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Telstra or Telstra Corporation Ltd (often abbreviated as Telstra Corp), ( , ) is an Australian telecommunications and media company, formerly owned by the Australian government. Telstra is the largest provider of both local and long distance telephone services, mobile services, dialup, wireless, DSL and cable internet access in Australia. Telstra is based in Melbournemarker, Victoriamarker, Australia.

Formerly Telecom Australia, the company was renamed in 1993 under the Telstra brand. It was privatised in stages between 1997 and 2006. Telstra's headquarters are located at the Telstra Corporate Centremarker in Melbournemarker, Australia.


A picket showing the Telecom Australia logo.

Australian telecommunications services were originally controlled by the Postmaster-General's Department (PMG). On 1 July 1975, separate commissions were established by statute to replace the PMG. Responsibility for postal services was transferred to the Australian Postal Commission (Australia Post). The Australian Telecommunications Commission (ATC), trading as Telecom Australia, ran domestic telecommunication services.

In 1989 the ATC was reconstituted as the Australian Telecommunications Corporation.

In 1992 the Overseas Telecommunications Commission, a separate government body established in 1946, was merged with the Australian Telecommunications Corporation into the short-lived Australian and Overseas Telecommunications Corporation (AOTC) which continued trading under the established identities of Telecom and OTC. The AOTC was renamed to Telstra Corporation Limited in 1993. The corporation then traded under the "Telstra" brand internationally and "Telecom Australia" domestically until uniform branding of "Telstra" was introduced throughout the entire organisation in 1995.

Telstra has faced competition since the early 1990s from Optus (Australia's 2nd largest communication company) and a host of other smaller providers. It retains ownership of the fixed-line telephone network, as well as one of two competing pay-TV and data cable networks. Other companies offering fixed-line services must therefore deal with Telstra except Optus, Transact and a few others who have installed their own infrastructure.

On 15 December 2008, it was announced that Telstra's bid for the National Broadband Network had been rejected by the Australian Government. This resulted in Telstra's share price nose-diving from $4.12 to $3.36 during trading on the ASX on the 16 December 2008.


From 1998, Telstra used the slogan "Making life easier", however this slogan was dropped in 2000. The original Telstra logo introduced in 1993 symbolized a telephone receiver beneath the leg of the "T", however, coinciding with the launch of the Next G Network in late 2006, Telstra began to replace this with a modified logo where leg of the T is no longer implied. Initially this logo was rendered in a 3D "bubbly" effect and used brighter colours than the 2D variant, however Telstra's branding team dropped this 3D effect in early 2007, reverting to the original corporate colours. More recently, Telstra have chosen to use simply the "T" from the logo in advertising and promotional material.


Telstra was privatized in three different stages, informally known as T1, T2 and T3 in 1997, 1999 and 2006 In T1, the government sold one third of its shares in Telstra for $14 billion AUD In 1999, a further 16% of Telstra shares were sold to the public, leaving the Australian government with 51% ownership. In 2006, T3 was announced by the government and was the largest of the three public releases, reducing the Government's ownership of Telstra to 17%. The 17% remainder of Telstra was placed in Australia's Future Fund, which will provide superannuation and pensions for Australia's public servants. In 2009 the Future Fund sold off another $2.4B worth of shares reducing the government's stake in Telstra to 10.9%.

Proposed structural separation

On 15 September 2009, the Australian Government announced plans to structurally separate Telstra into two separate entities; a retail and wholesale arm. Senator Stephen Conroy, Minister for Broadband and Communications, has stated to Telstra that the company can either "break itself up or (the government) will do it for them".


Fixed Lines

Telstra is Australia's dominant and largest provider of Fixed Line services. These include home phone, business and other PSTN products. Due to Telstra owning the majority if not all of Australia's copper network, this has allowed them to become the dominant provider of these services.

Telstra outsources a significant portion of network installation and maintenance to private contractors and joint ventures, such as ABB Communications and STCJV (Siemens Thiess Communications Joint Venture)

Telstra also owns and maintains the majority of Australia's public telephones. In 2006, Telstra announced it would remove many of the phones citing unprofitability due to vandalism and the increasing take-up and use of mobile telephones.

