The Oregonian is
the major daily newspaper in Portland,
Oregon
, owned by Advance
Publications. It is the oldest continuously published
newspaper on the
U.S. West Coast, founded as a
weekly by
Thomas J. Dryer on December 4, 1850.
It is the largest
newspaper in Oregon
and the
Pacific Northwest by circulation.
The paper or its reporters were nominated for one or more
Pulitzer Prize awards nearly every year since
1993.
The Oregonian received the 2001
Pulitzer Prize for
Public Service. Its
journalists have received six other Pulitzers in that time, among
them:
Explanatory
Reporting (1999),
Feature Writing (2001),
Editorial
Writing (2006), and the
Breaking News
Reporting (2007).
Targeted audience
The
Oregonian is home delivered
throughout Multnomah, Washington, Clackamas, and Yamhill counties
in Oregon and Clark County, Washington
; it is also home delivered in parts of Marion and
Columbia counties. Some independent dealers deliver the
newspaper outside of that area, though in 2006 it became no longer
available in far eastern Oregon and
the southern Oregon
Coast
, and starting in December 2008 "increasing
newsprint and distribution costs" caused the paper to stop
deliveries to all areas south of Albany
.
For advertisers,
The Oregonian's "core advertising market"
are the counties of Multnomah, Washington, Clackamas, and Yamhill;
its [[Nielsen Media Research]] [[designated market area]] includes
two-thirds of Oregon's counties (exceptions are Benton, Lane, the
five counties south of Lane, Deschutes, Klamath, Lake, Malheur, and
the northeast counties of Morrow, Umatilla, and Wallowa) and five
counties in Washington (Wahkiakum, Cowlitz, Clark, Skamania, and
Klickatat). The paper maintains an online presence through
[[OregonLive.com]], a website controlled by Advance Publications'
New Jersey-based web division. ==Under Rowe's leadership==
{{Rquote|right|Business has everything—power, influence, sex,
drama—and our job is to pull back the curtain: That bank merger
last week? Who got screwed? Who came out on top? This is what
really happened. Business news should be handled as finely crafted
drama; it's got substance and great meaning. Business should be the
backbone of the newspaper.|Sandy Rowe|from ''[[American Journalism
Review|AJR]]'' in 1999{{cite news |title=Continuation of Follow the
Money |first=Lewis M.|last=Simons |publisher=[[American Journalism
Review]] |date=November 1999 |accessdate=2008-03-17
|url=http://www.ajr.org/Article.asp?id=3171 }} }} According to
''[[Editor & Publisher]]'', soon after Sandra Rowe, the paper's
current editor, arrived in 1993, she introduced organizational
changes to the newsroom. Instead of having a large number of
general assignment reporters, Rowe organized them around teams,
many of which often develop "subject expertise" that "reflect[s]
the interests of readers, not traditional newsroom boundaries."
Examples (over the years) include "[[Pacific Northwest|Northwest]]
Issues and Environment", "Living In the '90s"/"How We Live",
"Politics and Accountability", "Health, Science, and Medicine",
"Sustainability and Growth", and "Higher
Education".[http://biz.oregonian.com/newsRoster/ Newsroom Roster]
from the paper's website Accompanying the reorganization was a more
bottom-up approach to identifying stories: "instead of having an
[[Assignment editor|assignment-driven]] newspaper, you have the
beat reporters coming to editors with what is going on", with the
team editors responsible for deciding what stories were covered by
their teams. The position of [[Public Editor|public editor]] was
established at ''The Oregonian'' in 1993, and Robert Caldwell was
appointed.[http://biz.oregonian.com/newsroom/?act=cntc Robert
Caldwell, Editorial Page Editor] from the paper's website Michele
McLellan assumed the role three years later, and was delegated the
authority to decide whether or not a newspaper error should result
in the publication of a
correction.[http://www.asne.org/credibilityhandbook/detailsmatter.htm
Details Matter: Accuracy], a July 23, 2002 article written by
Michele McLellan for the [[Newspaper Credibility Handbook]] at the
[[American Society of Newspaper Editors]] website When Michael
Arrieta-Walden ended his three-year term in the position in 2006,
no successor was named.{{cite news |title= Thanks to all for
sharing your wisdom |last=Arrieta-Walden|first=Michael |work=The
Oregonian|publisher=[[Organization of News Ombudsmen]]
|url=http://www.newsombudsmen.org/cgi-bin/ono_article.pl?mode=view&article_id=1144122399
|date=March 26, 2006 }} Newsroom staff in 2008 is about the same
size as it was when Rowe arrived, though there are fifty fewer
full-time staff members than there were in 2002; about half of
those positions were eliminated after a [[buyout]] in late 2007.
