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Sale is a cathedral city in the Australian state of Victoriamarker, in the Shire of Wellington. It has a population (2006) of around 13,336, the population having decreased in recent decades.

History

Two famous Gippsland explorers, Paul Strzelecki and Angus McMillan, passed through the immediate area around 1840. The first white settler was Archibald McIntosh who arrived in 1844 and established his 'Flooding Creek' property on the flood plain country which was duly inundated soon after his arrival.

In the 1840s, drovers heading south to Port Albertmarker crossed Flooding Creek and were confronted with the difficult marsh country around the Thomson and Latrobe rivers. A punt operated across the Latrobe River until a toll bridge was erected. A Post Office named Flooding Creek opened here on 30 September 1848 being renamed, somewhat belatedly, as Sale on 1 January 1854.

The first town plots went on sale in 1850. When the new settlement was gazetted in 1851, the traditional name of the area, 'Flooding Creek', was dropped in favour of 'Sale' — a tribute to General Sir Robert Sale, a British army officer who won fame in the first Afghan war before being killed in battle in India in 1845.

The town greatly benefited from the 1851 gold rush at Omeomarker as it was situated on the Port Albert to Omeo route and was an important base for the goldfields, until the arrival of the railways. It was also an important service centre for East Gippsland and the Monaro Plains of New South Walesmarker. A building boom took place c. 1855–65.

In 1863 the population of Sale reached 1800 and it became a borough. The courthouse opened the following year. Shops, hotels and offices spilled over into Raymond Street and the first Anglican Church was erected on the site now occupied by St Anne's and Gippsland Grammar School. The Gippsland Times newspaper was established in 1861 while the first Star Hotel and the Criterion Hotel were built in 1865.

In terms of access, the first reasonable road from Melbourne arrived in 1865 and Cobb and Co established a rough-and-ready 24-hour coach service linking Melbourne and Sale. The Latrobe Wharf was built in the 1870s and two hotels emerged to exploit the new centre of activity. It was located near the present swing bridge although little is left.

Anthony Trollope visited Sale in 1872. Writing of the experience in Australia and New Zealand (1873) he spoke of the town's 'innumerable hotels' and concluded from his impressions that the Aborigines had little chance of surviving as a race. The children's author Mary Grant Bruce was born in the town in 1878.

A two-storey post office, with clock tower, was built in 1884 (it was demolished in 1963). The Sale gaolmarker was completed in 1887 and it operated for 110 years until it was replaced by a private prison at Fulhammarker. The building has since been demolished, with only part of the large brick fencing still remaining.

With the growth of shipping on the local waterways and the Gippsland Lakesmarker (and the establishment of a railhead at Sale in 1879) schemes emerged to develop Sale as a port. The construction of the Sale Canal (complete with turning circle) duly commenced in the 1880s, thereby linking the town via the Thomson River and the Gippsland Lakes to the open sea. It was completed in 1890. Other elements were the swing bridge, completed in 1883, a high wharf, and a launching ramp which still exists in the heart of the city. However, neither the bridge nor the canal created the desired surge of trade and the depression of the 1890s soon engulfed the town. Sale became a town in 1924 and a city in 1950.

In WW2, the west sale RAAF base was the landing sites of 2 Japanese mitsubishi zeros.

In the 1950s, the lake was contaminated by fuel from a nearby fuel station, which leaked fuel into an underground creek joining the lake to the river. nearby the old fuel station is another environmental disaster, industrial waste was dumped in a row, which is now covered in grass sealed off by a high wire fence.

Oil and gas

After oil was discovered offshore in 1965 the town experienced a boom period when it became the service and residential base of the Esso-BHP oil and gas exploration and development program. The unprocessed oil and gas is pumped through of undersea pipes to Longford, south of Sale. There the hydrocarbons are removed and used to produce LPG and ethane. The gas is piped to Melbourne and the oil to Westernport Baymarker and thence to Geelongmarker and Altonamarker from where it is shipped interstate and overseas.

An oil and gas display centre in Sale outlines the formation, exploration and drilling processes. Esso's Longford gas plant was the site of a major explosion on 25 September 1998 which killed two employees and crippled the state's gas supplies for a period of two weeks.

Previously, Sale was significant as an office centre for the Esso corporation but these operations were relocated around 1990, leaving only a gas processing facility in nearby Longford.

Sports

Australian rules football, basketball and cricket are the most popular sports in Sale. The OA Ruff Sports Stadium hosts many sports including basketball, association football (soccer), volleyball, badminton, table tennis, indoor soccer, aerobics, group fitness and gym.

The city has an Australian rules football team competing in the West Gippsland Latrobe Football League and a team Sale City competing in the North Gippsland Football League.

It is home to the Sale Sonics, a representative basketball team that competes in the Country Basketball League and is renowned for developing many elite Australian rules football and National Basketball League sporting stars including Jason Gram, Scott Pendlebury, Dylan McLaren, Rhys Carter and Matt Smith.

