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SM City Fairview is a large shopping mall in the Philippines, owned and operated by SM Prime Holdings. It is located at Quirino Highway, Regalado Ave, Novaliches, Quezon City, Metro Manila. It is the second SM Supermall in Quezon City. It has a land area of 200,000 m², a total gross floor area of approximately 182,000 m² and a total area of 220,000 m², making it the 6th largest shopping mall of SM in the Philippines after SM Mall of Asiamarker, SM City North EDSA, SM Megamallmarker, SM City Cebumarker and SM Southmall Las Piñas in terms of total floor area. SM City Fairview's key competitior is Robinsons Nova Market (formerly Robinsons Place Novaliches) just across the annex buildings. One of the stations of the proposed MRT-7 will be constructed and connected to the mall.

History

The present aerial view of SM City Fairview.


The mall opened to the public in October 25, 1997. SM City Fairview is the 3rd SM Supermall in Quezon City after SM City North EDSA and SM City Sta.marker Mesamarker. During construction, the mall was set to house the country's second ice skating rink upon its opening, but the plan was aborted due to the Asian Financial Crisis happening at that time. The mall is comprised of 3 buildings: the main mall features main anchors like SM Department Store, SM Supermarket, 12 state-of-the-art SM Cinemas, SM Food Court, SM Bowling Alley, SM Appliance Center, Our Home, Sports Central, and SM Storyland. The mall underwent expansion with the construction of an annex building (Annex 1). The annex building opened on May 14, 2004. It houses Ace Builders Center, the Event Center, and "The Palm Strip" with 3 restaurants offering al-fresco dining. Over 100 stores and shops opened at the annex building. A second annex building (Annes 2) was constructed and opened on January 2009. ACE Builders Center and The Event Center at Annex 1 building were transferred to the new Annex 2 building.

Physical Details

SM City Fairview is a part of the SM Malls triplets designed by Palafox and Associates --- a concept that was employed by SM at the height of Asian Financial Crisis, building 3 shopping malls in different areas under one design template. Thus, the mall's exterior facade and interior has similarities to SM City Bacoor and SM City Iloilo. The mall was opened in October 1997 and underwent expansions in 2004 and 2009. The mall consists of a rectangle-shaped building and an outdoor parking. The mall features anchors like SM Department Store, The SM Supermarket, SM Hypermarket and SM Cinemas. It also features other anchors like National Bookstore, Watsons Personal Care Store, Our Home, Surplus Shop, SM Appliance Center and ACE Builders Center. Subsequent annex constructions and renovations were designed by Architectonica and Point Design. SM City Fairview offers free Wi-Fi connectivity within its premises.

Renovated at SM City Fairview

  • SM Department Store
  • SM Supermarket
  • SM Food Court
  • SM Storyland
  • SM Appliance Center
  • Surplus
  • Our Home
  • Toy Kingdom
  • Mall Area


Mall Anchors

SM Department Store

SM Department Store

SM Supermarket

Located at the main building, it is the biggest among SM Supermarket chain

SM Hypermarket

Opened 2009 at the Annex Building and containing Supermarket and Department Store, all in one go. And same as SM Supermarket, Hypermarket Fairview is the biggest SM Hypermarket within the SM Group.

SM Cinemas

SM Cinema Fairview have 12 cinemas. And to be renovated soon.

SM Appliance Center

SM Appliance Center was under going a renovation

SM Foodcourt

SM Foodcourt has been renovated.

SM Storyland

Indoor amusement park

SM Bowling Center

SM Bowling Center located at the Main Mall's Lower Ground floor, also with Tom's World Amusement within the Center.

Ace Builders Center

Biggest Ace Hardware within the SM Group. Ace Builders is located at the Ground Floor, The Annex

Junior Anchor



Inside the Mall

Main Mall

3rd Floor

  • SM Storyland
The SM Storyland renovate of First Quarter of February and open last May 2009.People who go to SM Storyland in SM City Fairview only have one story to tell: It’s fun, fun, fun, and more!

“It’s the newest of SM’s seven Storylands,” says John Louie Ruben, marketing associate. “We have thousands of people who come here on weekends.”

