Trail Blazers logo from 1970 to 1991
The
Portland Trail Blazers, commonly known as the
Blazers, are an American professional basketball team based in Portland
, Oregon
. They
play in the
Northwest
Division of the
Western
Conference of the
National Basketball
Association (NBA).
The Trail Blazers originally played their
home games in the Memorial Coliseum
, before moving to the Rose Garden
Arena
in 1995. Based in Portland throughout its
existence, the franchise entered the league in 1970, and is the
only
major league
franchise in Oregon until 2011 when the
Portland Timbers will join the
MLS. The franchise has also
enjoyed a strong following; from 1977 through 1995, the team sold
out 814 consecutive home games, the longest such streak in American
professional sports.
The team has advanced to the
NBA Finals
three times, winning the
NBA Championship once, in
1977. The other NBA
Finals appearances were in
1990 and
1992. The team has qualified for
the
playoffs in 26 seasons of their
39-season existence, including a streak of 21 straight appearances
from 1983 through 2003.
Four Hall of Fame
players have played for the Trail Blazers (Lenny Wilkens, Bill
Walton, Clyde Drexler, and
Dražen Petrović), as well
as one player (Scottie Pippen) who
was recognized as one of the league's 50 greatest but
who is not yet eligible for the Hall. Bill Walton is the
franchise's most decorated player; he was the
NBA Finals Most Valuable
Player in
1977, and
the regular season
MVP the
following
year. Three
Blazer rookies (
Geoff Petrie,
Sidney Wicks, and
Brandon Roy) have won the
NBA Rookie of the Year award. Two
Hall of Fame coaches,
Lenny Wilkens
and
Jack Ramsay, have patrolled the
sidelines for the Blazers, and two others,
Mike Schuler and
Mike Dunleavy, have won the
NBA Coach of the Year award with the
team.
Name and branding
The team has been known as the "Trail Blazers" throughout its
history. Two weeks after being awarded an expansion franchise in
1970, team management held a contest to select the team's name.
More than 10,000 entries were submitted.
The most popular
choice was "Pioneers," but that name was excluded from
consideration as it was already used by sports teams at Portland's
Lewis and Clark
College
. The name "Trail Blazers" received 172
entries, and was selected as the name.
The team's colors are red, white, black, and silver, which was
added in 2002. The team's "pinwheel" logo, originally designed by
the cousin of former Blazer executive
Harry Glickman, is a graphic interpretation
of two five-on-five basketball teams lined up against each other.
One side of the pinwheel is rendered in red; the other side is
rendered in a monochrome color (black, silver, or white). The logo
has gone from a vertical alignment to a slanted one over
time.
Portland's home uniforms are white in color, with red, black, and
silver accents; the primary road uniform is black, with red, white,
and sliver accents. The alternate road uniform is red with white,
silver, and black accents. From 1970 to the
1977–78 season, the team wore red
road uniforms, switching to black in that year. The team again wore
red during the
1984–85
season, switching back to black road jerseys after that. In
2002, the team reintroduced red jerseys.
The team's
mascot is Blaze the Trail Cat, a
two-tone silver-colored
mountain lion,
which has been the team's official mascot since 2002. Prior to
Blaze's debut, the Trail Blazers never had any official mascot.
A popular
unofficial mascot was the late Bill "The Beerman" Scott, a Seattle
beer vendor/cheerleader who
worked for numerous pro teams, including the Trail Blazers, the
Seattle Seahawks, and the Seattle Mariners. Scott worked for
the Trail Blazers from 1981 through 1985.
History
Early years
The Trail
Blazers entered the NBA in 1970 as an expansion team,
playing in the Memorial Coliseum
. The team was led in its early years by
Geoff Petrie and
Sidney Wicks, and failed to qualify for the
NBA postseason in their first six years
of existence. During that span, the team had three head coaches
(including future hall-of-famer
Lenny
Wilkens); team executive
Stu Inman
also served as coach. The team won the first pick in the
NBA Draft twice during that span. In 1972 the team
drafted
LaRue Martin with the number
one pick, and in 1974 the team selected
Bill
Walton from
UCLA.