Telstra Mobile

Telstra Mobile is Australia's largest mobile telephone service providers, in terms of both subscriptions and coverage. Telstra operates Australia's largest GSM and 3G UMTS (branded as Next G) mobile telephony networks in Australia, as well as holding a 50% stake in the 3GIS Ltd 2100 MHz UMTS network infrastructure, shared with Hutchison (Three) . As of September 2007, Telstra had an estimated 9.3M mobile subscribers . Telstra Mobile services are available in post-paid and prepaid payment types, known as Telstra Pre-Paid (formerly communic8 Pre-Paid).

Telstra's GSM network was the first digital mobile network in Australia. It was launched in April 1993 on the 900 MHz band as "Telstra MobileNet Digital". The GSM network has carried the majority of Telstra's mobile subscribers for the last 10 years and has seen numerous upgrades . 1800 MHz capacity channels were added to the network in the late 1990s as well as GPRS packet data transmission capabilities. As part of the UMTS Next G deployment, the GSM network was also upgraded to a full EDGE data transmission capability in 2006 providing data transmission capabilities greater than 40kbit/s on its GSM network.

In 1981, Telstra (then Telecom Australia) was the first company to provide mobile telephony services in Australia The first automated mobile service operated in the major capital cities on 500 MHz using the '007' dialing prefix. This network only provided "car phone" capabilities to subscribers as portable handheld terminals were not practical at that time. The first cellular system in Australia offering portable handheld phones was launched by Telstra in 1987 using the AMPS analogue standard on the 800 MHz band. This network at its peak had over 1 million subscribers, but was mandated by the government to be closed down by the year 2000, partially due to privacy concerns which resulted from the AMPS technology, but also because of arrangements undertaken to secure sufficient interest in the GSM network licenses offered in 1992 to competitors. A license condition placed on Telstra to maintain an equivalent coverage footprint at the time resulted in Telstra deciding to deploy an IS-95 CDMA based network in its place.


Telstra provides internet subscription and various internet services (such as IP networking, email, servers and network hosting) through its range of subsidiaries.
  • Telstra Internet Direct provides internet subscription, services (including IP networking and email) to businesses, government and enterprise. Telstra Internet Direct is mainly focused on business customers and does not sell its products to residential customers unless they have an ABN (Australian Business Number)
  • Telstra BigPond provides internet subscription (Cable, ADSL, Wireless and Dialup) for residential customers as well as small business. BigPond is Australia's largest internet service provider with over two million subscribers.
  • Telstra Wholesale resells or leases telecommunications products (including dial-in ports, exchange space, and ADSL DSLAM ports) to other companies for the purpose of resale at a fee.

Telstra Internet

Telstra Internet is the national internet backbone for Telstra , within Australia. Telstra sells direct (business-grade) connections to the backbone under the Telstra Internet Direct name, and consumer Dialup, ADSL, Cable Modem and Satellite connections under the BigPond brand name.

Telstra acquired the national backbone of AARNet in 1995 and renamed it to Telstra Internet. Telstra Internet buys long-haul capacity and international transit from REACH Global Services.


Telstra Wholesale provides products such as Data, Mobile, Voice, and other Facilities (including Colocation and Duct Access) to other companies and organisations for re-sale.. Telstra Wholesale also provides operational support for its customers, and facilities for international customers such as International Data Transport and IP Transport.

Due to Telstra's position as Australia's incumbent telecommunications provider, Telstra Wholesale is the incumbent and dominant wholesaler of ADSL services to other Internet Service Providers. Telstra installed the first DSLAM in exchanges prior to 2000, and began wholesaling access in late 2000. Telstra Wholesale has a comprehensive network of ADSL DSLAMs (the largest in Australia) and allows competitors access to each Telstra DSLAM at ADSL1 speeds.