The paper's outside [[news bureau]]s grew from four to six during
her tenure. ==History== ''The Oregonian'' was founded as the
''Weekly Oregonian'' in 1850. It was founded by businessmen whose
goal was to establish a [[Republican Party (United
States)|Republican]] newspaper.{{cite web | title = Oregon
Biographies: Thomas Jefferson Dryer | work = Oregon History Project
| publisher = [[Oregon Historical Society]] | year= 2002 | url =
http://www.ohs.org/education/oregonhistory/Oregon-Biographies-Thomas-Jefferson-Dryer.cfm
| accessdate = 2006-12-24}} [[Henry Pittock]] became the owner in
1861 as compensation for unpaid wages, and he began publishing the
paper on a daily basis.{{cite web | last = Scott | first = H. W.
|authorlink=Harvey W. Scott | title = The Press | work = History of
Portland, Oregon | publisher = Syracuse, New York: D. Mason &
Co. Reprinted in ''Access Genealogy.'' AccessGenealogy.com. | year=
1890 | url =
http://www.accessgenealogy.com/oregon/multnomah/press.htm |
accessdate = 2006-12-23 }} Between the dates of 1866 and 1872
[[Harvey W. Scott]] was the editor.{{citation needed|date=December
2007}} In 1881, the first ''Sunday Oregonian'' was published. The
paper became known as the voice of business-oriented
Republicans.{{citation needed|date=December 2007}} ===1900-1950===
[[Image:Morning oregonian.jpg|thumb|230px|''The Morning
Oregonian'', January 22, [[1912]].]] In 1922, ''The Morning
Oregonian'' launched [[KGW (radio)|KGW]], Oregon's first commercial
radio station. Five years later, KGW affiliated with [[NBC]]
(1927). ''The Morning Oregonian'' purchased a second station, [[KEX
(AM)|KEX]], in 1933, from NBC [[subsidiary]] Northwest Broadcasting
Co. In 1944, KEX was sold to [[Westinghouse Electric Corporation
(1886)|Westinghouse]] Radio Stations, Inc. ''The Oregonian''
launched KGW-FM, the Northwest's first FM station,{{citation
needed|date=December 2007}} in 1946 (acclaimed by "The Oregonian"
May 8, 1946), known today as [[KKRZ]]. KGW and KGW-FM were sold to
King Broadcasting Co in 1953. In 1937, ''The Morning Oregonian''
shortened its name to ''The Oregonian''. [[1939|Two years later]],
associate editor [[Ronald G. Callvert]] received a [[1939 Pulitzer
Prize|Pulitzer Prize]] for [[Pulitzer Prize for Editorial
Writing|editorial reporting]] for "distinguished editorial
writing...as exemplified by the editorial entitled "[[My Country,
'Tis of Thee|My Country 'Tis of Thee]]."{{cite
web|url=http://www.pulitzer.org/awards/1939|title=The Pulitzer
Prizes 1939 Winners|accessdate=2009-04-03}}. In 1950, [[Advance
Publications]] founder [[Samuel Irving Newhouse, Sr.|S. I. "Si"
Newhouse]] purchased the paper. At that time, the sale price of
$5.6 million was the largest for a single newspaper.{{citation
needed|date=December 2007}} In 1954, Newhouse bought 50% of Mount
Hood Radio & Television Broadcasting Corp, which broadcasts
[[KOIN]]-TV, Portland's first VHF television station, KOIN AM (now
[[KCMD]]), and KOIN-FM (now [[KUFO]]). In 1950, the ''Oregonian's''
circulation was 214,916; that of the rival ''Oregon Journal'' was
190,844.{{cite news |title= The Press: Snap the Whip |date=January
23, 1950 |work=Time magazine
|url=http://www.time.com/time/magazine/article/0,9171,858588,00.html
}} ===1950-2000=== In 1957, staff writers [[William Lambert
(journalist)|William Lambert]] and [[Wallace Turner]] were awarded
the [[1957 Pulitzer Prize|that year's Pulitzer Prize]] for
[[Pulitzer Prize for Local Reporting|Pulitzer Prize for Local
Reporting, No Edition Time]]{{cite
web|url=http://www.pulitzer.org/awards/1957|title=The Pulitzer
Prizes 1957 Winners|accessdate=2009-04-03}}. Their prize cited
"their expose of vice and [[political corruption|corruption]] in
Portland involving some municipal officials and officers of the
[[Teamsters|International Brotherhood of Teamsters, Chauffeurs,
Warehousemen and Helpers of America]], Western Conference" and
