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Tourism in Omahamarker, Nebraskamarker, United Statesmarker offers visitors history, sports, nature and cultural experiences. Its principal tourist attractions are the Henry Doorly Zoomarker and the College World Series (CWS). A 2003 study by a Creighton Universitymarker economist estimated that the CWS added $33.8 million to the city's economy that year. With 1.1 million visitors annually, the Henry Doorly Zoo is Nebraska's most popular tourist attraction. In 2007 Omaha hosted the USA Roller Sports National Championships, along with 10,000 people who auditioned for the American Idol television show at Qwest Center Omahamarker.

Research on per capita spending on leisure and hospitality situates Omaha in the same tier as the neighboring cities of Topeka, Kansasmarker, Kansas City, Missourimarker, Oklahoma City, Oklahomamarker, and Denver, Coloradomarker. In 2002 the United States Conference of Mayors ranked Omaha 70th out of the top 100 cities for tourism in the United States.


Omaha has been a tourist destination for many years. Famous early visitors included as Rudyard Kipling and General George Crook, who stayed at pioneer institutions such as the Douglas House, Cozzens Hotel and the original Paxton Hotel in the city's early years. The Omaha Driving Park hosted the first official performance of the Buffalo Bill's Wild West in 1883, with eight thousand attendees. In 1898 the city hosted more than 1,000,000 visitors from across the United States at the Trans-Mississippi and International Exposition, a world's fair that lasted for more than half the year.


The most popular tourist attraction in Omaha is the Henry Doorly Zoomarker. In May 2004, it was voted by Reader's Digest as the best zoo in America, with the largest cat complex in North America. Also, in a survey conducted by Disney-owned Family Fun Magazine, the zoo was ranked as "America's #1 Family Friendly Attraction." Fun-Plex and the Heartland of America Park provide other outdoor settings, while other important attractions include the Joslyn Art Museum, Johnny Rosenblatt Stadiummarker baseball field, Omaha Children's Museum, and the historic Old Market arts and entertainment district. The Westroadsmarker, Crossroads, Village Point and Oakview Malls offer a wide variety of shopping, while the Qwest Center Omahamarker is a vast multipurpose facility.


Omaha is home to a variety of cultural attractions. Research shows Omaha surpasses (in cultural and performing arts per capita) neighboring Des Moines, Oklahoma City, Topeka, Tulsa and Wichita for its cultural attractions, while lagging behind Denver, Kansas City and Minneapolis, Minnesotamarker for cultural attractions, in turn .

The Creighton Orpheum Theatermarker is a performing arts center located in downtown Omaha, Nebraska. The home of the "Broadway In Omaha" series and Opera Omaha, the theater has hosted a variety of performers, including W.C. Fields, Bing Crosby, Bob Hope and Al Jolson. Omaha's Union Station plays host to the Durham Western Heritage Museum. Dedicated to preserving and displaying the history of the Western United States, it features the history of Omaha, as well as a variety of special collections including the Byron Reed Collection. El Museo Latino in South Omahamarker and the Dreamland Ballroommarker are cultural bookmarks in the city's most diverse communities, while events such as Native Omaha Days, the Festival of the Virgin of Guadalupemarker, the Day of the Dead and many other holidays celebrate the city's broad racial and ethnic roots.

The Toddler Farm at the Omaha Children's Museum gives children 4 and younger a place for imagination, while creative arts and dress up areas are for younger children as well. A hands-on science gallery and television studio and traveling exhibits are designed to help children discover how the world works and learn through play. The principal fine arts museum in the state of Nebraska is located in Omaha. The Joslyn Art Museum, opened in 1931, is the only museum in Nebraska with a comprehensive permanent collection that includes works from antiquity to the present day. Highlights include works by Lorenzo di Credi, El Greco, Edgar Degas, Claude Monet, Albert Bierstadt, and Thomas Hart Benton along with American masters Grant Wood, Jackson Pollock, Dale Chihuly and George Segal. The Bemis Center for Contemporary Arts features three galleries, including studio space and housing for artists chosen from applicants all over the world.