Telstra owns and operates the largest cable internet network in Australia. Telstra Cable operates in selected cities of Australia (Sydneymarker, Melbournemarker, Brisbanemarker, Perthmarker, Adelaidemarker and the Gold Coast), providing downstream speeds of up to 30 Mbit/s in selected areas. Telstra announced they are planning to upgrade their cable network in Metropolitan areas to allow downstream speeds of up to 100Mbit/s. The upgrade is scheduled to complete in Melbourne by Christmas 2009, with other major cities to be upgraded in 2010. Telstra provides internet services for personal and business clients, through its internet service provider (ISP), BigPond. BigPond provides internet products over various delivery methods, including:

At the end of the 2007 financial year, BigPond had over two million broadband subscribers. The existing customer base of Bigpond Wireless is currently being migrated over to the Next G network, which offers higher speeds and greater coverage.

On 10 November 2006, Telstra made two major changes to their ADSL network. The first was an increase of wholesale ADSL speeds from 1.5 Mbit/s/256 kbit/s to 8 Mbit/s/384kbit/s. Telstra also released an ADSL2+ broadband service offering download speeds of up to 24 Mbit/s from exchanges where competitors were already offering ADSL2+ services.

On 6 February 2008, Telstra announced that it would activate high-speed ADSL2+ broadband in a further 900 telephone exchanges serving 2.4 million consumers across every state and territory in Australia. Telstra also claimed that it has received assurances from the Government that it would not be forced to wholesale these services to other providers, and that the move came "after the Government made clear it did not consider a compelling case had been made for regulating third-party access to the service – an assurance sought by Telstra for more than one year."

On 10 June 2008, it was announced that Telstra was in discussions with some wholesale customers in reference to wholesaling ADSL2+ services.

In January 2009 Telstra was ranked top Australian ISP, in terms of performance, by Epitiro, with Optus placing at 5th position. [5495]

Telstra Shops

Telstra owns and operates a series of retail stores known as Telstra Shops and the newer T[life] stores. The stores exist in many different formats ranging from those fitted in the mid 1990's, right through to the state of the art T[life] stores in which the demo phones are fully operational. Telstra Shops offer a face to face point of contact for a range of Telstra Services

Telstra is currently in the process of progressively converting all Telstra Shops to T[life] stores.


BigPond rates poorly in independent customer satisfaction surveys, in both customer service and value for money. Choice Magazine in October 2007 found BigPond the worst provider for both ADSL and Wireless internet. A previous survey found less than a third found BigPond to be good value for money and just as few would recommend BigPond to a friend. In this survey, BigPond came second last, with Dodo coming last.

However, despite these criticisms, BigPond remains by far the largest ISP in Australia.

According to Alexa statistical analysis of Yellow Pages traffic, Yellow Pages online website traffic is dramatically down over the last year.

See also: Internet in Australia

Subscription television

Telstra's Hybrid Fibre Coax (HFC) (commonly referred to as "Cable") network is one of the delivery systems used by the Australian Subscription Television provider Foxtel. Telstra owns 50% of Foxtel in a joint venture with News Corporation and Consolidated Media Holdings. Telstra also resell Foxtel's "Digital" to customers in Foxtel's service area (as "Foxtel from Telstra").Telstra offers discounts for Telstra full-service fixed line customers, with internet, pay TV and/or mobile services with Telstra. Such discounts can include free installation and the first month of the best Foxtel package (all channels) for free

Directories and advertising (Sensis)

Sensis logo

Sensis is Telstra's wholly owned advertising and directories arm. This subsidiary was originally known as Pacific Access (since 1991), before changing its name to Sensis in August 2002. Sensis publishes Australia's White Pages and Yellow Pages telephone directories, and in 2004 purchased the Trading Post, a classified advertising periodical. Sensis also manages several websites including:

Sensis is responsible for Telstra's telephone directory assistance call centres - including 1223 ("Telstra Directory Assistance"), 12456 ("Call Connect"), 1225 ("International Directories") and 1234 ("1234").

