading towards the main stage, where they would begin the show.

Main set

Each concert opened with a performance of "Mofo." Following "Mofo" at every show, the band performed "I Will Follow," "Even Better Than the Real Thing," "Gone," "Last Night on Earth," and "Until the End of the World." As the group performed, the audience was bombarded with images and colors, all designed towards the show's ironic embrace of tackiness and pop-ular culture.

Each show featured "Staring at the Sun" during the middle of the set, and many shows featured "New Year's Day," and "All I Want Is You." "I Still Haven't Found What I'm Looking For," "Pride ," and "Bullet the Blue Sky" (often preceded by "Miami") were also played at every show. Those songs were often followed by an "Edge Karaoke" slot, in which The Edge would sing The Monkees' "Daydream Believer" or a similar song against a cheap karaoke CD, complete with lyrics shown on the giant screen. The end of each main set featured "Please," which segued into "Where the Streets Have No Name."

Encores

At the end of the main set, before the first encore, the giant lemon moved to the middle of the stage. There a sheet fell off exposing a huge disco ball that lit up the stadium in spinning lights while the Perfecto Mix of "Lemon" played over the PA. The band then would walk out of the giant lemon onto the B stage to perform "Discothèque."

The rest of the first encore typically consisted of "If You Wear That Velvet Dress" and "With or Without You." After another brief break, the band would return to perform "Hold Me, Thrill Me, Kiss Me, Kill Me," their single from 1995 for the Batman Forever soundtrack, followed by "Mysterious Ways." "One" was always performed following, which ended a handful of shows, otherwise it was followed by one more song. "Unchained Melody," "Wake Up Dead Man," and "MLK" followed "One" to close the show. On a handful of occasions, the show ended with another song, such as "Rain," "Hallelujah," "Mothers of the Disappeared," "40," or "Can't Help Falling in Love." "She's a Mystery to Me" and "Staring at the Sun" each ended a single show, as well.

Additional songs

A total of 55 different songs were played throughout the tour. Out of the 12 songs on Pop, each song was played in full at least once, with the exception of "The Playboy Mansion," which was only featured as a snippet several times at the end of "Where the Streets Have No Name." "Do You Feel Loved" was only performed during the first six shows, and "If God Will Send His Angels" was performed once by the full band, plus about 20 other times solely by Bono and The Edge. "Bad" and "Desire" were also played at a handful of shows.

Sarajevo concert

During the Zoo TV Tour, U2 aired controversial satellite link-ups to Sarajevo. The link-ups were arranged by aid worker Bill Carter, who interviewed ordinary people about their experiences of the ongoing War in Bosnia and Herzegovina. As a result of the satellite broadcasts, U2 promised to play in Sarajevo. The Sarajevo show had to wait until the PopMart Tour, when U2 became the first major band to perform in the city after the war had ended. The highly emotional concert was among the highlights of the PopMart Tour. 50,000 people attended and effort was made to make sure all the ethnic groups were present. Also in attendance were several hundred members of the international "Stabilisation Force" (SFOR) who were tasked at that time with upholding the Dayton Agreement. During the encore, Brian Eno got on stage for the band's first ever live performance of "Miss Sarajevo." Luciano Pavarotti, who was guest vocalist on the original recording was not in Sarajevo. However, his vocal was retained. An old style phonograph, complete with amplifying horn, was brought on stage for the song and its stylus was moved into position by Brian Eno to coincide with the tenor's vocal contribution. Unfortunately, the performance of this song did not go as well as planned as the band's timing was off and Bono was having difficulty with his voice. It was in this context that Bono chose to apologize to the audience for the band not being able to "fucking play it." After the Sarajevo show in 1997, "Miss Sarajevo" was not played again until the second leg of the Vertigo Tour in 2005.

This concert was also the first time that the band performed "Sunday Bloody Sunday" in more than four years. It was performed solo by The Edge. Bono stated in the show in Thessaloniki that the band rediscovered the song in Sarajevo.

Despite the subpar performance, a news story said, "For two magical hours, the rock band U2 achieved what warriors, politicians and diplomats could not: They united Bosnia." Trains ran for the first time since the war to enable people to see the concert, though they were stopped again afterward. Bono later called the Sarajevo show "one of the toughest and one of the sweetest nights of my life."Larry Mullen, Jr. called it "an experience I will never forget for the rest of my life, and if I had to spend 20 years in the band just to play that show, and have done that, I think it would have been worthwhile."