Omaha has a thriving performing arts community that includes the Magic Theatremarker, a 40-year-old experimental theatre, along with Astro Theatremarker, which hosts the Emmy Gifford Children's Theater. The Holland Performing Arts Centermarker was built in 2005 with the overwhelming support and generosity of the Omaha community. The Holland Center specializes in events requiring a more acoustical environment, including performances by the Omaha Symphony.

According to the Nebraska Department of Economic Development, other notable cultural attractions in Omaha include the Artists Cooperative Gallery, Czechoslovak Museum, Loves Jazz and Arts Center, Lozier IMAX Theater, Omaha Community Playhousemarker and the historic Orpheum Theatermarker.


The Johnny Rosenblatt Stadiummarker is a baseball stadium that serves as the home of the annual College World Series, known as the CWS. In the event eight out of 250 college teams from across the US have come to Omaha since 1950 to compete, bringing much of Omaha's population out to support them. In 2003 a Creighton Universitymarker analysis found that 48.5 percent of CWS attendees were from outside Nebraska and that 7.4 percent were Nebraskans from outside Omaha. That year visitors to the tournament spent more than $22 million directly in the metropolitan area, generating more than $2.3 million in local and state taxes. After being threatened with the loss of the event in 2007, the city recently signed an agreement to keep the event in Omaha past 2010 by building a new stadium in the city's NoDo neighborhood.

Rosenblatt Stadium also hosts the minor league Omaha Royals. Across the Missouri River in Council Bluffs, Iowamarker is the Mid-America Centermarker, an arena and convention center. The home of the Omaha Lancers the Mid-America Center sits in the middle of a planned development including lodging, premium retail shops, casino gaming, a water park and a 16-screen cinema.

The Omaha Civic Auditoriummarker is a multi-purpose convention center seats up to 9,300 people for sporting events and up to 10,960 for concerts. Events at the Civic include sporting events, concerts, car and boat shows, trade shows, concerts, smaller conventions, local graduations, dog shows and craft shows. The current home to the Omaha Beef indoor football team, it also hosts the Creighton Universitymarker women's basketball and volleyball teams. In 2007 the facility hosted the USA Roller Sports National Championships. Qwest Center Omahamarker is an arena and convention center including a 18,300-seat arena, a exhibition hall and of meeting space. It hosts basketball games, hockey games and concerts, as well as the annual shareholder meeting for Berkshire Hathaway.


Founded in 1854, Omaha has a rich historical legacy present throughout the city today. Tourism has always been important to the city, with famous visitors such as Rudyard Kipling and General George Crook staying there in the city's early years. The Omaha Driving Park hosted the first official performance of Buffalo Bill's Wild West Show in 1883, with eight thousand attendees. In 1898 the city hosted more than 1,000,000 visitors from across the United States at the Trans-Mississippi and International Exposition, a world's fair that lasted for more than half the year.

With a downtown core where the city was settled, the city's Old Market Historic District is a haven to tourists and locals alike. The Old Market is abutted with the Omaha Rail and Commerce Historic District as well as the Omaha Warehouses MPS, each with several notable buildings. Downtown Omaha was also home of the Jobbers Canyon Historic District, where many of the important outposts and settlements along with Oregon Trail west of Omaha were outfitted.

60,000 to 80,000 tourists visit the Mormon Trail Center and the Mormon Pioneer Cemetery in the Florence neighborhood every year. The north side of Omaha boasts a long history of peaks and lows. This area of town includes the Fort Omaha Historic District, an 1878 U.S. Army post on the western frontier, as well as several historic neighborhoods essential to the city's growth and development.

Other notable historic attractions in Omaha include the General Crook Housemarker at Fort Omaha, Boys Town, Florence Mill, Gerald R.marker Ford Birthsite and Gardensmarker, Joslyn Castle, Lewis and Clark Landing, Malcolm X Birthsitemarker, Mormon Trail Center at Historic Winter Quarters, Nebraska Jewish Historical Society and Riekes Museum, The Rose Theatermarker, and Freedom Park, home to the USS Hazardmarker and the USS Marlinmarker, both World War II-era vessels.


