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Snapple is a brand of iced tea and juice drinks owned by The Dr Pepper Snapple Group and based in Plano, Texasmarker.

History

Snapple Flavors
was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Valley Stream, New Yorkmarker, on Long Islandmarker in 1972. The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice. "In 1980, the company introduced a line of all-natural juices with the Snapple name, which came from one of its first products, a carbonated apple juice that had a "snappy apple taste." They first started with pure fruit drinks, and would not manufacture their first tea, lemon tea, until 1987. Currently, there are four different types of Snapple: Tea (diet and regular), juice drinks, lemonade, and bottled water.

New Snapple
's brand slogan is "Made from the best stuff on Earth."

Snapple was known for a popular series of TV advertisements in the early 1990s featuring Wendy Kaufman (the "Snapple lady") answering letters from Snapple fans.

The Quaker Oats Company bought Snapple for $1.7 billion in 1994 and quit using Wendy. The company ran into problems and sold it to Triarc in 1997 for $300 million. Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000. It was spun off in May 2008 to its current owners.

Old Snapple Bottles and logo was used from 2000-2008


Starting in May 2009, Snapple was made with sugar, not high fructose corn syrup. However, in certain areas, the old Snapple is being sold in stores, although is becoming more and more rare.

Lawsuit

In 2009, a consumer lawsuit was brought against Snapple. The suit alleges that the manufacturer's marketing use of the words "all natural" is fraudulent because the drink is made with corn syrup. The complaint also raises the issue of Snapple drink names including fruits when the products do not contain those fruits.

Snapple and education

In October 2003, Snapple began its sponsorship of the New York Citymarker school system, as part of the deal to make Snapple New York's official beverage. The company promised an $8 million dollar per year profit for city schools if it was allowed to sell its drinks, including juice and bottled water, in school vending machines. Snapple was able to acquire the contract in part because New York City officials did not want to encourage the consumption of sodas, which have been linked to childhood obesity and are generally considered unhealthy. The Snapple juice drinks, specifically created to meet rules banning soda and other sugary snacks from city schools, are marketed under the "Snapple 100% Juiced!" label. The flavors available under this brand include Green Apple, Fruit Punch, Melon Berry, Grape, Orange Mango, and Strawberry Lime. Although the juice drinks are fortified with vitamins and minerals, they still contain more sugar (41 grams) than a 12-ounce container of Coca Cola (39 grams). Dr. Michael F. Jacobson, the executive director of the Center for Science in the Public Interest, called the drinks "little better than vitamin-fortified sugar water." In addition, the concentrates used in the drinks, apple, grape and pear, are the least expensive and nutritious. Dr. Toni Liquori, associate professor at the Columbia Teachers College, questioned the sale of bottled water in schools, saying "If anything, we should have cold water in our schools."

The deal also gave Snapple exclusive rights to sell its drinks in vending machines on all New York City properties starting in January 2004. Snapple paid the City $106 million for the rights and agreed to spend $60 million more to marketing and promotion over the length of the five-year contract .

"Real Facts"

Snapple is well-known for printing interesting numbered "facts" on the inside of their bottle caps. A list of these "Real Facts" is available on the company website.