Championship
In 1976, the
ABA-NBA merger saw those
two rival leagues join forces. Four ABA teams joined the NBA; the
remaining teams were dissolved and their players distributed among
the remaining NBA squads in a
dispersal
draft. The Trail Blazers selected
Maurice Lucas in the dispersal draft. That
summer they also hired
Jack Ramsay as
head coach. The two moves, coupled with the emergence of Walton as
a premier NBA big man, led the team to its first winning record
(49–33), its first playoff appearance, and its only
NBA Championship in
1977.
Starting on April 5 of
that year, the team began a sellout streak of 814 straight
games—the longest in sports history—which did not end until 1995,
after the team moved into a larger facility
.
The team started the next season with a 50–10 record, and many
predicted a
dynasty in Portland,
but it was not to be. Walton suffered a foot injury that ended his
season and would plague his entire career, and the team struggled
to a 58–24 record, losing to the
Seattle SuperSonics in the 1978
conference semifinals. That summer, Bill Walton demanded to be
traded to a team of his choice (
Clippers,
Knicks,
Warriors, or
76ers) because he was unhappy with his
medical treatment in Portland. Walton was never traded, and he held
out the entire
1978–79
season and left the team as a
free
agent thereafter. Maurice Lucas left the team in 1980, and the
Blazers "dynasty" was finished.
1980s
During the 1980s, the team was a consistent presence in the NBA
post-season, failing to qualify for the playoffs only in 1982.
However, they never advanced past the conference semifinals during
the decade. The
Pacific
Division of the NBA was dominated by the
Los Angeles Lakers throughout the decade,
and only the Lakers and the
Houston
Rockets represented the Western Conference in the NBA Finals.
Key players for the Blazers during the early 1980s included
Mychal Thompson,
Fat Lever,
Darnell
Valentine,
Wayne
Cooper,
T. R. Dunn,
Jim Paxson, and
Calvin
Natt.
In 1983, the team selected
University of
Houston guard–forward
Clyde
Drexler with the 13th pick in the draft; "Clyde the Glide"
would become the face of the franchise for over a decade, and the
team's second-most decorated player (after Walton). The following
year, the Trail Blazers landed the #2 pick in the NBA Draft. After
the Houston Rockets selected Drexler's college teammate
Hakeem Olajuwon, known at that time as Akeem
Olajuwon, at #1, the Trail Blazers selected
Kentucky center
Sam Bowie. Drafting third, the
Chicago Bulls selected
Michael Jordan. Many sportswriters and
analysts have criticized the selection of the injury-plagued Bowie
over Jordan as the worst draft pick in the history of American
professional sports. That summer, the Blazers also made a
controversial trade, sending Lever, Cooper, and Natt to the
Denver Nuggets for high-scoring
forward
Kiki Vandeweghe.. In the
1985 Draft, the Blazers selected
point guard
Terry Porter with the last
pick of the first round. Porter would go on to become one of the
top point guards in the league, and the Blazers' all-time leader in
assists.
However, the Blazers continued to struggle in the post-season, and
in 1986, Ramsay was fired and replaced with
Mike Schuler. That off-season, the team drafted
two players from behind the
Iron
Curtain,
Arvydas Sabonis and
Dražen Petrović, and sent
Thompson to the
San Antonio Spurs
for former
Oregon State
University star
Steve
Johnson. Johnson was a high-scoring forward-center who the team
intended to pair with Bowie on the frontline. It was not to be, as
Bowie broke his leg five games into the
1986–87 season, missing the next
two and a half seasons. During Schuler's brief tenure, the Blazers
failed to advance out of the first round of the NBA playoffs.
Paul Allen buys the team
Trail Blazers logo from 1991 to 2002
In 1988, billionaire
Paul Allen purchased
the Blazers. His first season as owner was one marked by turmoil,
as conflicts erupted over who should start at several positions.
Both Vandeweghe and Johnson suffered injuries; they were replaced
in the starting lineup by
Jerome
Kersey and
Kevin Duckworth.
Several players, most notably Drexler, were accused of undermining
Schuler. The team struggled to a losing record and appeared in
danger of missing the playoffs. Schuler was firedand replaced on an
interim basis with assistant coach
Rick
Adelman, and Vandeweghe was traded to the
New York Knicks. Under Adelman, the team
achieved a 39–43 record, and barely qualified for the playoffs.
That offseason, the team traded Sam Bowie (who had returned to the
team to end the season) to the
New
Jersey Nets for forward
Buck
Williams, and Adelman was given the coaching job on a
non-interim basis.
