Tastykake is the brandname
for a line of snack foods manufactured by
the Tasty Baking Company ( ), headquartered in the
Navy Yard Corporate Center in Philadelphia, Pennsylvania.
Established in 1914 by Philip J. Baur
and Herbert T. Morris
and originally selling its product
only in the Philadelphia metropolitan area, the company now
distributes its products in several states on the East Coast and
has been gradually expanding across the United States.
The snack sized, prepackaged desserts are diverse in type and
taste. Some of the varieties include:
- Krimpets - shaped sponge cake with icing and/or filling.
- Kandy Kakes - chocolate enrobed cakes with filling
- Junior - small 2-layer cake with filling and/or icing.
- Cookie Bars - long dense cake that tastes like a cookie.
- Kreamies - long 2 layer cake with cream filling
- Doublicious - variations of their standard products with extra
icing or filling.
- Better For You Category - low fat or calorie items
- Seasonal items
- 1917 - Chocolate Juniors
- 1927 - Butterscotch Krimpets
- 1930s - Tasty Pies, Apple first, Peach, Lemon, Blueberry
- 1930s - Tandy Takes (later renamed Kandy Kakes), Peanut Butter
- 1985 - Donuts
Baking owns and operates its major production facility in the
neighborhood of Philadelphia, between Allegheny
Station and East Falls Station along the R6 Regional
Rail. A second, smaller facility is located in
Pennsylvania in Chester County.
The Oxford plant currently makes honeybuns
and many of the mini donuts and donut holes under the Tastykake
brand name as well as several private-label items.
2007, Tasty Baking Company announced a decision to move its
headquarter offices and main bakery to the Philadelphia
Navy Yard in South
The new bakery will be located on S. 26th
Street. The headquarter offices will be located on Crescent Drive.
The move is scheduled to be completed by the end of 2010.
In popular culture
Tastykake has been a long time sponsor of the Philadelphia Phillies
Fame announcer Harry Kalas
(2002 Ford C. Frick Award
winner) often announced that
a box of fresh Tastykakes had been delivered to the booth during an
Tastykake is also a sponsor of the Philadelphia Flyers
Stanley Cup years of the mid-1970s, the
goal call of the late Hall of Fame announcer Gene Hart was,
"He shoots, he scores - for a case of Tastykakes!"
A case of
Tastykakes (18 to 24 Family Packs per case, depending on the
product) was awarded to each Flyers player who scored a goal. In
the early 2000s, a case of Tastykakes was awarded to the first
Flyers player to score a goal in each game. , a case of Tastykakes
is once again awarded to each Flyer who scores a goal, and it is
donated to the favorite charity of that particular player.
Janet Evanovich features Tastykakes
in her Stephanie Plum mystery novels,
which are set in Trenton, New
Bastille Day, a woman dressed as
Marie Antoinette throws
approximately 2,000 Tastykakes from a tower of the Eastern State
Penitentiary to the audience below, while shouting, "Let them
Tastykake's commercial jingle, which has been used for decades, is,
"Nobody bakes a cake as tasty as a Tastykake".
Tastykake owns the naming rights of local sports talk radio station
broadcasting studio dubbed "The
Tastykake Studio" and provides staff with free treats in exchange
for product promotion and has been a running gag with hosts.
- " Customer Service." Tasty Baking Company.
Retrieved on August 24, 2009.
- ESP :: Eastern State Penitentiary Website
- Tastykake Press Release, 2007-07-16, TASTYKAKE AND SPORTSRADIO 610 WIP ANNOUNCE NEW
MARKETING PARTNERSHIP IN DELAWARE VALLEY.