noted that "they fulfilled their assignments despite great
handicaps and the risk of reprisal from lawless elements." A heated
five-year strike began on November 10, 1959. Striking union workers
published a daily newspaper, ''The Portland Reporter''. Reporter
Wallace Turner refused to cross the picket line and was hired as a
West Coast Correspondent for the ''[[New York Times]]''. In 1961,
Newhouse bought the ''[[Oregon Journal]]'', Portland's afternoon
daily newspaper. Production and business operations of the two
newspapers were consolidated in ''The Oregonian'''s building, while
their editorial staffs remained separate.{{citation
needed|date=September 2009}} In 1967, Fred Stickel came to ''The
Oregonian'' from New Jersey to become general manager of the paper;
he became president in 1972 and publisher in 1975.{{cite web|
title= At 87, 'Oregonian' Publisher Stickel to Retire | url=
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004010973
| work=[[Associated Press]] | publisher= [[Editor & Publisher]]
| date= September 10, 2009 | accessdate=2009-09-11}} As part of a
larger corporate plan to exit broadcasting, ''The Oregonian'' sold
KOIN-TV to newspaper owner [[Lee Enterprises]] in 1977. At the same
time, KOIN-AM and -FM were sold to Gaylord Broadcasting Co. Since
S. I. Newhouse died in 1979, [[Samuel Irving Newhouse, Jr.|S.I.
Jr.]] has managed the [[magazine]]s, and [[Donald Newhouse|Donald]]
oversees the newspapers. Advance/Newhouse shut down the ''Journal''
in 1982, citing declining [[advertising]] revenues.{{citation
needed|date=September 2009}} The paper established an Asia bureau
in [[Tokyo, Japan]] in 1989, becoming the first [[Pacific
Northwest]] newspaper with a foreign correspondent. In 1992, the
''[[Wall Street Journal]]'' cited ''The Oregonian'' as an example
of a newspaper muffling its criticism of business to appeal to
commercial advertisers. ''The Oregonian'' recalled a 1989 edition
that featured an article that criticized a prominent local business
and advertising customer. ''The Oregonian'' endorsed a [[United
States Democratic Party|Democratic]] candidate for president for
the first time in its history when it supported [[Bill Clinton]] in
1992.{{cite web | title = THE 1992 CAMPAIGN; Newspapers Publish
Endorsements | publisher = [[The New York Times]] | date = October
19, 1992 | url =
http://select.nytimes.com/gst/abstract.html?res=F10611F7395C0C7A8DDDA90994DA494D81
| accessdate = 2006-11-22}} The year 1993 was an eventful year for
''The Oregonian''. Robert M. Landauer, then editorial page editor,
was a finalist for the Pulitzer Prize in Editorial Writing for "a
bold campaign to defuse myths and prejudice promoted by an
anti-homosexual constitutional amendment, which was subsequently
defeated," according to the Pulitzer judges. The integrity of ''The
Oregonian'' became the subject of national coverage when ''[[The
Washington Post]]'' broke the story of inappropriate sexual
advances which led to the resignation of [[Oregon]] [[United States
Senate|senator]] [[Bob Packwood]] four years later. This prompted
some to joke, "If it matters to Oregonians, it's in the
''Washington Post''" (a twist on the ''Oregonian's'' slogan "If it
matters to Oregonians, it's in ''The Oregonian'').{{cite
news|last=Koberstein|first=Paul |title=Dubious Achievements: The
Oregonian 1974-1999 (The Oregonian's Big Oh's)
|url=http://www.wweek.com/html/25-oh.html|work=Willamette Week
|year=1999|accessdate=2007-06-15}} Finally, Newhouse appointed a
new editor for the paper, [[Sandra Rowe]], who relocated from
''[[The Virginian-Pilot]]''. The paper and several reporters were
recognized for excellence in 1999. Staff writer [[Richard Read]]
won the [[Pulitzer Prize for Explanatory Reporting]], for a series,
[[The French Fry Connection]], that illustrated the impact of the
Asian economic crisis, by reducing local [[french fries]] exports.
