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Sprite is a transparent, lemon-lime flavored, caffeine free soft drink, produced by the Coca-Cola Company. It was introduced in the United Statesmarker in 1961. This was Coke's response to the popularity of 7 Up, which had begun as "Lithiated Lemon" in 1929. It comes in a primarily silver, green, and blue can or a green translucent bottle with a primarily green and blue label. In 1978 Sprite became the market leader position in the lemon soda category. Sprite is very popular in Canada as well, the annual sales rate of sprite in Canada is 15 million per year.

Sprite became popular in marketing in the 1960s through 1970s when they started making advertisements for the soda pop which was soon referenced in songs. Sprite also became popular through the late 1970s through early 1980s. When they made slogan ads for the pop. In the late 1980s Sprite became popular through the teenage group.

During the 1990s the soda starting to be featuring in TV and Radio Ads. In 2000 Sprite commissioned Temper to design a can which saw the design on 300 million cans across Europe. During 2007 the company changed its logo, then again in 2009.

History

Sprite was introduced to the United Statesmarker in 1961 to compete against 7 Up. Early magazine advertisements promoted it as a somewhat sophisticated, tart and not-too-sweet drink mixer, to be used (similar to tonic water or ginger ale) with alcoholic beverages such as Whiskey and Vodka. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers that distributed 7 Up to replace the soda with the Coca-Cola product. In a large part due to the strength of the Coca-Cola system of bottlers, Sprite finally became the leader position in the lemon soda category in 1978.

Marketing

Sprite's slogans in the 1960s and 1970s ranged from "Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!" these were all advertised to make people wonder about the taste of sprite.

A melon ball is referenced in the Freezepop song "secret Bonus Song" that appears at the end of their "Fashion Impression Function" EP. The song is otherwise known as "Sprite" or "Melonball Bounce" and was originally composed by Raymond Scott for a Sprite radio commercial around 1963, that references the "ice-tart taste" of Sprite.

Sprite started its most memorable campaign in the late 1970s/early 1980s with the phrase "Great Lymon Taste makes it Sprite" (using the portmanteau word "lymon," combining the words "lemon" and "lime," to describe the flavor of the drink) which remained on the logo for many years. However, this was never the actual Sprite slogan and was advertised by Jim Varney as Ernest P. Worrell.



By the 1980s Sprite began to have a big following among teenagers, so in 1987 marketing ads for the product were changed to cater to that demographic. "I Like the Sprite in You" was their first long running slogan. Many versions of the jingle were made during that time to fit various genres. The slogan was used until 1994.

In 1994, Sprite created a newer logo that stood out from their previous logos. The main coloring of the product's new logo was blue blending into green with silver "splashes," and subtle small white bubbles were on the background of the logo. The word "Sprite" had a blue backdrop shadow on the logo, and the words "Great Lymon Taste!" were removed from the logo. This was the official U.S. logo until 2007.During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget yourself 'cause first things first, grab a cold, cold can, and Obey your thirst."

Toward the late 1990s, most of Sprite's advertisements featured amateur and famous basketball players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey your thirst."

In 1998, one infamous commercial poked fun at products with cartoon mascots. In the commercial, a mother serves up two glasses of a fictitious product called "Sun Fizz" for her kids. The kids are thrilled, saying that it's their favorite. Then the product's mascot, a sun character with blue eyes, a red bow tie, and a high-pitched Mickey Mouse-like voice, pops out saying that "there's a delicious ray of sunshine in every drop."
Sprite cans from 1993, 2008, and 2009.
The mother and her kids scream in horror and run while the sun character chases them around the house asking why they're running from him. After the mom trips and tells her kids to keep running, the viewer is left to wonder what will happen to her. Finally, the commercial's message is given: "Trust your gut, not some cartoon character."

In the 1990s, one of Sprite's longest-running ad campaigns was "[[Grant Hill (basketball)|GrantHill]] Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.

Also in the 1990s, Sprite launched the short-lived but memorable "Jooky" ad campaign. The 30-second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is nothing. Thirst is everything. Obey your thirst."

In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe.
In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks.

In 2007, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, began to make its debut on Sprite bottles and cans. The slogan was changed from its long running "Obey Your Thirst" to just "Obey." The advertisement themes received their first major change for this decade as well.

