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The Sinceros were a new wave, power pop band from London, England, who recorded two albums for Epic Records, The Sound of Sunbathing (1979) and Pet Rock (1981). Both albums were released worldwide and achieved moderate commercial success. Only one album has so far been released on CD via Cherry Red records, 'The Sound Of Sunbathing'. This was released on May 18 2009 with the catalogue number CDM RED 396. Furthermore, one track from this album had previously been available on CD "Take Me To Your Leader", which was included on the compilation albums; New Wave Hits of the 70's & 80's, Big Hits, Skinny Ties: New Wave in the U.K. and Readers Digest Sounds of the Seventies 1979 Box Set.


Mark Kjeldsen, Bobby Irwin and Ron François first played together in a London R&B band called The Strutters. The Sinceros were primarily a vehicle for Kjeldsen's composing talents. He sang lead vocals on most of the band's material although François contributed more songs on their later albums. Prior to signing their Epic Records deal, the rhythm section, Irwin and François, participated in the recording of Stiff Records' recording artist Lene Lovich's Stateless album. Don Snow joined them in support of the record on the 1978 "Be Stiff" Tour.

Their first album, The Sound of Sunbathing, was produced by Joe Wissert and recorded at Wessex Studios in London. The band achieved considerable radio play with its first single, "Take Me To Your Leader". They toured extensively after the release of the album, riding on the heels of the then thriving new wave music scene, though not as extensively as was originally planned due to band management and record company squabbles over financing. Undeterred, the band continued to accept studio session work with other artists, with the talents of drummer Irwin and keyboard player Snow particularly in demand.

An attempt at a follow-up album entitled, 2nd Debut, produced by Paul Riley was shelved by Epic Records and was essentially reworked into Pet Rock, under the guidance of producer Gus Dudgeon.

Several FM radio recordings of the band circulate, notably one from 13 December 1979 at The Palladium in New York City that was broadcast by WNEW-FM. Dubbed the "$5 Rock and Roll Show", the bill also featured Bruce Woolley, Paul Collins' Beat and 20/20 and was attended by Mick Jagger. The band also made appearances at the Hurrah nightclub in New York City. Kjeldsen wears a T-shirt featuring this club's logo on the Pet Rock album cover.

The Sinceros disbanded in 1981. After their demise, Kjeldsen performed with the Danny Adler Band (ex-Roogalator). A live album featuring Kjeldsen on rhythm guitar was recorded at the Winterthurmarker, Switzerland, on 10 August 1982 and released in 1983. In the 1990s, Kjeldsen became a social worker in London. He died in 1992 from AIDS.

Snow joined Squeeze as a replacement for Paul Carrack. François joined The Teardrop Explodes and stayed with Epic Records releasing a solo single, "If You Love Me", in 1982 before departing to live in Australia where he has worked with local artists such as James Reyne, Wendy Matthews and The Eurogliders. Irwin resumed working with Nick Lowe before departing in 1985 to live and work in San Antonio, Texas. Since his return to England in 1992, he has worked with Nick Lowe and Van Morrison amongst others.




  • 1979 - Take Me To Your Leader
  • 1979 - Worlds Apart
  • 1980 - Are You Ready
  • 1980 - Disappearing
  • 1981 - Memory Lane
  • 1981 - Socially


Concerts: 1978

August September October November
  • 23 - Hope & Anchor, Islington, London
  • 30 - Hope & Anchor, Islington, London
  • 01 - Dingwalls, Camden Lock, London
  • 07 - Hope & Anchor, Islington, London
  • 13 - Chelsea Art Collegemarker, London

Concerts: 1979

  • 02 - The Nashville Rooms, West Kensington, London
  • 22 - Hope & Anchor, Islington, London
  • 26 - Dingwalls, Camden Lock, London
  • 21 - Nelson's, Wimbledon F.C., London
  • 28 - Dingwalls, Camden Lock, London
  • 10 - Hope & Anchor, Islington, London
May June July
  • 02 - The Marquee, Soho, London
  • 07 - Jacksdale Grey Topper, Nottingham
  • 12 - The Fan Club, Leedsmarker
  • 13 - The Limit Club, Sheffieldmarker
  • 14 - The Norbreck Hotel, Blackpoolmarker
  • 15 - The Stagecoach, Dumfriesmarker
  • 16 - Tiffany's, Edinburghmarker
  • 19 - The Nashville Rooms, West Kensington, London
  • 20 - The Sand Piper, Nottingham
  • 21 - The Boogie House, Norwichmarker
  • 26 - The Nashville Rooms, West Kensington, London
  • 27 - AJ's, Lincolnmarker
  • 28 - The Venue, Victoria, London
  • 03 - JB's, Dudleymarker
  • 04 - Hope & Anchor, Islington, London
  • 05 - Hope & Anchor, Islington, London
  • 25 - The Music Machine, London
September October November December

Concerts: 1980

  • 18 - Goldsmith College, London
  • 19 - The Midem Festival, Cannes (with The Inmates and Marquis de Sade)
March May
  • 22 - The Venue, Victoria, London (supported by Jules and the Polar Bears)
June July
  • 26 - The Bridge House, Canning Town, London
  • 27 - The Half Moon, Herne Hillmarker, London
  • 28 - The Marquee, Soho, London
  • 29 - The Greyhound, London
  • 30 - Middlesex & Herts Country Club, Harrow, London

Concerts: 1980 - The Sinceros (Hall & Oates Tour)


Radio Shows: 1979

  • 01 - BBC Radio One session, BBC Maida Vale Studios, London
  • 20 - Radio One In Concert - Paris Theatre Studios, London

Radio Shows: 1981

  • 15 - Radio One In Concert, London

TV Shows: 1979


TV Shows: 1980

  • 02 - 'Chorus TV', Paris (with Ellen Foley)
  • 17 - Live TV show, Paris
  • 25 - 'What's On', [anchester
July August


  • Colin Larkin, The Guinness Encyclopedia of Popular Music - Page 3578, Guinness, 1995, ISBN 1561591769

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