The addition of Williams, and the replacement of the
defensively-challenged Vandeweghe with the defensive-minded Kersey,
turned the team from a poor defensive squad into a good one. Led by
the charismatic Drexler, the team reached the NBA Finals in
1990 and
1992, losing to the
Detroit Pistons and
Chicago Bulls, respectively. Possibly inspired
by the
Chicago Bears's
Super Bowl Shuffle, during the runnup to
their
1990 Finals appearance, the
Blazers recorded two songs: "Bust a Bucket" and "Rip City Rhapsody"
(in reference to the city's nickname). The year in between their
two finals appearances, the team posted a league-best 63–19 record
before losing to the
Los Angeles
Lakers in the Western Conference finals. However, the team
failed to win an NBA title, and failed to advance past the first
round in
1993 and
1994. Adelman was fired
after the 1994 season, and replaced with
P. J.
Carlesimo, which led to the
resignation of executive vice-president Geoff Petrie, a close
friend of Adelman's.
Whitsitt years
In July 1994, the Trail Blazers announced the hire of a new team
president, former
Seattle
SuperSonics general manager
Bob
Whitsitt. Whitsitt immediately set about revamping the Blazers
roster; this included dismantling the Drexler-led team that had
twice been to the finals, but which was getting old. In 1993,
Kevin Duckworth was traded to the
Washington Bullets for forward
Harvey Grant. Several key players were
permitted to walk away in free agency, including
Buck Williams (1996),
Terry Porter (1996), and
Cliff Robinson (1997), which left
Jerome Kersey unprotected in the
1996 expansion draft. Drexler requested to be
traded to a contender, and the Trail Blazers traded him to the
Houston Rockets.
In the fall of 1995,
the team left the Memorial Coliseum for a new home, the 20,000-seat
Rose
Garden
. The sellout streak ended in the new
building.
In an effort to rebuild, the team acquired several players who were
highly talented, but had reputations for off-court troubles.
Isaiah Rider, who was traded by the
Minnesota Timberwolves for
just a draft pick and career backups due to his frequent arrests
and lack of punctuality, was arrested for
marijuana possession two days before his debut
with the Blazers.
Rasheed Wallace,
who was acknowledged as a hot-tempered player since college, was
also acquired in a trade with the
Washington Bullets.
Point guard Kenny
Anderson was signed as a free agent, and subsequently traded
for
Damon Stoudamire. Initially,
this approach worked, as the team returned to the Western
Conference finals in
1999
under head coach
Mike Dunleavy.
After being swept by the eventual champion
San Antonio Spurs, Whitsitt sent Rider and
guard
Jim Jackson to the
Atlanta Hawks for guard
Steve Smith and acquired former
All-Star forward
Scottie Pippen from
the Houston Rockets. This team again advanced to the Western
Conference Finals, where they faced a Los Angeles Lakers team led
by
Shaquille O'Neal and
Kobe Bryant. In that series, the Trail Blazers
dropped three out of the first four games before winning the next
two, forcing a pivotal
Game 7. The
Blazers had a 15-point lead in the fourth quarter, but lost the
game and the series to the Lakers, who went on to win the first of
three consecutive titles.
"Jail Blazers" era
Trail Blazers logo for 2002–03 season
The Portland Trail Blazers made a series of personnel moves in the
2000 and
2001 off-seasons that failed to
produce the desired results, and continued to alienate the
community. Up-and-coming forward
Jermaine O'Neal was traded to the
Indiana Pacers for
Dale Davis.
Brian Grant signed with the
Miami Heat, and he was replaced with troubled
ex-Seattle forward
Shawn Kemp. The team
started off well, posting the Western Conference's best record
through March 2001, but then signed guard
Rod Strickland to augment their point guard
corps. The move backfired, and the team lost 17 of its remaining 25
games, and was eliminated in the first round of the playoffs (swept
by the Los Angeles Lakers). Many in the media began to criticize
the team, and Whitsitt, previously proclaimed a genius for his work
in both Seattle and Portland, started coming under criticism. A
particular criticism was that Whitsitt was attempting to win a
title by assembling a roster of superstars, without paying
attention to team chemistry. Longtime NBA coach and analyst
Doug Collins referred to Whitsitt as a
"
rotisserie-league manager." A
fan was ejected from the Rose Garden for holding up a banner that
said "Trade Whitsitt", and many in the national media started
referring to the team as the "Jail Blazers".