Co-worker Tom Hallman Jr., was a finalist for the Pulitzer Prize in
Feature Writing, for his "unique profile of a man struggling to
recover from a brain injury". The paper won Overseas Press Club
awards for business reporting, and for human rights reporting. The
editors of [[Columbia Journalism Review]] recognized ''The
Oregonian'' as number twelve on its list of "America's Best
Newspapers", and the best newspaper owned by the Newhouse family.
In 2000, ''The Oregonian'' was a finalist for the Pulitzer Prize in
Breaking News Reporting for its coverage of an environmental
disaster created when the New Carissa, a freighter that carried
nearly 400,000 gallons of heavy fuel, ran aground February 4, 1999,
north of [[Coos Bay, Oregon]]. The articles detailed "how fumbling
efforts of official agencies failed to contain the far-reaching
damage," according to the Pulitzer jury. That same year reporters
Brent Walth and Alex Pulaski were finalists for the Pulitzer Prize
in Explanatory Writing for their series on political influences in
pesticide regulation. ===Turn of the century=== [[File:The
Oregonian building.JPG|thumb|The paper's offices in Portland]]
''The Oregonian'' and news staff were acknowledged with two
[[Pulitzer Prize]]s in 2001. The paper was awarded the [[Pulitzer
Prize for Public Service]], for its "detailed and unflinching
examination of systematic problems within the U.S. [[Immigration
and Naturalization Service]], including harsh treatment of foreign
nationals and other widespread abuses, which prompted various
reforms." Staff writer [[Tom Hallman Jr.]] received a [[Pulitzer
Prize for Feature Writing]] for his series, [[The Boy Behind the
Mask]], on a teen with a facial deformity. In 2003, music critic
David Stabler was a finalist for the Pulitzer Prize in Feature
Writing for "his sensitive, sometimes surprising chronicle of a
teenage prodigy's struggle with a musical talent that proved to be
both a gift and a problem". In 2004 the paper faced criticism after
a headline characterized a 1970s sexual relationship between
then-mayor [[Neil Goldschmidt]] and a 14-year old girl as an
"[[affair]]", rather than [[statutory rape]].{{cite web | first =
Jill | last = Rosen | title = The Story Behind the Story |
publisher = American Journalism Review | url =
http://www.ajr.org/Article.asp?id=3706 | accessdate =
2006-11-22}}{{cite web | title = The 30-Year Secret | publisher =
[[Willamette Week]] | date = November 22, 2006 |url =
http://www.wweek.com/story.php?story=5091 | accessdate =
2006-11-22}}{{cite web | first = Christopher | last = Vetter |
title = We are Dealing with a Child Molestor | publisher = Inside
Portland Magazine | url = http://insideportland.com/affair.htm |
accessdate = 2006-11-22}} The paper endorsed a Democrat for
president for the second time in its 150-year history when it
backed [[John Kerry]] for president in 2004. In 2005, staff
reporters Steve Suo and Erin Hoover Barnett were finalists for the
Pulitzer Prize in National Reporting for "their groundbreaking
reports on the failure to curtail the growing illicit use of
[[methamphetamine]]s". That same year, [[Americans United for
Palestinian Human Rights]] published two reports on ''The
Oregonian'', claiming the paper under-reported Palestinian deaths
in its news stories of the Israeli/Palestinian conflict and
excluded the Palestinian narrative in its Opinion Pages.{{cite web
| title = The Oregonian: A News Coverage Report May-October 2004 |
publisher = Accuracy in Israel/Palestine Reporting |month=March |
year=2005 | url =
http://www.auphr.org/docs/Oregonian_Report_04072005.pdf | format =
[[PDF]] | accessdate =2006-11-22}}{{cite web | title = Excluded
Voices: A study of Palestine/Israel in the Opinion Pages of The
Oregonian Newspaper | date = March 21, 2006 | publisher =Americans
United for Palestinian Human Rights | url =
http://www.auphr.org/docs/OregonianEditorialReport.pdf | format =
[[PDF]] | accessdate = 2006-11-22}} Editorial writers Doug Bates
and Rick Attig were awarded the 2006 [[Pulitzer Prize for Editorial