Sale United Football Club (formerly Sale City Soccer Club) represents the City in the Gippsland Soccer League (GSL). Sale United FC was formed as the Sale City Soccer Club in 1974. It has remained in the Gippsland Competition each year since the Club's first season and has had a number of promotions and relegations during the term. Sale United is the only recognised Soccer Club in the Shire, but this was always the case. Representative Clubs from Yarram, Bundalaguah, and the RAAF East Sale base also competed in the GSL.

The city is the home to two field hockey clubs in the East Gippsland Hockey Association. The Sale Hockey Club fields teams in Juniors Mixed Under 13's, Under 15's and Under 18's along with Two Women's teams, the Sale Cygnets and the Sale Swans, along with one Open team. The Under 18's and Open teams were champions in the 2008 season. The Wurruk Greyhounds are the Sale district's second hockey team, located in the satellite town Wurruk.

Sale has a horse racing club, the Sale Turf Club, which schedules around 21 race meetings a year including the Sale Cup meeting in October.

The Sale Greyhound Racing Club, operating since 1936, holds regular meetings.

Golfers play at the course of the Sale Golf Club on Longford-Rosedale Road in neighbouring Longford.

Sale is also home to a baseball club who's baseball dimonds are located at stephensons park.thre are both junior and serior teams compeating in the latrobe vally baseball association.

Facilities

Fulham Correctional Centremarker, a medium security prison, is in the locality of Fulham to the west of Sale.

Events and attractions

The March Labour Day weekend witnesses the famous Marley Point Overnight Yacht Race which is the longest overnight inland yacht race in the world. It begins near Sale and concludes at Paynesvillemarker.

A Sale attraction is Lake Guthridgemarker, a low lying artificial lake filled by storm water runoff, which features a park for children, barbecues, and a walking trail around the lake and car parking facilities. Prior to refurbishment in the mid 1990s Lake Guthridge suffered a blue-green algae problem that resulted in widespread fish mortality until local joggers and nearby residents complained of the associated stench causing council to act. Lake Guthridge has never been used as a food source.

A significantly superior natural waterway of historical significance is the aforementioned Port of Sale (previously Sale Canal), the original inspiration for the early town's original name - Flooding Creek. The Canal connects to other local rivers and lakes, leading eventually to Lakes Entrancemarker, an ocean side tourist resort situated near a managed, naturally occurring channel connecting the Gippsland Lakesmarker to Bass Straitmarker. Once steam boats and ocean-going craft were able to journey from Lakes Entrancemarker to Sale, arriving at the docks at Sale to ferry passengers and goods from Eastern Victoria, although its success in such a role was short lived.

In recent years, a grassroots effort helped to persuade the local council to invest in restoration of the foreshore and to protect against erosion. Prior to the rise of Common Carp as the predominant fish species due to nutrient overload from agricultural runoff, Sale Canal featured pristine waters and native fish stocks. The Sale Regatta is run yearly on a long straight section of the canal headed towards Longford. Visitors to Sale are usually unaware of the Canal, including its restoration, due to roadside views of it being blocked by the largely disused former Esso corporation headquarters. sh

A fishing contest is held at Lake Guthridge every Easter and the Sale Music Festival at Gippsland Grammar School in June. The Sale Art Exhibition is held over August and September, while the Sale show falls in October.

As a tribute to the late King George V of the United Kingdom, an elm-garrisoned section of the Princes Highway is named King George V Avenue.

On the 30 May 2009, Sale hosted Triple J's One Night Stand at the Sale Football Ground.

Media

Newspapers

Sale's local newspaper is the Gippsland Times. Two editions are released each week, one being the free home delivered Tuesday edition and the other on Friday.

Television

Commercial Networks Prime, WIN and Southern Cross Ten all broadcast into Sale from the Latrobe Valley transmitter at Mt Tassie with all stations being based in Traralgonmarker. All three channels have local commercials placed on their broadcasts and WIN TV also broadcasts a local news bulletin. Both national public broadcasters, ABC and SBS are broadcast into Sale as well. Digital services are also transmitted.

Radio

Traralgonmarker based Ace Radio commercial stations — TRFM and Gold 1242 both cover Sale. The Gold 1242 AM 1242kHz transmitter is located in Myrtlebank between Mafframarker and Sale. Most ABCmarker stations are rebroadcast locally as well as the local ABC Gippsland station that is based in Sale. Community Radio station Life FM is based in Sale.On the 30 May 2009 the ABCmarker's national network Triple J held their annual One Night Stand concert in Sale. 12,000 people attended the event at the Sale Football Ground.

Famous things about Sale

The swing bridge in Sale is the only one left in the world that can swing around 360o. The wetlands are also a World Heritage area.

People from Sale

The following notable people are from Sale:

Sport

Politics



Other



Port of Sale


See also



References




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