That offseason, the churning continued. Dunleavy was fired, and
replaced with
Maurice Cheeks, a
"players coach" who some thought would relate better to the players
than Dunleavy did. More transactions followed as the Blazers traded
Steve Smith to the Spurs for
Derek Anderson. In one of his
most controversial moves to that time, Whitsitt signed free agent
Ruben Patterson, who had previously
pled
no contest to a felony sexual
assault charge, and was required to register as a sex offender.
Popular center
Arvydas Sabonis, who
during the playoffs had a towel flung in his face by Wallace,
decided to leave the team.

The alternate logo of the 2002–2003
season.
This was the first logo since the original version to
incorporate the team's full name.
next two seasons were just as disastrous for the team's reputation.
Numerous players, including Wallace, Stoudamire, and
Qyntel Woods, were arrested for marijuana
possession. Woods pled guilty to first-degree animal abuse for
staging dog fights in his house, some involving his pit bull named
Hollywood. Both Hollywood and Woods' other pit bull, Sugar, were
confiscated, and Woods was given eighty hours of community service.
He also agreed to donate $10,000 to the Oregon Humane Society.
Wallace was suspended for seven games for threatening a referee.
Zach Randolph and Patterson got in a
fight during practice, with Randolph
sucker
punching his teammate in the jaw. Police answering a burglar
alarm at Stoudamire's house noticed a marijuana smell, searched the
premises, and found a pound of cannabis located in a crawlspace;
the search was later declared illegal and charges in the matter
were dropped. Guard
Bonzi Wells famously
told
Sports Illustrated in a 2002
interview:
"they [fans] really don't matter to us. They can boo us
every day, but they're still going to ask for our autographs if
they see us on the street."
Fan discontent soared; despite the team continuing to post a
winning record, attendance at the Rose Garden started to decline.
In the summer of 2003, with attendance declining, the team going
nowhere on the court, and an exorbitant payroll, Whitsitt announced
that he would leave the team to focus on Paul Allen's other
franchise, the
Seattle
Seahawks.
Downfall; Rose Garden bankruptcy
To replace Whitsitt, the team hired two men at new positions.
John Nash, a veteran NBA executive,
was hired as general manager, and
Steve Patterson as team
president. The new management promised a focus on character while
remaining playoff contenders; the team soon published a
"Twenty-Five Point Pledge" to fans. Troublesome players including
Wells, Wallace, and
Jeff McInnis were
traded away. However, the team failed to qualify for the
2004 NBA Playoffs, ending a streak of 21
straight appearances.
The following year was marked by more trouble as the team plummeted
to a 27–55 record. The
bankruptcy of the Oregon Arena
corporation, which resulted in the Rose Garden being owned by a
consortium of investment firms, further alienated the fanbase, as
did an incident in which forward
Darius
Miles (himself African-American) called coach Maurice Cheeks a
"
nigger." The latter incident was compounded
by what many viewed as inadequate discipline for Miles, followed by
a secret agreement between the team and Miles to refund the amount
of his fine. Cheeks was fired that season and replaced on an
interim basis by director of player-personnel
Kevin Pritchard. That summer the team hired
Nate McMillan, who had coached the
Sonics the prior season, and Pritchard returned to the front
office.
The following
2005–06
season was not better, as the Blazers posted a league-worst
21–61 record. Attendance was low, and the year was not free of
player incidents. Players such as Miles, Patterson, Randolph, and
Sebastian Telfair were involved in
either on-court bickering or off-court legal incidents. Nash was
fired at the end of the season, with Steve Patterson assuming the
general manager role in addition to his duties as president. In
addition, the team had a poor relationship with the management of
the Rose Garden, frequently complaining of a "broken economic
model". It was widely speculated by the end of the year that Paul
Allen would sell the team; and the team was offered for sale that
summer, with several groups expressing interest. However, Allen was
willing to spend money and urged Pritchard to make draft-day
trades. He subsequently took the team off the market.
Rebirth in 2007

Present alternate logo since
2002
the spring of 2007, Steve Patterson resigned as team president, and
Paul Allen entered into an agreement to re-purchase the Rose
Garden. On the court, the team finished with a 32–50 record, an
11-game improvement, and
Brandon Roy was
named the
2006–07 Rookie
of the Year.
