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TCBY (The Country's Best Yogurt) is an international franchise chain of frozen yogurt stores based in the United Statesmarker.

In 1981, the first TCBY store was opened in Little Rock, Arkansasmarker, USAmarker by Frank D. Hickingbotham. TCBY began franchising the next year, and by 1984 there were over 100 stores. As the company grew, the name was applied for a time to the tallest building in Arkansas, known until 2004 as the TCBY Tower, in downtown Little Rock. It is now known as Metropolitan Tower.

Initially, the company's name was "This Can't Be Yogurt", but a lawsuit from a competitor named "I Can't Believe It's Yogurt!" forced TCBY to create a new backronym for its initials.

In 2000, TCBY was acquired by Mrs. Fields Famous Brands, and the corporate headquarters relocated to Cottonwood Heightsmarker, Utahmarker.

At many TCBY locations, waffle cones are sold for $1.50 or $1.00 on Wednesdays. Toppings cost extra. It is referred to as "Waffle Cone Wednesday." Also, each year, TCBY offers mothers across the nation a free frozen yogurt on Mother's Day.

TCBY has many flavors of frozen yogurt. All stores have soft serve and hand scooped yogurt. The soft serve yogurts consist of Golden Vanilla, Chocolate, and White Chocolate Mousse that are to be served daily, and then a variety of other flavors. Most stores have at least three soft serve yogurt machines allowing them to serve at least one no sugar added soft serve yogurt flavor. The No Sugar Added yogurt is made with splenda instead of regular sugar. TCBY offers many regular and sugar free toppings. One of the most popular toppings is wet walnuts, which consists of walnuts in hot maple syrup. TCBY also serves drinks such as Berriyo yogurt smoothies and Frappe Chillers.

Aside from the US and Canada, there are TCBY locations in Central and South America, the Middle East and Eastern Asia.

Hillary Clinton served on the company's board before her husband's election as President.

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