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Tareyton is a brand of cigarettes originally manufactured by the American Tobacco Companymarker. It began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes [whose famous slogan was, "There's something about them you'll like"]. As filters gained in popularity in the late 1950s, Tareyton was created in 1954 as the filtered version of Herbert Tareyton, minus the cork tip. Herbert Tareyton never ceased production, and can be found on the internet and specialty tobacco stores, but is no longer sufficiently popular to be stocked in many stores. The brand is now manufactured by R.J. Reynolds Tobacco Company.

Tareyton's filter features a unique two-part design of fiber and activated charcoal.

"Rather fight than switch!"

Tareyton was perhaps better known for its advertisements than its popularity. In the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular, slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product.


  1. Gallery of Herbert Tareyton and filtered Tareyton marketing campaigns.

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