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Sub (former TVTV! and Subtv) is a popular Finnish TV channel owned by Bonnier. The previous owner Alma Media sold Sub and its sister channels (MTV3, MTV3+, Urheilukanava, Radio Nova and Sävelradio) to Swedishmarker Bonnier and Proventus in 2005.

Programs and audience

Sub is an entertainment channel directed at teens and young adults. There is no news aired on the channel. Programs are mostly imported and of U.S.marker origin. Sub also shows reruns of popular and cult TV shows.

Some current programs



Subteksti is Sub's teletext service. It contains music news, TV schedules and interactive services like chats and mobile phone games and services.


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