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Sephora is a chain of Cosmetics stores founded in Francemarker in 1969 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 21 countries. It carries over 250 brands of items that include makeup, skin car, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephora's own private label.


Sephora is a member of Paris-based Moët Hennessy.Louis Vuitton Group (LVMH). Sephora opened its first US store in New York in 1997. Its North American headquarters are located in San Franciscomarker, with marketing offices in New York Citymarker. Sephora is a division of Moet Hennessy Louis Vuitton. Sephora is known for their sampling program and for their life time return policy.

In 1999, Sephora launched its online shop available in nine countries.

Name and logo

Sephora is a combination of "sephos", which is Greek for "beauty" and the Greek form of Tzipporah צִפּוֹרָה, which means "bird" (female) in Hebrew, and was the name of the wife of Moses in the Book of Exodus. The Sephora logo is a vertically elongated flame against a black background.

Sephora Beauty Insider

The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points for frequent buyers. The program is available to all Sephora customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product. Beauty Insider members also receive sample-size gifts on their birthday.

Sephora's private label

The cosmetics store launched its private label featuring make-up, bath products, and other beauty tools. Packaging for the line features the company's elongated flame logo in standard black print.

Sephora inside JCPenney

In April 2006, Sephora joined JCPenney to sell cosmetics in its stores. The JCPenney version of Sephora will be a "store within a store" concept. The first five "Sephora inside JCPenney" stores opened in October 2006. These stores, which are smaller than the size of a normal Sephora store, carry a more limited selection than full-size Sephora stores.


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