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The Daily Reflector is a daily newspaper that serves Pitt Countymarker and eastern North Carolina. It is headquartered in Greenville, North Carolinamarker.


The paper was originally titled "The Eastern Reflector", and was founded in 1882 by David Jordan and Julian Whichard. They founded the paper in a part of their mothers' school house with equipment they bought from another paper they had worked for, "The Greenville Express." It became known and published daily as "The Reflector" on Dec. 10, 1894. The Daily Reflector joined the Cox Newspapers Inc. family in 1996.

Her and mixer are free monthly magazines produced by The Daily Reflector. Her — as the name implies — is a magazine for women. mixer — written with a lowercase "m" — focuses on the college-age, 18 to 35-year old population with local music, night spots and events for the same area.

In January, 2009, the publication found itself in a financial crunch. Faced with a heavy decline in both readership and advertising revenues, the paper went up for sale. A buyer is expected sometime in 2009. In addition to the paper being offered for sale, long-time publisher Jordan ("Jordy") Whichard III announced his resignation on January 5, 2009.

On July 20, 2009, Cox Enterprises Inc. announced it has reached a definitive agreement to sell three of its North Carolina newspapers – the Rocky Mount Telegram, The Daily Reflector of Greenville and The Daily Advance of Elizabeth City – and ten weekly newspapers in Eastern North Carolina to Cooke Communications LLC, a privately-held family company headed by John Kent Cooke. John Kent Cooke Jr. will move to the Greenville area to become president of Cooke Communications North Carolina and publisher of The Daily Reflector.[531361]

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