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The Dinah Shore Chevy Show is an Americanmarker variety series broadcast by NBC from 1956 to 1963. The series was sponsored by the Chevrolet Motor Division of General Motors and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising for several more years after the cancellation of this show.


The program began as a series of monthly specials substituting in the regular time slot of the Gillette Cavalcade of Sports. The first episode aired on October 5, 1956. By this time, Shore was already a veteran television performer, having hosted for five seasons the 15-minute long Dinah Shore Show, also sustained by Chevrolet, which was in its final season (the final season for all 15-minute long prime time network entertainment series) when The Dinah Shore Chevy Show was launched. The series featured celebrity guests from the worlds of music, theater, sports, and movies.

The program was well-received enough to be renewed the following fall as a weekly series on Sunday nights, where it was to remain until the premiere of Bonanza at the start of the 1961-62 season, after Dinah ended her decade-long association with Chevrolet following the 1960-61 season. At this point, it was returned to being part of an alternating Friday night lineup, and retitled simply The Dinah Shore Show (with Purex becoming her primary sponsor). It its final run, from October 14, 1962 to May 1963, it appeared on Sunday nights following Bonanza.

The last broadcast occurred on May 12, 1963, but Shore was to remain a staple of American television in various roles for years after the demise of this series.

The show won four Emmy Awards during its run.

Series regulars


  • The Skylarks (1956-1957)
  • The Even Dozen (1961-1962)


  • The Tony Charmoli Dancers (1957-1962)
  • The Nick Castle Dancers (1962-1963)


  • The Harry Zimmerman Orchestra (1957-1961, 1962-1963)
  • Frank DeVol and His Orchestra (1961-1962)

Guest stars

Guest stars included:


External links

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