A
theatrical producer is the person ultimately
responsible for overseeing all aspects of mounting a
theatre production. The independent producer will
usually be the originator and finder of the script and starts the
whole process. The producer finds the
director, and then begins the primary goal
which is to balance and coordinate the business and financial
aspects of mounting the show in the service of the creative
realization of the playwright's (and the producer's) vision. This
may or may not include casting, but often will include casting
approval. The producer may be responsible for securing funds for
the production, either through his or her own company or by taking
on investors in the production via a limited partnership agreement,
the producer becoming the General Partner with unlimited liability
(and because of this will often bring on board other general
partners). The producer will probably have
optioned the play from the
playwright which would include all rights
including film and television rights if the production will enhance
their value, and may have included the royalty agreement. Then
comes the time to work with theatrical agents, negotiate with the
unions, find other staff, secure the theatre and rehearsal hall,
obtain liability and workers' compensation insurance, and post
bonds with the unions.
Although the producer is responsible for hiring creative teams,
this is generally done in consultation with the director and the
playwright who like to have approval. The producer also hires the
production team including the General Manager, Production Manager,
House Manager, Stage Manager etc. at his or her own discretion. In
many cases the producer is required to use
front of house people (such as the house
manager,
box office, ushers, etc.) and
backstage personnel (stage hands, electrician, carpenter, etc.)
supplied by the theatre owner.
The producer is responsible for creating and overseeing the budget.
He or she sets ticket prices, performance dates & times and
develops a marketing & advertising strategy for the production.
The hiring of a Publicist and Marketing team is one of the most
important responsibilities of the producer. These teams are
generally in place before the show is cast.
The producer hires accountants and perhaps already has legal
representation. This is important, because of the liability
mentioned above. All bills including payroll need to be paid on
time and taxes need to be paid. He or she develops all the
budgeting. The theatre owner, providing box office services, will
turn over the net result of ticket sales. If the results are not
good and fall under a set minimum level, the show may have to
close. Hopefully this will not happen, and perhaps the producer
will make a handy 50% of the net profit, the other 50% going to the
investors, and possibilty arrange for more income from a tour, or a
film which might put them on the other side of an option.
Statistically, highly successful shows and therefore big profits
are the exception. Independent commercial production is a high risk
business.
Another kind of producer is the non-independent who is better
described as a
line producer, a
facilitator of other people's wishes. A
repertory or
repertoire or
festival or non-profit or
amateur organization will in most cases be using a
Managing Director and the creative
decisions will be on the shoulders of the
Artistic Director. And In theatres where
there is no
Managing Director,
Artistic Directors often take on the title Producing Artistic
Director or Managing Artistic Director, to indicate their higher
level of responsibility.
It should
be noted that in the commercial world of Broadway
and West
End
and touring, producers are expected to be active
members of the team, and their names are put above the title of the
show. But there are many "producers" who are in reality
investors or perhaps the theatre owner,
and claim no say in the running of the production. The "producer"
credit is occasionally given to persons who perform special
important services, such as finding a theatre or a star, but
normally their credit would be as "associate producer".
See also
External links