In case you don’t know the story of Storyland, it’s an indoor theme park that provides kiddie entertainment — from active to creative to imaginative play. It’s got the latest in kiddie rides including the City Rail that goes around the park, arcade games, a souvenir shop, and diners that go beyond popcorn and cotton candy.

A ride-all-you-can ticket is a steal at P280. The rides are child-friendly, guaranteed safe, and well-maintained. Among the popular kiddie rides that even adults would enjoy are the roller-coaster, the bump car, the balloon ride, and the Grand Carousel. But of course, parents can join their little ones.There are games for the whole family every Saturday with prizes given away by sponsors.

To add to its fun-tastic story, SM Storyland also has a Party Room where birthday parties can be held. And yes, kids, you can invite a Storyland mascot — Lionel, the king of Storyland, Ellie, the princess of Storyland, Sgt. March, or Eggbert the storyteller — to your birthday. There are party packages, like the Wands & Wishes that features a host magician with puppet, ventriloquist show, magic show, caricature artist, glitter tattoo, kiddie salon, juggling show, unicyclist show, dog and monkey show, among others.

And listen up, kids: Wouldn’t it be more fun if you joined the Club Storyland, for children 12 years old and under, that would entitle you to exclusive discounts and Storyland’s fun-filled bulletin starring the Storyland characters?

Indeed at Storyland, kids are guaranteed only happy endings.

2nd Floor

  • SM Cinema
Located at 2nd Floor.A total of 12 Cinemas.and renovate soon.
  • SM Department Store
SM Department Store is under renovation and expected to finish on 4th q 2009.SM Department Store is the very foundation of SM. Being run by SM Investments, the holding company of the SM Group, SM Department Store is a founding retail center where we can find brands of fashion, footwear, bags, accessories, toys, gadgets and other brands of product.

Upper ground floor

Upper Ground Floor have the Tenant Mix of Food And Non Food
  • SM Department Store
SM Department Store is under renovation and expected to finish on 4th q 2009.SM Department Store is the very foundation of SM. Being run by SM Investments, the holding company of the SM Group, SM Department Store is a founding retail center where we can find brands of fashion, footwear, bags, accessories, toys, gadgets and other brands of product.
  • Watsons
Watsons is a pharmacy which also caters exclusively cosmetic and beauty products
  • Sports Central
Sports Apparel can be found here. Opened years ago. After Our Home was renovated
  • Our Home
Our Home is a one stop shop for home furnitures
  • Toy Kingdom
Toy Kingdom is an affiliate of the SM Group. Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of good quality toys, gizmos & gadgets that kids would enjoy.
  • National Bookstore
The National Bookstore is a shop where Books and School Supplies can be found.
  • Cinderella


Lower ground Floor

  • SM Supermarket
Opened 1997 and renovated years ago. SM Supermarket Fairview is the biggest Supermarket of SM Group
  • SM Foodcourt
SM Foodcourt is under renovation
  • SM Appliance Center
SM Appliance Center is under renovation.and tv,appliance are available here
  • Surplus
Items usually priced at lower costs are sold here,mostly clothing
  • SM Bowling Center
One of the SM's Bowling Alley November 2001 - With a change in business strategy, the 20 lanes expansion was transferred to its new home at SM City Fairview. SM Bowling Fairview started operations with the popular band Rivermaya gracing the opening rites of the center. Xtreme Bowling Club made it is home center and plays every Saturday evening.

Annex 1

Upper Ground Floor

Some notable shops are can be seen at the UGF of Annex 1. Variety of Shops can be here are. Restaurants, Clothing Lines, Alternation, Airline Ticketing Office. While the Upper Ground Floor of the Annex 2 or "The Annex". Contains the Upscale Brands of SM City Fairview. Tenant Mix Of SM City Fairview " The Annex" is a gaming Shop, a doughnut store. and some shops that you and your family can enjoy.

Lower ground floor

  • SM Hypermarket
Opened 2009 at the Annex Building The new SM Hypermarket at SM City Fairview has certainly put the “hyper” in the market. More choices, more convenience, and more service are in store for shoppers in the North Metro area.

Conveniently located at the ground floor of the mall’s Annex 1, the 9,000-square-meter hypermodern wet market complements the existing SM Supermarket branch at the mall, the largest in SM’s chain of supermarkets. That spells double advantage for customers who are served better and faster.

