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Pure Digital is a Britishmarker consumer electronics company, based in Kings Langleymarker, Hertfordshiremarker. Pure is a division of another Hertfordshire, UK-based company, Imagination Technologies, which primarily builds processors and graphics chips.

The company offers digital radios using the DAB system which are widely marketed in UK stores and via online suppliers. The principal product is the Pure Evoke series of digital radios.

(This company is sometimes confused with the unrelated "Pure Digital Technologies"—an American company best-known for its one-time camcorders and the Flip Video brand.)


Pure manufacture a range of digital radio products, including table-top radios, alarm clocks, radio tuners, and portable radios. Some products only allow listening to the radio, while other models include features such as CD players, SD card slots, iPod docks, and internet radio streaming.


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