Omaha is home to dozens of public parks, several with highlights for tourists. The Heartland of America Park is a Downtown Omaha feature that includes a fountain and gondola rides on a lake with two fountains, with one that shoots water into the air during a colorful nighttime light show. Omaha's Lauritzen Gardensmarker is a botanical garden features a holiday poinsettia show in December. Other popular parks in the city include Dodge Parkmarker, Glenn Cunningham Lakemarker, the Gene Leahy Mall, and the lakes in the Lower Papio Valley. The city also has more than of recreational trails for biking, running, hiking and strolling, and the soon-to-be-completed Missouri River Pedestrian Bridgemarker, which will be the crown jewel of the city's trail system.

Omaha's Henry Doorly Zoomarker is nationally renowned for its leadership in animal conservation and research. Evolving from the public Riverview Park Zoo established in 1894, today the Zoo includes several notable exhibits. They include a new "Butterfly and Insect Pavilion," Scott Aquarium, "Orangutan Forest" and "Hubbard Gorilla Valley." "Kingdoms of the Night" is the world's largest nocturnal exhibit. The Lied Jungle is the world's largest indoor rain forest, and the "Desert Dome" is the world's largest indoor desert. There is also 350-seat cafeteria style restaurant, concessions, gift shops, a tram and live steam train.

Other notable outdoor attractions in Omaha include Mt. Vernon Gardens, N.P.marker Dodge Parkmarker, Neale Woods Nature Center, Prairie View Lake and Recreation Area, Standing Bear Lake, Wehrspann Lake at Chalco Hills Recreation Areamarker, and Zorinsky Lake.


A combination amusement park and water park called Funplex includes 12 rides, a junior roller coaster and several midway activities. The water park has a wave pool, lazy river, kiddie pool and two waterslides. Past amusement parks have included the turn-of-the-century Krug Park and the more recent Peony Park. The Amazing Pizza Machinemarker is a national award-winning family entertainment center located in the Millardmarker neighborhood. It was named a "Top Family Entertainment Center of the World" in 2007.


Eastern Nebraska and western Iowa feature a variety of tourist destinations. Several of these attractions are located southwest of downtown Omaha, near Interstate 80 Exit 426. The Lee G. Simmons Conservation Park and Wildlife Safari, a drive-through park with scenic prairies and wetlands that features dozens of native North American animals including bison, elk, cranes and new Wolf Canyon overlook along with tram rides and a visitor center. Nearby, the Strategic Air and Space Museummarker features a glass atrium, two aircraft display hangars, a traveling exhibit area, a children's interactive gallery, a 200-seat theater, a Museum store, an aircraft restoration gallery, and a snack bar. The glass atrium encases a Lockheed SR-71 Blackbird. Other sites in the area include Mahoney State Park and Platte River State Parkmarker, which provide a variety of options for outdoor activities, along with Schramm Park State Recreation Area. Schramm is a unique geologic and botanical area along the Platte River valley, and is home to the Ak-Sar-Ben Aquarium.

North of Omaha, the DeSoto National Wildlife Refugemarker provides a refuge for migrating waterfowl and is the winter home of more than 100 bald eagles. Across the Missouri Rivermarker from Omaha in Council Bluffs, Iowamarker are the historic General Dodge House, the historic Pottawattamie County Jail, Kanesville Tabernacle, and the Railswest Railroad Museum. In 2003 Council Bluffs had the 19th largest casino market in the U.S. with revenue equaling nearly $434 million. Casinos include Ameristar, Harrah's, and the Horseshoe Casino. Council Bluffs hosted the World Series of Poker in 2007.


The University of Nebraska at Omahamarker was founded 1908 as Omaha University. The second-largest institution of higher education in Nebraska, it has a strong academic reputation. UNO is the home of the Peter Kiewit Institute a $70 million state-of-the art computer science facility and engineering facility, making it one of the premier computer science, management information systems and bioinformatics programs in the region.

The Air Force's 55th Wing, the Fightin' Fifty-Fifth, is stationed at Offutt Air Force Basemarker. Each branch of the U. S. Military is represented among the approximately 12,000 military and federal employees assigned here.

Other notable attractions in Omaha include St. Cecilia Cathedralmarker, as well as a number of landmarks in North Omaha.