Consider the Hypermarket’s hyper features: 70 check-out counters to make shopping a breeze with quicker service and lesser queues; Hyper Fresh section where you get only the freshest catch of the day, as well as meat, poultry, fruits, and vegetables; the Hyper Grocer section with its wide assortment of groceries, including the popular Bonus brand, as well as Big Packs for bulk purchases; and Hyper Living which carries clothes, shoes, accessories, and personal care items, as well as houseware, furniture, and appliances.

SM Hypermarket also has a takal-takal section where the price-savvy shoppers can buy just the right amount of ingredients they need — rice, herbs, fruits, vegetables, and even meat products.

Customers can also enjoy great savings and discounts on value packs of groceries.

If all that shopping at the new SM Hypermarket makes you hungry, take a break and indulge your cravings at the food outlets like Zagu, Sizzling Plate Express, Turk’s Shawarma, Paotsin, Jose’s Goto, Pancit Malabon Express, Lot’s A Pizza and Pinoy Specials, Hotdog Onsticks, and Henlin.

Also super on service, the new SM Hypermarket at SM City Fairview has a Western Union counter for remittances as well as bill payments and forex services, and facilities for mobile phone reloading.

Yes, to hypermarket we will go!

  • Ace Builders Center
Hardware and utility items is available here. And Ace Builders Center Fairview is the Biggest Ace Hardware/Ace Builders within the SM Group.While the women are doing their groceries at the hypermarket, the men are glued to the hardware and assorted stuff at the Ace Builders Center.

Yes, Ace Builders Center at Annex 2 of SM City Fairview has got it all. “We have local hardware items, wood, plywood, cement, building materials to capture the contractors’ market segment,” says Wendell Eria, store manager. He goes on to enumerate, “We have appliances, houseware, water heaters, wash basins, towel bars, garden sets and tools, pots, plumbing fixtures, faucets, car accessories, power tools, electric drills, padlocks, doorknobs, handles for cabinets, nails, screws, and hooks of all sizes. We even sell dog food, and birds, fish, and hamsters and their food.”

Not to forget, Ace carries its flagship product Ace paints from the US. “It’s coverage is greater so you really save more,” Eria notes. “And it’s so polido.”

For builders, homemakers, and do-it-yourselfers, Ace Builders Center is certainly an ace up their sleeve.

  • The Event Center
The Event Center is the place that some mall tours, album launch. can be found. SM The Event Center is located at The Annex Atrium. And Annex 1 Atrium.

Lower Ground Floor

The Gaming and Wellness Wing Of SM City Fairview

Main Building

Ground Floor

  • SM Supermarket
  • SM Food Court
  • SM Appliance Center
  • SM Bowling Center
  • SM Business Center
  • Surplus
  • Fitness First
  • The Medical City Fairview Clinic
  • BDO B
  • Tom's World Inside SM Bowling Center


Upper Ground Floor

  • SM Department Store (Under Renovation)
  • National Bookstore
  • Toy Kingdom
  • Sports Central
  • Our Home
  • Jollibee
  • Mcdonalds
  • Burger King
  • Goldilocks
  • Bingo City
  • Bench
  • Penshoppe
  • KFC
  • Pizza Hut
  • Tokyo Tokyo
  • Cinderella
  • Bayo
  • Quantum
  • Max's
  • Greenwich
  • Chowking
  • Watsons
  • Dunkin' Donuts
  • Red Ribbon
  • French Baker
  • Wendy's
  • Hang Ten
  • Astro Plus
  • Picture City
  • Video City
  • Kamera World


Second Floor

  • SM Department Store
  • MSA
  • SM Cinema (1-12)
  • Informatics
  • Shakey's
  • Barrio Fiesta
  • Smart
  • Globe
  • The Sun Shop
  • Netopia
  • Excel
  • Asianic
  • Odyssey


Third Floor

  • SM Storyland
  • World Of Fun
  • Kettle Korn
  • Dunkin Donuts
  • Waffle Time
  • Pizza Hut Booth
  • Toy Express
  • SM Department Store Satellite Area