Market position and power

Telstra's market dominance extends beyond its historical PSTN voice and private data business, into newer markets such as Internet Access, Hosting, and Colocation services. In spite of competition from both foreign and domestic challengers, the former PTT is perceived to have retained a strong grip on many of the country's most profitable customers.

Optus remains the company's nearest rival for lucrative business networks. However, Telstra supplies almost twice as many customers in the ASX200 with Dedicated Internet Access services.

In March 2008, all 7 judges in the High Court of Australiamarker, the highest court of appeal in Australia, ruled that Telstra has the right to use the telephone lines, but does not own them.

Fibre-to-the-node (FTTN)

Telstra is advocating the development of a nationwide FTTN network which, in conjunction with VDSL2 technology, would enable up to 100 Mbit/s symmetric download and upload speeds to the home. Competitors, such as the G9, have proposed similar developments, with both Telstra and G9 making progress on various fronts including political and regulatory expectations and funding.

Telstra has indicated that it will not proceed with building the network until it receives regulatory certainty that it will not be forced to wholesale FTTN access to competitors at rates it believes are unfair.

On 26 November 2008, Telstra submitted a non-complying tender issued by the federal government to build a National Broadband Network. Instead of following the tender guidelines, Telstra submitted a 12 page letter proposing a $5 billion broadband network covering between 80 and 90 per cent of Australia, in particular, only major cities, despite the tender requiring 98 per cent coverage.

Telstra was removed from the National Broadband Network RFP process on the 15th of December 2008. According to a spokesman for the Communications Minister Stephen Conroy "The expert panel has determined that Telstra’s submission to the national broadband network is not compliant. They are out of the process now."

As retaliation for being excluded from the NBN bidding Telstra has announced that it will raise speeds on its existing Next G network and HFC "cable" network so that they both offer higher speeds that the RFP for the NBN requires.

Following Telstra's exclusion from the National Broadband Network bidding process Telstra's share price suffered it biggest one day percentage fall in its history.


Empty cells have no data available for that year. All results as at 30 June.

Year Domestic full-time staff Full-time staff and equivalents Total workforce Reference
1995 73,307 86,885 Annual Report
1996 76,522 88,995 Annual Report
1997 66,109 76,990 Annual Report
1998 57,234 66,760 Annual Report
1999 52,840 Annual Report
2000 50,761 53,055 Annual Report
2001 44,874 48,317 Annual Report
2002 40,427 44,977 Annual Report
2003 37,169 42,064 Annual Report
2004 36,159 41,941 Annual Report
2005 39,680 46,227 52,705 Annual Report
2006 37,599 44,452 49,443 Annual Report
2007 35,706 43,411 47,840 Annual Report
2008 33,982 42,784 46,649 Annual Report
2009 31,662 39,464 43,181 Annual Report

In April 2006, the appointment of Fiona Balfour saw Vish Padmanabhan demoted to his previous role of deputy CIO

On 6 February 2007, Chief Information Officer, Fiona Balfour left the company 10 months after she joined the company from 14 years with Qantas.

Telstra's employment policies have been the subject of some criticism. On ABCmarker's (Australian Broadcasting Corporation) documentary program Four Corners, Telstra's COO Greg Winn was revealed to have stated "We run an absolute dictatorship and that’s what’s going to drive this transformation and deliver results... If you can’t get the people to go there and you try once and you try twice... then you just shoot ‘em and get them out of the way..."

In May 2009, Solomon Trujillo stood down as Chief Executive Officer to return to the United Statesmarker. David Thodey took over the role.

