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The Advocate is an American lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

The website for the magazine contains approximately thirty percent of the print issue online and is updated daily. Archives of the magazine can be found in various subscription databases including EBSCO and InfoTrac.


Masthead from The Advocate, volume 1, issue 1
The Advocate was first published as a local newsletter by the activist group PRIDE (Personal Rights in Defense and Education) in Los Angeles, Californiamarker. The newsletter was inspired by a police raid on Los Angeles gay bar the Black Cat Tavern. Richard Mitch (using the pseudonym "Dick Michaels") and Bill Rau (under the name "Bill Rand") joined PRIDE and, along with artist Sam Winston, transformed the newsletter into a newspaper, which they titled The Los Angeles Advocate. The first issue bore a cover date of September 1967. By Early 1968, PRIDE was struggling to stay viable and Mitch and Rau paid the group one dollar for ownership of the paper in February of that year. In 1969 the newspaper was renamed The Advocate and distributed nationally. By 1974, Mitch and Rau were printing 40,000 copies for each issue. It attracted the attention of David Goodstein, an investment banker from San Francisco who bought the publication in 1974.

As of 2009.11.16, according to the announcement on its official web site, it says "Due to a change in the publisher's plans, The Advocate magazine has been discontinued as subscription title. As an alternative, we suggest a subscription to our other monthly title, Out magazine. If you liked The Advocate, we're sure you'll enjoy Out."

According to their 800 customer service, The Advocate print edition will be published as a compact version along with OUT Magazine. They don't accept new subscription anymore, and they will continue serving existing subscribers with 'compact version' until current subscriptions expires.

Goodstein's influence

Goodstein instituted several changes to the publication once he acquired it. Under his watch, The Advocate fully transformed into a national news magazine covering events important to the GLBT community, including the gay rights movement, art and culture. Goodstein also worked toward reducing sex-oriented advertisements in favor of more socially acceptable ones.

Goodstein also created, with Dr. Rob Eichberg, "The Advocate Experience". Loosely based on the then-popular EST (Erhardt Seminars Training), the Advocate Experience was a two-weekend, all-day series of extensive self-realization workshops to bring self-acceptance, awareness and tolerance within the LGBT community. Goodstein and Eichberg facilitated the workshops for much of their duration.

Goodstein's later editorials reflected his years as a participant in the LGBT community's fight for civil liberties. For example, during the AIDS epidemic, he remained strongly opposed to state intervention. He argued even though "our lifestyle can become an elaborate suicidal ritual, ...our safety and survival depends on each of us and our individual behaviour," as opposed to government public health regulations.

Soon after Goodstein's death in 1985, the magazine was transformed from a tabloid-size newspaper format in two sections (with the second section carrying sexually explicit advertisements), to a standard-size magazine, beginning with the October 1, 1985 issue.

The magazine changed hands through a series of mergers and acquisitions, and is published by LPI Media, a division of the American premium television network here!


Notable writers, present and past



  • Hogan, Steve and Lee Hudson (1998) Completely Queer: The Gay and Lesbian Encyclopedia. New York, Henry Holt. ISBN 0805036296
  • Tobin, Kay and Randy Wicker (1972). The Gay Crusaders. New York, Paperback Library. LOC 79-187694.

Further reading

External links

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