Annex 1

Ground Floor

  • SM Hypermarket
  • The Event Center
  • Starbucks Coffee
  • HBC
  • Office Warehouse
  • Luxor
  • Adidas
  • Cory Quirino World Of Wellness
  • Chowking
  • Yellow Cab Pizza Co.
  • Flavors of China
  • Gerry's Grill
  • Metro by Tokyo Tokyo
  • KKK


Upper Ground Floor

  • Unica Hija
  • CD-R King
  • Bench Body
  • Von Dutch
  • Tribal
  • Mang Inasal
  • Karate Kid
  • Congo Grille
  • Game Line
  • Chef D' Angelo
  • Joel Mendez
  • BCBL
  • Kids Village
  • Panciteria Lido
  • Body Tune


The Annex

Lower Ground Floor

  • Timezone
  • Dermstrata
  • Nisce Skin
  • Tom's World
  • Under the sea
  • Vanity K
  • The Medical City SM Fairview Clinic
  • MSA
  • Cyne 1
  • Ystilo Salon


Ground Floor

  • Ace Builders Center
  • Inasal Chicken Bacolod
  • BDO C
  • Sbarro
  • Scent Station
  • Ford Motors
  • Mexicali
  • Buckaroos
  • Monk's Brew
  • My Thai
  • Pho Hoa
  • Green Mango
  • Crepe's and Cream
  • Sizzlin' Pepper Steak
  • Pancake House
  • Go Fan
  • Taipan Grill
  • Teriyaki Boy
  • Le Coeur de France
  • Army Navy
  • The Travel Club
  • Tong Yang


Upper Ground Floor

  • George Optical
  • All Flip Flops
  • Seen
  • Swiss Gear
  • Pinctada
  • Emo
  • Susto Manila
  • Krispy Kreme
  • Kidz Republic
  • Carlos Pizza
  • Seven Confessions
  • Loalde
  • Akita
  • Sanuk
  • People Are People
  • Mossimo
  • Wrap it up
  • Silver Box
  • T-Time
  • Tony & Jackey
  • Tea
  • Womens World
  • Mango Outlet
  • Global Pinoy


Others

Building Connections

Main Building  Annex 1  The Annex
============================LGF==
======G==========G===========G===
=====UGF========UGF=========UGF==
======2==========================
======3==========================


The Palm Strip



Banks

*UGF, Main Building
*G, Main Building
*G, The Annex
*ATM Center
*UGF, Main Building
  • China Bank
*G, Main Building
  • PS Bank
*ATM Center


Event Center

  • Main Bldg. Atrium
  • Annex 1 Atrium
  • The Annex Atrium
  • Annex 1 and 2 Bridgeway (UGF)
  • The Palm Strip Amphitheater
  • Storyland (3rd Floor)


Mall Hours

10am - 9pm Daily

SM Hypermarket/SM Supermarket Hours

SM City Fairview stores the biggest SM Supermarket and Hypermarket within SM Malls
  • Mon-Thurs: 10am-9pm
  • Fri: 10am-10pm
  • Sat-Sun: 9am-10pm


Transport Terminal

  • Public Transport Terminal A:Facing Regalado Ave./near BPI
  • Public Transport Terminal B:Facing Beltfast Road/near Basement Entrance

Jeepney Bay

  • SM City Fairview Main Entrance
  • Public Transport Terminal A
  • Public Transport Terminal B


Taxi Bays

  • Foodcourt Entrance
  • Transport Terminal A
  • Entrance 5 (Annex 1)
  • Entrance 6 (The Annex)
  • SM Hypermarket Entrance


Mall Admin

Lower Ground Floor, Main Building Beside Chinabank and Imono

Elevator

  • Main Building
  • New Annex

Breastfeeding Station

  • Lower Ground Floor Near China Bank

Restrooms

Main Mall

  • G, Near Fitness First
  • G, Near Bowling Center
  • G, Inside Food Court
  • 2, Beside Cinema 1
  • 2, Inside SM Department Store
  • Public Transport Terminal A (Parking C)


Annex 1

  • The Palm Strip
  • G, Inside SM Hypermarket
  • 2, Beside Gameline


The Annex

  • LGF, Near Entrance
  • G, Beside Inasal Chicken Bacolod


Gallery

See also



External links



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