That summer Pritchard was promoted to general
manager, and former Nike
Inc.
executive Larry Miller was hired as
team president. The Blazers won the
2007 NBA Draft Lottery and selected
Ohio State center Greg
Oden with the #1 pick in the draft. Many had speculated that
they might choose
Kevin Durant instead;
Durant was picked at #2 by local rivals the
Seattle SuperSonics. Oden suffered a
pre-season knee injury requiring
microfracture surgery, and missed the entire
2007–08 season.
Despite this, the Trail Blazers had a 13-game winning streak that
began in early December, resulting in a 13–2 record, an NBA best
for the month of December. McMillan won NBA Coach of the Month
honors, and Roy garnered NBA Western Conference Player of the Week
honors in back-to-back weeks (the first Trail Blazer to accomplish
the feat since
Clyde Drexler in the
1990–91 season). Roy was also named as a reserve for the
2008 NBA All-Star Game, the first
All-Star for the Blazers since
Rasheed
Wallace in
2001. The
Blazers finished the season 41–41, their best record since the
2003–04 season.
The team continued to improve in the 2008–09 season. Greg Oden
debuted with the Blazers, as did Spanish swingman
Rudy Fernández. Roy
appeared in his second straight
All-Star Game, and had a career-high
52 points against the
Phoenix Suns and
game-winning shots against the
Houston
Rockets and
New York Knicks. The
Blazers clinched a playoff berth for the first time since 2003 and
achieved a winning season for the first time since the 2002–03
season. As the fourth seed and holding home court advantage, the
Portland Trail Blazers played the fifth-seeded Houston Rockets in
the
2009 Playoffs. Houston won the
playoff series 4 games to 2.
In the 2009 offseason, the Trail Blazers traded the #24 pick to
Dallas for the #22 pick and selected
Victor Claver. They also selected Villanova
forward
Dante Cunningham with the
#33 pick,
Jon Brockman and guard
Patrick Mills. Brockman was traded to
the Kings in exchange for #31 pick
Jeff
Pendergraph. Free Agent
Channing
Frye signed with the Phoenix Suns and
Sergio Rodriguez moved to the Kings. The
Blazers attempted to sign free agent small forward
Hedo Turkoglu, who led the Orlando Magic to
the
2009 NBA Finals, but after a
verbal agreement he decided to sign with the
Toronto Raptors. The Blazers then attempted
to sign restricted free agent
Paul
Millsap; however, their offer was matched by the Utah Jazz. On
July 24, 2009 the Trail Blazers signed point guard
Andre Miller.
Season-by-season results
In the Blazers' 39 years of existence (through summer 2009), they
have qualified for the NBA playoffs 27 times. This includes a
streak of 21 straight playoff appearances from 1983 through 2003.
The team has one NBA title, in 1977, and appeared in the NBA Finals
two other times, in 1990 and 1992. The best record posted by the
team was 63–19, in 1991; the worst record was 18–64, in the team's
second season.
Players
Current roster
Retired numbers
- 1 – Larry
Weinberg, Owner, 1970–88
- 13 – Dave
Twardzik, G, 1976–80
- 14 – Lionel
Hollins, G, 1975–80
- 15 – Larry Steele,
G, 1971–80
- 20 – Maurice
Lucas, F, 1976–80, 1987–88
- 22 – Clyde
Drexler, G, 1983–95
- 30 – Bob Gross, F,
1975–82
- 30 – Terry Porter,
G, 1985–95
- 32 – Bill Walton,
C, 1974–79
- 36 – Lloyd Neal,
F/C, 1972–79
- 45 – Geoff Petrie,
G/F, 1970–76
- 77 – Jack Ramsay,
Head Coach, 1976–86
Hall of Famers
NBA Draft
The Trail Blazers have had the #1 pick in the
NBA Draft four times in their history; each time
selecting a
center. In 1972 the
choice was
LaRue Martin,
Bill Walton was picked in 1974,
Mychal Thompson in 1978, and
Greg Oden was taken in 2007. Several Blazer picks
have been criticized by NBA commentators as particularly unwise:
Other notable draft picks include player-coach
Geoff Petrie,
Sidney
Wicks,
Larry Steele,
Lionel Hollins and
Jim
Paxson in the 1970s and
Clyde
Drexler,
Jerome Kersey,
Terry Porter and
Arvydas Sabonis in the 1980s.In the 1990s
the Blazers selected
Jermaine O'Neal
and in the modern millennium drafted
Zach
Randolph and, in 2006, acquired
Brandon
Roy and
LaMarcus Aldridge in a
blockbuster draft day that included six trades involving the Trail
Blazers.
