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Organización Soriana is a grocery and department store retail chain corporation headquartered in Monterreymarker, Nuevo Leónmarker, Mexicomarker. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores, since 1987 under the symbol: "Soriana".

Founded in 1968 by Mexican entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreónmarker, Coahuilamarker. The company currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana, Soriana and Super City . Super City is the company's convenience store division brand. It operates supermarkets and department stores for consumer and wholesale markets.

Soriana competes primarily with H-E-B, Comercial Mexicana, Chedraui, S-Mart and Walmex. Soriana emphasizes the fact that they are Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Martmarker, Bodega Aurrer√°, Superama, Chedraui, and/or H-E-B posted around the store with certain items highlighted, pointing out the fact that these items are cheaper at Soriana, a common practice in retail stores environments.

As of December 2006 it had 204 stores in 85 cities and 29 states in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.

As of December 6, 2007 Organizacion Soriana acquires Supermercados Gigante for US$1.35 billion. In 2008, Soriana will replace the existing Gigante stores including its seven stores in U.S. (U.S. stores were sold in May to Chedraui)

Promotions in Soriana

Soriana promotes it's "Tarjeta del Aprecio" (Appreciation Card), if you purchase items you earn points for free merchandise, and in store credits for 20% off in general merchandise.

Sponsor

Soriana is currently the shirt sponsor for the Primera División de México (Mexican First League Division). The team it sponsors is soccer club Santos Laguna.

Slogans and tradenames

Soriana Slogan
  • Todos los Caminos Conducen a Soriana All ways lead to Soriana (Early-70s)
  • Donde Todos los D√≠as son Buenos D√≠as Where all Days are Good Days (Late-70s)
  • Lo Mejor al Mejor Precio The best at the best prices (Early-90s)
  • En Suma Pagas Menos Pay less for the total (Mid-90s)
  • Nuestros Precios Hablan Our prices speak (Late-90s)
  • Apre¬Ęio Por Ti or A pre¬Ęio Por Ti Price for you double word play that really meant to be "esteem for you" (2000)
  • Mejores Ofertas a Precios M√°s Bajos Better offers at lower prices (2001)
  • El Precio M√°s Bajo Garantizado The lowest price guaranteed (2002)
  • El Mayor Ahorro The major savings (2007)
  • Porque nos importas t√ļ Because we care for you (2008)


Evolution

Store openings by state:

Gallery Photo

Image:Imagen 522.jpg|Soriana Triana (115) - TorreonImage:Sorianalasrosas.JPG|Soriana Las Rosas (49) - Gomez PalacioImage:Imagen_676.jpg|Soriana Constitución (43) - TorreonImage:Piedras Negras, México (75).jpg|Soriana Piedras Negras (21) - Piedras NegrasImage:Soriana San Jose del Cabo.jpg|Soriana San Jose del Cabo (146) - San Jose del CaboImage:Alex 002.jpg|Soriana Centenario (190) - Gomez PalacioImage:Sorianacolon.jpg|Soriana Colón (33) - TorreonImage:Soriana Reforma Plaza.jpg|Soriana Reforma (19) - Nuevo LaredoImage:SORIANA_SANTA_ROSA.JPG|Soriana Santa Rosa (129) - MazatlanImage:Soriana_Echegaray.JPG|Soriana Echegaray (260) - NaucalpanImage:SorianaHamburgo.JPG|Soriana Hamburgo (93) - Gomez PalacioImage:Soriana Centro Gómez.jpg|Soriana Gómez Palacio (37) - Gomez PalacioImage:Sorianafundadores.JPG|Soriana Fundadores (41) - Torreon


References



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