Sir Cyril Arthur Pearson, 1st Baronet, GBE (24 February 1866 – 9 December 1921) was a British newspaper magnate and publisher, most noted for founding the Daily Express.

Family and Early life

Pearson was born in the village of Wookey, Somerset to Arthur Cyril and Phillippa Massingberd Maxwell (Lyte) Pearson and educated at the prestigious Winchester College in Hampshire. His father was Rector of Drayton Parslow in Buckinghamshire, England per the District 16, Drayton Parslow, Buckinghamshire, England 1881 Census. His first job was as a journalist working for the London-based publisher George Newnes. Within his first year he had impressed Newnes enough for him to make him his principal assistant.

In December 1887, Pearson married Isobel Sarah Bennett, the daughter of Canon Frederick Bennett, of Maddington, Wiltshire, with whom he had three daughters.In 1897, Pearson married, as his second wife, Ethel Fraser, daughter of William John Fraser. Ethel was the mother of Pearson's son and heir Neville Pearson.

Career

In 1890, after six years of working for Newnes, Pearson left to form his own publishing business and within three weeks had created the periodical journal Pearson's Weekly, the first issue of which sold a quarter of a million copies.

A philanthropist, in 1892 he established the charitable Fresh Air Fund, still in operation and now known as Pearson's Holiday Fund, to enable disadvantaged children to partake in outdoor activities.

In 1898, he purchased the Morning Herald, and in 1900 merged it into his new creation, the halfpenny Daily Express. The Express was a departure from the papers of its time and created an immediate impact by carrying news instead of only advertisements on its front page. He was also successful in establishing papers in provincial locations such as the Birmingham Daily Gazette. He came into direct competition with the Daily Mail and in the resulting commercial fight almost took control of The Times, being nominated as its manager, but the deal fell through.

In 1900 Pearson despatched the explorer and adventurer Hesketh Hesketh-Prichard to Patagonia to investigate dramatic reports of a giant hairy mammal inhabiting the forests, and conjectured to be a giant ground sloth, long since extinct. Hesketh-Prichard's reports from 5,000 miles away gripped readers of The Express, despite him finding no trace of the creature.

During this same period, Pearson was also active as a writer, and wrote a number of tourist guides to locations in Britain and Europe. Under the pseudonym of "Professor P R S Foli", he wrote Handwriting as an Index to Character in 1902, as well as works on fortune-telling and dream interpretation.

Pearson was a strong supporter of Joseph Chamberlain's tariff-reform movement, and organised the Tariff Reform League in 1903, becoming its first chairman.

In 1904 he purchased the struggling The Standard and its sister paper the Evening Standard for £700,000 from the Johnstone family. He merged the Evening Standard with his St James Gazette and changed the Conservative stance of both papers into a pro-Liberal one, but was unsuccessful in arresting the slide in sales and in 1910 sold them to the MP Sir Davison Dalziel and Sir Alexander Henderson.

Loss of eyesight and later life

Beginning to lose his sight due to glaucoma despite a 1908 operation, Pearson was progressively forced from 1910 onwards to relinquish his newspaper interests; the Daily Express eventually passed, in November 1916, under the control of the Canadian–British tycoon Sir Max Aitken, later Lord Beaverbrook.

Later completely blind, Pearson was made president of the National Institution for the Blind in 1914, raising its income from £8,000 to £360,000 in only eight years. In 1915, he founded St Dunstan's Home for soldiers blinded by gas attack or trauma during the First World War. Its goal, radical for the times, was to provide vocational training rather than charity for invalided servicemen, and thus to enable them to carry out independent and productive lives. Pearson's dedication to this work led to him receiving a Baronetcy on 12 July 1916, whereupon he took the title Pearson, 1st Baronet of St Dunstan's, London. He received the GBE in 1917.

Pearson was a close friend of the pioneer of the Scouting movement Baden-Powell, and supportive of his efforts in setting up the movement and publishing its magazine The Scout. When Pearson's scheme for publishing in Braille was faltering due to lack of funds, on 2 May 1914 Baden-Powell publicly requested that "all Scouts perform a 'good turn' for The Scout magazine publisher Mr C Arthur Pearson, in order to raise money for his scheme of publishing literature in Braille for the blind."

In 1919, Pearson wrote the book Victory over blindness: how it was won by the men of St. Dunstan's.

He founded the Greater London Fund for the Blind in 1921, funded by the establishment of its annual 'Geranium Day' appeal.

Death

Pearson died on 9 December 1921 when he drowned in his bath after knocking himself unconscious in a fall. He was buried in Hampstead Cemetery after a service to which the Cabinet, the British and Norwegian royal families, and many institutes for the blind all sent official representatives. Two of his pallbearers were blind. He was survived by his wife, son and three daughters.

In 1922 his biography, The Life of Sir Arthur Pearson, was written by Sidney Dark.

References

Further reading

External links

• St Dunstan's institute for blind servicemen
• Pearson's Holiday Fund