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Tectoy (known as Tec Toy before late 2007) is a Brazilianmarker videogame and electronics company. They are best known for publishing and distributing Sega's consoles and video games in that country. The company stock is also traded at Bovespa. The company is headquartered in São Paulomarker.

Video games

The main video game consoles released by Tectoy in Brazil are:

Tectoy also made various Master System and Mega Drive derivatives targeting the low-income market. Those consoles don't have the cartridge slots, and games are recorded directly on internal memory. The most recent notable of those ones is the Mega Drive Portable.


Tectoy's original logo
Tectoy was founded in 1987, with the purpose of making electronic toys, a niche that other Brazilian toy manufacturers had failed to notice. They quickly struck a deal to become the exclusive representative of Japanesemarker video game giant Sega Enterprises Ltd.. Consequently, their first product was the Zillion infrared toy gun. In the coming years they would release all of Sega's game machines, from the Master System to the Dreamcast. Their success in the gaming field was so notable that toys became a minor part of their business.

With Tectoy, Sega had a huge advantage over rival Nintendo in the Brazilian market; although there were countless Nintendo Entertainment System clones there, Nintendo had no official representatives until 1993. This way, the Master System was a massive success there, and Tectoy even made some game versions not released anywhere else. During the 1990s, Tectoy had 80% of the official Brazilian market.

Tectoy translated several games to Portuguese, such as the first three Phantasy Star games (but not IV, which only had a fan-made translation in 2004 [245658]), Shining in the Darkness and Riven (which also had its voices dubbed).

They also modified some games to replace characters with local licenses; that way, Teddy Boy became Geraldinho, certain Wonder Boy titles became Monica's Gang games and Ghost House somehow starred El Chapulín Colorado ("Chapolim Colorado").

More interestingly, they have made unique ports and even developed original games. Some of these are: Street Fighter II for the Master System, Duke Nukem 3D for the Mega Drive/Genesis and an original Woody Woodpecker game for the Mega Drive and Master System. More recently they released two Mega Drive titles based on Show do Milhão — a TV game show hosted by Silvio Santos in the same vein of Who Wants to Be a Millionaire?.

Tectoy's second logo
Even before the Dreamcast was discontinued and Sega withdrew from the console hardware business, Tectoy realized that their long-time partner was failing, and decided to diversify. They now also sell karaoke devices, DVD players and MP3 players. They also manage the Brazilian servers for Ragnarok Online. Also, their Tectoy Mobile division, founded in 2005, is the Brazilian publisher of cell phone games by companies such as Sega Mobile, In-Fusio and Bandai.

However, they still make older Sega consoles, especially variants of the Master System and the Mega Drive/Genesis with dozens of built-in games.

Besides the video games, Tectoy's most successful toy was Pense Bem ("Think well" in Portuguese): using books (themed history, geography, mathematics, etc.) with questions, the kids clicked the buttons with alternatives in a machine. The toy responded if it was right or wrong. Some Pense Bem books included famous characters like Monica's Gang, Sonic the Hedgehog, Dinosaurs and Donald Duck.Beside the books, Pense Bem had 10 built-in programs. Pense Bem-themed games are included in the new Super Mega Drive 3 [245659] and Master System 3 Collection.


  1. " TERMOS DE USO." Tectoy. Retrieved on October 5, 2009.

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