International expansion

Telstra has expanded into international markets.
  • 1992: Telstra Europe - The Telstra Group has been operating in Europe since 1992. Telstra Europe has a customer base of over 7000 customers, who buy data, voice and complex managed network and hosting services [5496].
  • 2001: 100% of TelstraClear, New Zealandmarker's third largest telecommunications provider after Telecom New Zealand & Vodafone New Zealand. It has its own fibre networks in major cities, is building regional fibre backhaul, has a hybrid fibre-coax network providing phone, internet, & TV services (in Wellington, Christchurch and Kapiti), and resells Telecom New Zealand's phone & data services nationwide (including a mobile agreement). The company was formed in 2001 from the merger of subsidiary TelstraSaturn (a 50/50 joint-venture with Austar which had previously acquired ISPs and NetLink) and the telco Clear Communications purchased from BT Group plc.
  • 2003: 50% of Reach, an Asian undersea cable venture, with Pacific Century Cyberworks. This partnership was created during the late 1990s telecommunications boom - it struggled and had its book value downgraded to zero by Telstra in February 2003. Reach's debt was renegotiated in 2004 and it was restructured to operate mainly as a vehicle for its owners' international requirements.
  • 2006: 51% of China's SouFun, a real estate and property website. SouFun will be integrated into the Sensis business and provide Telstra with an entry point into China.
  • 2006: 76.4% of New World Mobility, the largest mobile operator in Hong Kong with 34% of the market in 2006. Telstra originally acquired 60% of CSL (the former Hong Kong Telecom's mobile arm) from Pacific Century Cyberworks, then the remaining 40%, before merging it with New World Mobility.
  • 2008: 100% of the Telstra Endeavour communications cable linking Sydneymarker and Hawaiimarker. The cable went live in October 2008, with a capacity of 1.28 terabits per second in the future (currently at 80 gigabits per second.)
  • 2008: Telstra acquired controlling stakes in the two businesses, Norstar Media and Autohome/PCPop, for an undisclosed amount.
  • 2009: Telstra acquired a 67% interest in both China M and Sharp Point


Telstra logo up to October 2006.


Telstra had naming rights to the Telstra Domemarker in Melbournemarker, but lost these rights to Etihad Airways, the national airline of the United Arab Emirates, from 1 March 2009 onwards. Telstra is also the naming rights sponsor of the National Rugby League Premiership. Telstra is also the principal sponsor of Swimming Australia. They also sponsored Minardi for the 2002 F1 season.

New Zealand

Telstra also has the naming rights (under TelstraClear) for the TelstraClear Pacific events centre in Manukau City, New Zealandmarker.


  1. Telstra - Australia's largest telephony company, Bloomberg L.P.
  2. Telstra - Australia's largest cable provider., CNET Networks
  3. Telstra's Announcement to ASX about NBN exclusion
  4. Telstra share price history
  5. Telstra Privatization Facts
  6. Government's final share in Telstra
  7. Australian Future Fund
  8. Future Fund dumps $2.4 billion of Telstra shares
  9. Separation Article
  10. Separation coverage
  11. List of Telstra contracted companies that supply home phone lines.
  12. Telstra to cut number of pay phones
  14. Telstra first mobile phone service in Australia (1981).
  15. Telstra Wholesale Website
  16. Telstra Wholesale Products and Solutions
  17. Information on becoming a TW customer
  18. Telstra Wholesale Operational Support
  19. Telstra Wholesale International
  20. Annual Report 2007 - Full Year Results and Operations Review (Page 46)
  21. Stuart Corner, ITwire, Telstra ADSL2+ 'spin' is breathtaking
  22. Luke Coleman, Commsday Australasia, Telstra's reversal: now it plans to wholesale ADSL2+
  23. CHOICE - ISP satisfaction survey
  24. Telstra's BigPond bombs out with consumers |
  25. - Traffic Details from Alexa
  26. Foxtel Summer Deal by Telstra
  27. Sensis Pty Limited (2002-08-19). Pacific Access launches new corporate brand - Sensis. Press release. Accessed on 8 March 2008.
  28. The Age article containing High Court ruling against Telstra
  29. Labor network tender a farce: Minchin
  30. Telstra enters NBN race
  31. Westpac hires ex-Telstra CIO: News - Business - ZDNet Australia
  32. Balfour leaves Telstra, Australian IT
  33. Four Corners - 18/06/2007: Tough Calls
  34. Thodey takes Telstra's reins as Sol heads home Australian IT, 19 May 2009
  35. Telstra Endeavour Live
  36. Telstra Brand

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