Franchise and NBA records
Front office

Team headquarters in Tualatin
The team is ultimately owned by
Microsoft
co-founder
Paul Allen; ownership of the
Trail Blazers is via a series of holding companies which Allen
owns.
Vulcan Inc. is a private
corporation which has Allen as chairman and sole shareholder.
A
subsidiary of Vulcan, Vulcan Sports and
Entertainment (VSE), manages Allen's sports-related properties,
including the Trail Blazers, the Seattle Seahawks NFL team, the Seattle Sounders MLS team, and the Rose
Garden
. The president of VSE is
Tod Leiweke, who also briefly served as the
president of the Trail Blazers.
The Trail Blazers as a corporate entity are owned by VSE. Allen
serves as the team's chairman, and his longtime associate Bert
Kolde is vice-chairman. The current president of the Trail Blazers
is
Larry Miller. The
post of
chief operating
officer is currently vacant; the most recent COO of the team
was
Mike Golub, who resigned in July 2008
to take a more enhanced role with VSE.. The team's general manager
is
Kevin Pritchard. Before Allen
purchased the team in 1988, the Trail Blazers were owned by a group
of investors headed by
Larry Weinberg.
Venue
The Trail
Blazers play their home games in the Rose Garden, a multipurpose
arena which is located in Portland's Rose Quarter
, northeast of downtown. The Rose Garden,
which opened in 1995, can seat a total of 19,980 spectators for
basketball games; capacity increases to 20,580 with
standing room. Like the Trail Blazers,
the Rose Garden is owned by Paul Allen through subsidiary
Vulcan Sports and
Entertainment, and the arena is managed by
Global Spectrum. During a two-year period
between 2005 and 2007, the arena was owned by a consortium of
creditors who financed its construction after the Oregon Arena
Corporation, a now-defunct holding company owned by Allen, filed
for
bankruptcy in
2004.
Prior to
1995, the Trail Blazers home venue was the Memorial
Coliseum
, which today stands adjacent to the Rose
Garden. This facility, built in 1960, can seat
12,888 spectators for basketball.
In-game entertainment
The team has a cheerleading/dance squad known as the BlazerDancers.
Consisting of 16 members, the all-female BlazerDancers perform
dance routines at home games, charity events, and promotional
events. The 2008–2009 team held auditions in late July 2008. Seven
new dancers, as well as nine returning dancers make up the new
team. A junior dance team composed of 8–11 year old girls also
performs at selected home games, as does a
hip-hop dance troupe. Other regular in-game
entertainment acts include a co-educational acrobatic stunt team
which performs technically-difficult cheers, a
break dancing squad, and a pair of
percussion acts.
Fan support and "Blazermania"

Blaze the Trail Cat, the Trail Blazers
mascot.
The relationship between the team and its fans, commonly known as
"Blazermania", has been well-chronicled. The Trail Blazers have
long been one of the NBA's top draws, with the exception of two
periods in the team's history. The team drew poorly during its
first four seasons of existence, failing to average more than
10,000 spectators per game. Attendance increased in 1974, when
the team drafted
Bill Walton.
The phenomenon known as Blazermania started during the 1976–77
season, when the team would post its first winning record, make its
first playoff appearance—and capture its only NBA title, defeating
the heavily-favored
Philadelphia
76ers in the NBA Finals; the team has been wildly popular in
Portland since that time. That season, the team started their
famous sellout streak which would continue until the team moved
into the Rose Garden in 1995. The team continued to average over
19,000 spectators per game until the 2003–04 season, when
attendance declined after the team continued to suffer image
problems due to the "Jail Blazer" reputation it had gained, and was
no longer competitive on the court. After drafting eventual Rookie
of the Year and two-time All Star
Brandon
Roy in 2006, attendance climbed in the 2006–07 season and
continued to rebound in the 2007–08 season. The final 27 home games
of the 2007–2008 season were consecutive sell-outs, a streak which
continued through the entire 2008–2009 season.
