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Stone Island is an Italian Designer brand from Sportswear Company (SPW) based in Bologna. The label was set up by Italianmarker designer Massimo Osti in 1982 as a secondary line or diffusion collection of his main C.P Company label. Massimo Osti also owned a designer brand before this, and this was called "left hand". Osti named the brand after the name of his boat. The brand was remarkable for specialising in surface treatment of fabrics and dyeing techniques.

A feature of a Stone Island garment is the compass patch that buttons onto the upper sleeve of the left arm. Originally the patches were green edged, badges from around the year 2000 onwards became black edged. Also, there are the rarer 'white badges' which were originally made on certain jackets for the millennium. The white badge is still available on limited edition jackets.

The make has been popular amongst football fan 'casuals' in the United Kingdommarker and to a lesser extent the Republic of Irelandmarker and Hollandmarker. The brand can also be seen in many football hooliganism based films, such as Green Street Hooligans and The Football Factory.

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