Writing]] for their editorials on the conditions at the [[Oregon
State
Hospital]].[http://www.pulitzer.org/year/2006/editorial-writing/works/oregonian01.html
The Pulitzer Board Presents The Pulitzer Prize Winners 2006] In
2007, ''The Oregonian'' and its journalists were recognized with
several awards. Sports columnist [[John Canzano]] was selected as
the nation's No. 2 sports columnist in the annual [[Associated
Press Sports Editors Awards]]. Three ''Oregonian'' reporters—[[Jeff
Kosseff]], [[Bryan Denson]], and [[Les Zaitz]]— were awarded the
[[George Polk Awards|George Polk Award for national reporting]],
for their series about the failure of a decades-old, multi-billion
dollar, federal program established by the [[Javits-Wagner-O'Day
Act]] intended to help people with severe disabilities find
employment. Instead it "awarded executives handsomely but left
disabled workers in segregated jobs often paying less than minimum
wage."{{cite web | title = Polk Awards Announced — Honor 8 Papers
From New York To Oregon | publisher = ''[[Editor &
Publisher]]'' | year= 2007 | url =
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003547403
| accessdate = 2007-02-20}}{{cite web | title = Long Island
University Announces Winners of 2006 George Polk Awards | publisher
= [[Long Island University]] | year= 2007 | url =
http://www.brooklyn.liu.edu/polk/press/2006.html | accessdate =
2007-02-20}} On April 16, 2007, it was announced that the staff of
''The Oregonian'' was awarded a [[Pulitzer Prize for Breaking News
Reporting]] for their "skillful and tenacious coverage of a [[James
Kim#Snowbound with family|family missing]] in the [[Klamath
Mountains|Oregon mountains]], telling the tragic story both in
print and
online."[http://www.pulitzer.org/year/2007/breaking-news-reporting/
2007 Pulitzer Prize Winners - BREAKING NEWS REPORTING, Citation
] from the Pulitzer Prize website In
addition, the paper's reporters were finalists in two other
categories. Les Zaitz, Jeff Kosseff and Bryan Denson were finalists
for the Pulitzer for National Reporting for the same series that
also won the George Polk Award noted above. Inara Verzemnieks was
nominated for the Pulitzer for Feature Writing for "her witty and
perceptive portfolio of features on an array of everyday topics,"
according to the Pulitzer judges. For the second straight year,
sports columnist [[John Canzano]] was selected as the nation's No.
2 sports columnist in the annual [[Associated Press Sports Editors
Awards]] in 2008.{{citation needed|date=September 2008}} In
February 2008, ''[[Editor & Publisher]]'' named editor Sandra
Mims Rowe and executive editor Peter Bhatia as "Editors of the
Year". The [[trade journal]] noted that since Rowe and Bhatia
arrived in 1993, the paper and its journalists have won five
Pulitzer Prizes and been finalists another nine times. ''E&P''
also cited "an increased focus on specialized reporting; a
reorganized newsroom that promotes "team reporting" concepts over
traditional beats; and regular training sessions and seminars that
most staffers credit for encouraging fresh ideas and competitive
approaches." Pulitzer Board member [[Richard A. Oppel]], the editor
of the [[Austin American-Statesman]] called the paper "one of the
finest newspapers in the country, easily in the top 10." On
September 28, 2008, the paper distributed a DVD of ''[[Obsession:
Radical Islam’s War Against the West]]'' as an advertising
supplement for that day's edition,{{cite web|
url=http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003855892|
title='Oregonian' Distributes 'Muslim Terror' DVD—After Mayor Asks
It to Refrain| work=[[Editor &
Publisher]]|date=2008-09-28|accessdate=2008-10-01|author= E&P
Staff}} two weeks after the ''[[The New York Times]]'', ''[[The
Charlotte Observer]]'' and ''[[The Miami Herald]]'' had done the
same thing.{{cite
web|url=http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003849746|title=Newspapers
Deliver Millions of 'Terror' DVDs to Subscribers -- In 'Swing
States'|work=[[Editor &
Publisher]]|date=2008-09-13|accessdate=2008-09-14|author= Greg