Incorrect facts

Several of the facts on Snapple caps have been found to be outdated, incorrect or exaggerated. Discredited "Real Facts" include:
  • #1 "A goldfish's attention span is three seconds." This theory was tested by Discovery Channel's MythBusters. The experiment consisted of training several goldfish to complete a maze. They concluded that a goldfish's attention span and memory retention lasts well over 3 seconds.
  • #28 "Chewing gum while peeling onions will prevent you from crying." Tearing when cutting an onion are caused by a gas released that comes in contact with the eye, and is not thwarted by gum chewing.
  • #31 "The average human will eat an average of eight spiders while sleeping." This statistic was made up in 1993 as an example of the absurd things people will believe simply because they come across them on the internet, as uncovered by Snopes.
  • #36 "A duck's quack does not echo." Tested by Snopes and Mythbusters. Both tests concluded that a duck's quack does echo but is hard to distinguish.
  • #40 "It is possible to lead a cow up stairs but not down." This is not true. Cows can walk up and down stairs.
  • #69 "Caller ID is illegal in Californiamarker." There is no law against Caller ID in the state, though there were lengthy debates about legalizing it in the early 1990s.
  • #77 "No piece of paper can be folded in half more than 7 times." This myth was proven wrong by Britney Gallivan in 2002 when she managed 12 folds. In 2005, drawing on Gallivan's accomplishment, the Discovery Channel show MythBusters, folded a piece of paper 11 times. The piece of paper used in MythBusters was an oversized piece of paper and thinner than a standard 8.5"x11" piece of paper.
  • #89 "The average American walks 18,000 steps a day." There are many 10,000 steps a day health programs which consider 10,000 a stretch goal. Such programs state that a "sedentary person" only walks 1,000 to 3,000 steps a day.
  • #114 "The oldest known animal was a tortoise, which lived to be 152 years old" Currently the oldest living animal, a tortoise named Tu'i Malila, lived to be 188 years old.
  • #116 "The largest fish is the whale shark - it can be over 50 feet long and weigh 2 tons." Full-grown whale sharks do not weigh 2 tons (4,000 lbs or 1,820 kg), but are much heavier, weighing up to 16 tons (32,000 lbs or 14,550 kg).
  • #121 "The only bird that can swim and not fly is a penguin." The Cassowary and the Flightless Cormorant are other flightless birds that can swim.
  • #122 "A duck cannot walk without bobbing its head." According to several videos (see reference) that show ducks out on strolls, it is clear that a duck does not need to bob its head while it walks.
  • #136 "Strawberries are the only fruit whose seeds grow on the outside." False. Cashews are a fruit with external seeds.
  • #145 "Lake Superiormarker is the world's largest lake." The Caspian Seamarker is considered the largest lake; Lake Superior is the largest freshwater lake by surface area. The largest freshwater lake by volume is Lake Baikalmarker in Siberia.
  • #146 "Falls Church, Virginiamarker, is the smallest functional county at 2.0 square miles, although it is termed an 'independent city.'" (Kalawao County, Hawaiimarker is also smaller but is technically part of Oceania, and not either of the American continents)
  • #151 "The fastest served ball in tennis was clocked at 154 mph in 1963." The current record is 155 by Andy Roddick on September 27, 2004.
  • #162 "The temperature of the sun can reach up to 15 million degrees Fahrenheit." In fact, the core of the sun reaches 15 million degrees Celsius, about 27 million degrees Fahrenheit.
  • #163 "The first penny had the motto 'Mind your own business.'" This is false. The Fugio Cent had the motto, "Mind your business."
  • #171 "The most sensitive parts of the body are the mouth and fingertips". The eyeballs have more nerve endings than either of these.
  • #180 "The first VCR was made in 1956 and was the size of a piano." The first VTR (Video Tape Recorder) was made in 1956. VCRs (video cassette recorders) came along in the 1970s.
  • #266 "Manhattan is the only borough in New York City that does not have a Main Street." Roosevelt Islandmarker is part of the borough of Manhattan, and its only significant street is named Main Street.
  • #327 "Chewing gum was invented in New York City in 1870 by Thomas Adams." The Mayans chewed chicle, which is the sap from the sapodilla tree, and the ancient Greeks chewed mastiche, a chewing gum made from the resin of the mastic tree. Early American settlers also made a chewing gum from spruce sap and beeswax.
  • #334 "Thomas Edison coined the word 'hello' and introduced it as a way to answer the phone." The word "hello" was used in print in Roughing It by Mark Twain in 1872, while the telephone was invented in 1876.
  • #362 "'Arachibutlphobia' is the fear of peanut butter sticking to the roof of your mouth." The correct spelling is 'arachibutyrophobia'.
  • #383 "Mount Katahdinmarker in Maine is the first place in the U.S. to get sunlight each morning." According to the National Park Service, Cadillac Mountainmarker is the first place in Maine to see the sunrise during the winter, while Mars Hill, Mainemarker is the first in the summer. The difference between sunrises on Cadillac Mountain, Mars Hill, and in Lubec, Mainemarker -- the easternmost town in the United Statesmarker -- is generally less than half a second.
  • #399 "Manhattan was the first capital of the United States." False. Philadelphia was the first capital of the United States, as said in fact #662 saying that "Philadelphia was the first capital of the United States."
  • #726 "A polar bear cannot be seen by an infrared camera, due to its transparent fur." Polar Bear International uses infrared cameras for polar bear research, particularly to track female bears who are in dens with cubs.
  • #794 "Mount Whitney, the highest mountain in the continental United States, and Zabriskien [sic] Point, the lowest point in the United States, are less than eighty miles apart." It is true that Mount Whitney is the highest mountain in the Continental United States, but Badwater in Death Valley, not Zabriskie Point in Death Valley, is the lowest point in the United States.
  • #889 "The original Cinderella was Egyptian and wore fur slippers." It is true that Rhodopis is considered the oldest telling of the Cinderella story, but her slippers are consistently described as rose-gold. Some claim that Charles Perrault's classic French telling featured fur slippers, and that vair (fur) was mistranslated as verre (glass,) but this is believed to be an urban legend.
  • #904 "If done perfectly, any Rubik's Cube combination can be solved in 17 turns." There is a known configuration whose optimal solution is 20 turns. It has been proved that any combination can be solved in at most 21 turns.
  • #907 "Dueling is legal in Paraguay as long as both parties are registered blood donors." Killing people in any way or by any reason is illegal by law in Paraguay. Not even abortion is legal there.
  • # 921 " if you had 1 billion dollars and spent 1 thousand dollars a day, it would take you 2,749 years to spend it all" It would actually take 2737 years and 311 days (including leap years) or 2739 years and 265 days without including leap years.