Media
Television and radio broadcast
Like all NBA franchises, games of the Trail Blazers are routinely
broadcast via television and radio. The team was one of the first
in the NBA to produce its own television broadcasts. The team's
television production facility
is known as Post-Up Productions. Television broadcasts of Blazer
games, when not carried on a national network, are broadcast either
on
Comcast SportsNet Northwest or the
Blazers Television Network, a network of four over-the-air
television stations located in Oregon.
The flagship station
of the Blazers Television Network is KGW-TV
in
Portland.
For the
2007–08 season,
all but six regular-season games were carried on one these
networks; the other six were broadcast nationally on
TNT or
ESPN.
Thirty-four games were produced and broadcast in
high-definition television. The
Trail Blazers television
play-by-play
announcer and analyst are
Mike Barrett
and
Mike Rice,
respectively. The sideline reporter during the broadcasts is
Rebecca Haarlow. The team was also
known for its long association with
Steve "Snapper" Jones, who played
for the team prior to his career as a television analyst; Jones
departed the franchise in 2005.
All Trail Blazer games are broadcast over the radio, with
broadcasting carried on the Trail Blazers radio network, which
consists of 25 stations located in the
Pacific Northwest.
The flagship station
of the Blazers' radio network is KXTG
, the FM
sports radio station in Portland. The radio broadcasting
team consists of play-by-play announcer
Brian Wheeler, analyst
Antonio Harvey, and studio host Jay Allen.
All games are preceded by a pre-game analysis show,
Blazers
Courtside, and followed by a post-game show known as
The
5th Quarter.
Tony Luftman serves
as studio host and former Trail Blazers' player
Michael Holton as studio analyst. The
original radio announcer for the team was
Bill Schonely, who served as the team's radio
play-by-play announcer from 1970 until his retirement in
1998—calling 2,522 Blazers games—and remains with the team as a
community ambassador.
Trail Blazers broadcasts have been criticized on several fronts.
The broadcast personalities, all of whom are Trail Blazers
employees, have been criticized in the media for being "
homers"; further it has been alleged that
the 2005 departure of Steve Jones was due in part to team
displeasure with Jones' sometimes frank analysis of the team's
on-court performance and off-court decisions. (It should be pointed
out that current radio flagship KXTG is owned by the team.) A
television deal signed with Comcast SportsNet in 2007 has also been
criticized for not ensuring access to Blazer games via cable
company
Charter, as well as
satellite television providers such as
DirecTV and
Dish
Network, both of which compete with Comcast's cable television
operations.
Press relations
Several local news outlets provide in-depth coverage of the Trail
Blazers. Chief among them is
The
Oregonian, the largest paper in the state of Oregon.
Other
newspapers providing detailed coverage of the team (including the
assignment of beat writers to cover the team) include the
Portland Tribune, a weekly
Portland paper, and the Vancouver, Washington
Columbian. Notable local
journalists to cover the team include
John
Canzano and Jason Quick of the
Oregonian and
Dwight Jaynes of the
Portland
Tribune. Online coverage of the
Oregonian is provided
through
oregonlive.com, a website
collaboration between the paper and
Advance Internet. In addition to making
Oregonian content available, oregonlive.com hosts several
blogs covering the team written by
Oregonian journalists, as well as an additional blog,
"Blazers Blog", written by Sean Meagher.
Relations between the team and
The Oregonian have often
been tense; the paper is editorially independent of the team and is
often critical. During the Steve Patterson era, relations between
the two institutions became increasingly hostile; several NBA
executives told
ESPN's
Chris Sheridan that the situation was the
"most dysfunctional media-team relationship" that they could
recall. For instance during a portion of a pre-
2006 NBA Draft workout, which was closed to
the media, an
Oregonian reporter looked through a curtain
separating the press from the workout and wrote about this on his
blog. Outraged, the team closed subsequent practices to the press
altogether, leading John Canzano of the paper to respond with
outrage on his blog. In November 2006, the
Oregonian
commissioned an outside editor to investigate the deteriorating
relationship, a move the rival
Willamette Week called "unusual". In
the report, both sides were criticized somewhat, but did not make
any revelations which were unexpected.
References
- Clifford Robinson NBA.com Bio
External links