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Ruth Badger (born 1978 in Wolverhamptonmarker) is a Britishmarker businesswoman, best known as the 2006 runner-up in the second series of the UK version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar. She has also presented her own TV show, Badger or Bust, and done various other TV work.

Badger has her own consultancy firm, Ruth Badger Consultancy Ltd, with offices in Didsburymarker, Manchester, and runs North West Money, a company which provides finance for homeowners.


Badger was educated at Wodensfield Primary School in Wednesfieldmarker and then at Our Lady & St Chad RC comprehensive school, leaving in 1995 with 8 GCSEs. She then worked at her local Jobcentre, and later became a civil servant. During this period she also worked as a barmaid at several pubs in Wolverhamptonmarker and as a steward at Wolverhampton Wanderers Football Club. After several years as a civil servant, she started working in the finance industry, earning "top employee" awards with one company before becoming a sales manager at a company near Manchester. She is a Lesbian, and came out over facebook in 2005.

The Apprentice

Prior to appearing on The Apprentice, Ruth Badger worked as a senior management executive for Compass Finance.

Badger excelled in many of the task challenges, most notably the car sales in week six and the flat-letting in week nine. She was brought into the boardroom on four occasions and had altercations with fellow contestants Mani Sandher in week five and Syed Ahmed in week ten.

During the airing of The Apprentice Badger came to the attention of the British press. She is a lesbian and has now divorced her husband who sold their story to the tabloids, revealing that Badger had been in relationships with two other women while they were still together.

Badger appeared on The Apprentice spin-off show The Apprentice: You're Fired! on 27 May 2008 following Michael Sophocles.

Badger has many "celebrity" fans including Phil Neville, Timmy Mallett, former Worcestershire Cricketer Tim Curtis and sibling pop duo and X Factor contestants Journey South, who said after meeting Badger at their mini-gig at Tescomarker in Hullmarker on 28 October 2007, that when they are not performing they like "nothing more than eating a Chinese and watching 'Badger or Bust'".

National Television Awards nomination

Badger was nominated for a National Television Award, for which she competed against fellow The Apprentice contestant Syed Ahmed and Big Brother 7marker housemate Nikki Grahame, amongst others. Badger failed to make it through to the second stage of online voting and the award was eventually won by Grahame.

The Big Idea

Badger featured on The Big Idea on Sky One, which gave "budding entrepreneurs" the chance to showcase their inventions for the nation. Viewers and a studio audience eventually chose a winner who was given a £100,000 investment to build and market their idea.

Badger or Bust

Badger was the star of her own show, Badger or Bust, on Sky One, which started on May 8 2007 and finished in autumn 2007. In this show Badger used her sales expertise to help failing businesses.

Other television appearances and spin-off work

Badger has also appeared on episodes of Big Brother's Little Brother and as a panellist on Channel 4 show 8 Out Of 10 Cats. On 4 December 2008, Badger appeared on the BBC show Bargain Hunt Famous Finds against socialite Tamara Beckwith.

Badger is a popular after-dinner speaker. On 12th March 2009 she spoke to the Junior Chamber of Commerce on the Isle of Man.


  1. Female First. URL last accessed on 4 November, 2006
  2. Panasonic helps Ruth Badger be her Own BossPanasonic, 26 June, 2006. URL last accessed 03 February, 2007.
  3. "The Apprentice – Notes to Editors", BBC Press Office, 17 March 2009
  4. The Apprentice - Ruth Badger's Profile, BBC Apprentice website. URL last accessed 03 February, 2007.
  5. Ruth fires all menSky News article, 12 April. 2006. URL last accessed 03 February, 2007.
  6. Highs and lows of the TV awardsBBC news article, 1 November, 2006. URL last accessed 03 February, 2007.
  7. Ruth Badger Lord Karan Bilmoria and Craig Johnston Signed for The Big Idea, Unreality TV URL last accessed on 4 November, 2006.
  8. Big Brother's Little Brother on URL last accessed 03 February, 2007.
  9. 8 Out Of 10 Cats on URL last accessed 03 February, 2007.

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