Rumors and myths

Like many popular brands, Snapple has had urban myths and false rumors occasionally plague its brand. In 1992, rumors began to spread that Snapple was a supporter of the Ku Klux Klan and Operation Rescue. The reasoning for this was the portrayal of a ship from the Boston Tea Partymarker, which was mistakenly believed to be a slave ship. The ensuing bad publicity caused the company to redesign their iced tea labels. The new design featured a smiling sun and, depending on the flavor, a lemon wedge/peach slice/several raspberries and a lemon tree/peach tree/raspberry bush. In early 2009 the label design would receive another makeover, this time with a somewhat more simplified design.

Snapple also fell victim to the old rumor that the small "K" was either a representation of the Klan, or of an imagined "Jewish Tax" (augmented by the fact that all three founders were Jewish). The "K" on the products actually meant that they were certified kosher.

Snapple initially tried to quell these rumors quietly, but ultimately had to launch a media campaign to squash them, pointing out it would be bad for business to support controversial issues in such a way as the rumors implied. Through a media campaign with the NAACP, Snapple successfully fought back these rumors, although occasionally they are still brought up as fact.

Popular culture

The NBC sitcom Seinfeld featured Snapple several times during the 9 season run of the show. Perhaps the most famous example is in the Season 4 Episode 'The Visa'. The storyline of the episode revolves around the deportation of the character Babu Bhatt, played by Brian George. When Babu is unfortunately deported, his cousin arrives at Jerry Seinfeld's apartment. Elaine Benes offers him a Snapple, to which he replies 'No, too fruity'. This was a directorial comment on the criticism which Seinfeld received for product placement.

NBC's 30 Rock included Snapple in an episode dedicated to product placement, where television writer Liz Lemon argued against including GE’s products in the show.
I Only Date Guys Who Drink Snapple


Liz: “We’re not compromising the integrity of the show to sell…”

Pete: “Wow, this is diet Snapple?”

Liz: “I know, it tastes just like regular Snapple, doesn’t it?”

Frank: “You should try plumagranite, it’s amazing.”

Cerie: “I only date guys who drink Snapple.”

Jack: “Look, we all love Snapple. Lord knows I do.”

The show even featured someone dressed in a Snapple suit asking where HR was located.

In the webcomic XKCD the 18th comic was a play on the word snapple, referring to Sn as in tin.

Snapple Theater Center

In 2007, Snapple opened the Snapple Theater Center on 50th street and Broadwaymarker in the heart of New York Citymarker's theater district. It has two theaters, one of which is a traditional theater, the other a thrust stage which can house plays. The center also includes a 40x50 ft rehearsal space which is available for rent. The theaters are considered Off-Broadway because of their low seating capacities.

Discontinued brands

Whipper Snapple

Snapple Sodas

Discontinued flavors

Iced Tea-Orange Ice Tea, Cactus Ice Tea

Elements-Earth

Soda-Cherry Lime Ricky,

Juice-Bali Breeze, Apple Pie (seasonal),

References

External links




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