Reception

Although the extravagance of the tour was visually and technically impressive, the early dates of PopMart were, on occasion, marred by subpar performances. The band had booked the tour before the album was finished, and with the planned November 1996 release pushed back until March 1997 to finish the album, valuable tour rehearsal time was lost. This lack of preparation manifested itself in the shows, particularly during the poorly received opening night in Las Vegas where the band lost their timing on the song "Staring at the Sun," stopped playing partway through, and then started over. Nonetheless, the quality of the band's performances improved greatly by the second leg in Europe, evidenced by the "Please" single that features three songs from the first European show in Rotterdam.



Despite its cleverness and some positive critical response, many fans felt alienated by the shows; new material from the Pop album didn't go down as well as U2 might have hoped and too many people just didn't seem to get the joke and took the elaborate effects on face value. U2 dressed as the Village People in the "Discothèque" video, and their willingness to mock their serious image continued during PopMart. (At the Los Angeles Coliseum show on June 21st, tribute was paid to the original "Prefab Four" with a guest appearance by Davy Jones of The Monkees to perform his signature song, "Daydream Believer".) But U2's irony-drenched "big shtick" failed to satisfy many critics and fans seemingly confused by the band's new image and elaborate sets.One NME critic later recalled a "ludicrous hullabaloo" that was a departure from "Planet Reality."

Disrupting the performances of many shows, technical problems also arose throughout the tour. As the band was to walk out of the giant mechanical lemon during the encore at the concert in Oslo, Norway, the lemon malfunctioned, temporarily trapping the band inside, and forcing them to escape through the back. This incident was later listed as one of "Rock 'n' Roll's 15 Most Embarrassing Stage Antics" by AOL's Spinner.com.The lemon later malfunctioned at the show in Sydney, Australia where the lemon was not used at all,and also malfunctioned in Osaka, Japan, where the band was again trapped inside, but was unable to escape through the back. In addition to the issues with the mechanical lemon, the large LED television monitor became damaged in Raleigh, North Carolina, which ended up causing the entire concert to be cancelled altogether.

Like the band's previous Zoo TV Tour, PopMart was another huge success in terms of revenue. For example, on September 20, 1997, the band performed in front of over 150,000 people in Reggio Emilia, Italy, and set the new world record at the time for having the most attendees at a concert for a single performer. Although the tour was the second-highest grossing of 1997 (behind The Rolling Stones' Bridges to Babylon Tour) with revenues of just under $80 million, PopMart cost more than $100 million to produce.

More than a decade after PopMart, despite the criticism and mishaps, Bono considers the tour to be their best. "Pop(Mart) is our finest hour. It’s better than Zoo TV aesthetically, and as an art project it is a clearer thought."

Post-tour

Appearance on The Simpsons

In April 1998, one month after the PopMart Tour had ended, U2 appeared as guest stars on the 200th episode of The Simpsons, "Trash of the Titans." The episode featured U2 performing a PopMart concert in Springfield Stadium where Homer Simpson disrupted the show during a performance of "Pride (In the Name of Love)." The four members of the band and entire PopMart stage were shown in animated form. Bono, The Edge, and Adam Clayton had voice appearances in the episodes, as well as the band's manager, Paul McGuinness, and McGuinness' assistant, Susie Smith. Larry Mullen Jr. was not present for the studio recordings, therefore he appeared in a non-speaking role. U2's guest appearance was later featured on The Phoenix's list of "The Simpsons 20 Best Guest Voices of All Time."

Live releases

In December 1997, the two PopMart Tour concerts in Mexico City were filmed for various future video and audio releases. In November 1998, PolyGram and Island Records released the video PopMart: Live from Mexico City on VHS and Video CD. The video combined footage from the two concerts, and featured all 25 songs performed at both shows.The VHS and Video CD releases have since been out of print; however, a DVD version was released for the first time in September 2007.In 2000, the album Hasta la Vista Baby! was released exclusively to members of U2's fan club, which featured 14 of the 25 songs from Mexico City on one CD.Released around the same time were the various "Beautiful Day" singles, which featured the live versions of "Discothèque," "If You Wear That Velvet Dress," and "Last Night on Earth," the latter of which was also featured on the "Elevation" single.The live video of "Last Night on Earth" appeared on the Australian "Beautiful Day" single, and the live video of "Gone" appeared on The Best of 1990–2000 video releases.

In addition to the recordings from Mexico City, live versions of "Please," "Where the Streets Have No Name," and "Staring at the Sun" from Rotterdam, as well as "With or Without You" from Edmonton, were released internationally on the Please: PopHeart Live EP, and later on the "Please" single in the United States.A live video of "Please" filmed in Helsinki, known as the "Live Mural Cut," was featured on the bonus DVD of the special edition release of the album, The Best of 1990–2000.

See also

• List of highest grossing concert tours

References

General

Notes

External links

• Official PopMart Tour website
• Mark Fisher's PopMart Gallery