Sprite's ads at the time featured several fast subliminal scenes and messages that can be pointed out when played back in slow motion. As with most modern commercials, many of these videos can be seen online. The "Sublymonal" campaign was also used as part of the alternate reality game The Lost Experience. This also resurrected the "lymon" word.

Sprite redesigned their label in 2009, removing the aforementioned "S" logo after just two years. The new design, which features yet another new revision of the main Sprite logo, bears much resemblance to the 1994 revamp.

In the UK, it is recognized by its slogan "Get the Right Sprite," based on ads containing an alternate sprite, a green sickly goblin that causes irritation and trouble to those who acquire it accidentally.

Brand portfolio

Name Launched Discontinued Notes Picture
Sprite Zero 1974 This sugar-free version was originally produced in the United Statesmarker as "Sugar Free Sprite" in 1974, then was renamed to "Diet Sprite" in 1983. In other countries, it was known as "Sprite Light." In September 2004, it was rebranded as "Diet Sprite Zero." Since then, it has become "Sprite Zero (Sprite Z)" in Argentinamarker, Australia, Boliviamarker, Brazilmarker, Chilemarker, mainland China, Europe, Paraguaymarker, Perumarker, Uruguaymarker, and New Zealandmarker. "Diet" was dropped from the product's name, to become simply "Sprite Zero," when new logos debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola Company was first used on Diet Sprite Zero before being used on the flagship Zero product, Coca-Cola Zero.
Sprite Ice 2002 A mint-flavored Sprite that made its debut in Korea in 2002 as "Sprite Blue," "Sprite Ice" in Canada, and '"Sprite Ice Cube" in Belgium in 2003. "Sprite Ice Blue" was introduced in Italy and mainland China in 2004, and in Chile in the summer of 2005. There is also "Sprite Lemon Lime Mint."
Sprite Super Lemon 2003 Introduced in Hong Kong in 2003
Sprite on Fire 2003 A ginger-flavored variation marketed as having a burning sensation. It was introduced in Hong Kongmarker in 2003. This flavor also debuted in mainland China in 2004. Available in some areas as "Sprite Finger Lemon."
Sprite Remix 2003 Fruit-flavored variations first introduced in the United States in 2003. A different flavor was available in 2004, and finally 2005. Its production has been around 11.6 billion bottles per year.
Sprite Duo 2007 A variation of Sprite with lemon juice and less carbonation and sugar that is available in Spain in cans and PET bottles. It was introduced in spring 2007 and phased out in early 2009.
Sprite Dry Lemon Unknown Available in Canada.
Sprite 3G Unknown An Energy drink produced to rival Red Bull. It contains Glucose, caffeine from Green coffee beans and Guarana. It has been advertised as the "new addition to the Sprite family," a Sprite baby. Glassworks (the company that does the ads for the Sprite drink) had developed the next generation of the trademark Sprite goblin and the phrase, "It keeps you sharp." Sprite 3G has since been discontinued in the UK.
Sprite Recharge Unknown An energy drink.
Chinotto Unknown Marketed as lemon-lime soda in some countries in South America as a replacement for Sprite (Sprite uses the name "Chinotto" in countries such as Venezuela). Its taste is very similar to Sprite.
Sprite Super Chilled Unknown An anticipated product that uses technology that will create ice inside the bottle once opened.
Sprite Green 2008 Announced December 17, 2008, Sprite Green will be sweetened with Truvia (a natural zero-calorie sweetener made from Stevia)


See also



References

  1. Sprite- "Sun Fizz" commercial
  2. Sprite And Its Meaning
  3. AdvertisementAve.com - A Better Basketball Player?
  4. YouTube - Jooky advertisement
  5. YouTube - Jooky Junk
  6. USATODAY.com - Coke creates hip-hop figure to inject Sprite with attitude
  7. http://www.thelostexperience.com/2006/05/10/
  8. Coca-Cola EspaƱa
  9. http://www.marketingweek.co.uk/item/57328/pg_dtl_art_news/pg_hdr_art/pg_ftr_art
  10. Marketing News: Coke plots 'Sprite with ice' with help of new technology - Marketing Week
  11. BevNET: Coca-Cola North America Announces 2008 Launch of Sprite Green


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