Mitchell|coauthors=Joe Strupp}} ''The Oregonian'' did so despite
Portland mayor [[Tom Potter]]'s personal request that publisher
Fred Stickel not distribute it because the "tenor of the video
contributes towards a climate of distrust towards Muslims", and
because the paper's willingness to distribute the DVD bestows upon
it "an impression of objectivity and legitimacy it does not
deserve." Stickel cited "[[freedom of speech]]", and an "obligation
to keep our advertising columns as open as possible" as reasons for
not rejecting the DVD. In 2009, ''The Oregonian'' was scooped for a
third time on a story of an Oregon politician's sex scandal, this
time involving Mayor [[Sam Adams (Oregon politician)|Sam Adams]]
about what ''[[Newsweek]]'' called his "public deception and
private bad judgment" about his past relationship with a teenage
legislative intern. {{cite web|
url=http://www.newsweek.com/id/183028/output/print| title=The Paper
Chase| publisher=[[Newsweek]]| author=Winston Ross| date=February
3, 2009| accessdate=2009-02-16}} [[Nigel Jaquiss]] of
''[[Willamette Week]]'' broke the story after 18 months of
investigations; Jaquiss's reporting on another sex scandal
involving [[Neil Goldschmidt]] earned Jaquiss a [[2005 Pulitzer
Prize]]. Jaquiss thinks ''The Oregonian'''s failure to follow up on
leads that both he and
Oregonian reporters had received
was a case of "one-newspaper towns being a little too cozy with
local
power brokers." A
media ethics teacher and consultant for
The Poynter
Institute for Media Studies suggests that the pattern of
failure to cover such stories "may have more to do with the culture
at
The Oregonian, which has recently "built its reputation
on thoughtful, narrative coverage ...[that] doesn't lend itself
well to digging up sex scandals."
In August 2009, the paper's owners announced the end of a policy
that protected full-time employees from layoffs for economic or
technological reasons. The next month, publisher Fred Stickel
announced his retirement, effective September 18, ending 34 years
in the position; his son Patrick, president of the paper, was
appointed interim publisher but was not a candidate to succeed his
father. N. Christian Anderson III was named as the new publisher in
October, and began work in the position at the beginning of
November 2009.
Targeted publications
The staff
of The Oregonian also produces three "targeted
publications"—glossy magazines
distributed free to 40-45,000 wealthy residents of the Portland
metropolitan area
, and sold on newsstands to 5,000 others.
A fourth
glossy magazine, Explore the Pearl, is produced in
conjunction with the Pearl District
Business Association, and mailed to "high-income
Portland Metro households" within Lake Oswego
, West Linn
, Mountain Park, Lakeridge, Forest Heights, Raleigh
Hills
, Oak Hills
, West Hills
, Dunthorpe
, and Clark County.
| Magazine |
Description |
Copies
delivered |
Target
household income |
Website |
| Explore the Pearl |
A look at "all of the hot spots – retailers, restaurants and
galleries – the Pearl has to offer." |
61,000 |
|
http://www.explorethepearl.com/ |
| Homes+Gardens Northwest |
"Take[s] you inside real Northwest homes and gardens, where
residents and professionals have created spaces perfect for the
finest Northwest living" |
40,000 |
$120,000 (median) |
http://hgnorthwest.com/ |
| Mix |
"Celebrates our fascination with fine food and the casual
entertaining that marks the Northwest lifestyle" |
40,000 |
$95,000 (median) |
http://mixpdx.com/ |
Ultimate
Northwest |
Captures the "experience of living the good life here in Oregon
and the Northwest" |
45,000 |
$164,000 (average) |
|
See also
References
- Top 100 Newspapers in the United States from
Infoplease
- Oregonian halts delivery from the
Eugene Register-Guard
- http://biz.oregonian.com/pdf/explorethepearl.pdf
- http://biz.oregonian.com/pdf/homesgardenssaleskit.pdf
- http://biz.oregonian.com/pdf/mixsaleskit.pdf
- http://biz.oregonian.com/pdf/ultimatenw.pdf
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