Government support

The Omaha Convention Center and Visitors Bureau works on behalf of both the City of Omaha and Douglas Countymarker to promote conventions and tourism in Omaha and Douglas County. An interlocal agreement allows the two governments to share funding, duties and other support for tourism. The city recently began a $150,000 project to promote Omaha tourism to Omaha residents. According to a researcher at Lycoming Collegemarker in Pennsylvaniamarker the strategy is part of a new and growing national movement.

In turn, tourism in Omaha supports local government, as one recent study found that $1,000,000 in cultural tourism specifically creates approximately $83,000 in state and local taxes as well as supporting 32 jobs for the metropolitan area, which in turn leads to additional tax revenue for government.

See also


  1. Thompson, J. (2007) "Skeptics of stadium look for return on funding", Omaha World-Herald. October 15. Retrieved 5/2/08.
  2. "Desert Dome: Dean of the Dome", NET: Nebraska's NPR and PBS stations. Retrieved 5/2/08.
  3. Patterson, M. (2007) "Roller Skating: Competitors are tops on wheels", Omaha World-Herald. July 17. Retrieved 5/2/08.
  4. Beals, J. "Omaha Attractions", Omaha City Weekly. Retrieved 5/2/08.
  5. Goss and Associates. (2007) The Economic Impact of Nonprofit Performing Arts on the City of Omaha. Hollard Foundation. p. 14. Retrieved 5/2/08.
  6. Note: Based on Gross Metro Product. (2002) The Role of Travel and Tourism in America's Top 100 Metropolitan Areas. United States Conference of Mayors. Retrieved 5/2/08.
  7. Bristow, D. (2002) A Dirty, Wicked Town: Omaha in the 19th Century. Caxton Press. p 219.
  8. "Buffalo Bill at the Trans-Mississippi and International Exposition and Indian Congress of 1898", Nebraska State Historical Society. Retrieved 4/19/08.
  9. Beam, P.K. (1994) "The Last Victorian Fair: The Trans-Mississippi International Exposition." Journal of the West. 33:1. pp 10–23.
  10. "America's 100 Best: The 2004 List." cache. Retrieved 5/8/08.
  11. "Best of America: Best Zoo", Reader's Digest. Retrieved 5/8/08.
  12. (2006) Family Fun Magazine. (September-October).
  13. Goss and Associates. (2007) p. 16.
  14. Arbelaez, M. (2006) Religion and Community: Mexican Americans in South Omaha (1900–1980). OLLAS Special Report No. 4. Omaha, NE: Office of Latino/Latin American Studies at the University of Nebraska at Omaha.
  15. "The Rose", Rose Theater. Retrieved 12/2/07.
  16. "Holland Performing Arts Center", Omaha Performing Arts. Retrieved 4/30/08.
  17. Nebraska Department of Economic Development. (2005) "Attendance at Selected Nebraska Attractions". Retrieved 5/2/08.
  18. Thompson, J. (2007)
  19. "Deal will keep College World Series in Omaha past 2010", Associated Press. Retrieved 5/2/08.
  20. Patterson, M. (2007).
  21. Bristow, D. (2002) A Dirty, Wicked Town: Omaha in the 19th Century. Caxton Press. p 219.
  22. "Vibrant master plan unveiled for historic Florence", Omaha Chamber of Commerce. Retrieved 4/30/08.
  23. Nebraska Department of Economic Development. (2005).
  24. Victor, C. (2003) "Omaha: seen the city? Then head on out for the following attractions." Travel America. May-June, 2003. p 29.
  25. "Missouri River trail bridge links Omaha and Council Bluffs", Retrieved 5/2/08.
  26. "Omaha Henry Doorly Zoo". Retrieved 5/2/08.
  27. "2007 Top FECs of the World," International Association of Amusement Parks and Attractions. Retrieved 3/14/08.
  28. Lee G. Simmons Conservation Park and Wildlife Safari, Retrieved 5/2/08.
  29. Victor, C. (2003) p. 29.
  30. Cummings Associates. (2003) Analysis of Current Markets for Casino Gaming in Iowa, with Projections for the Revenues and Impacts of Potential New Facilities. State of Iowa. Retrieved 5/2/08.
  31. "Interlocal agreements", City of Omaha. Retrieved 4/30/08.
  32. "Omaha's tourism plan? Make residents think it's cool first", USA Today. Retrieved 5/2/08.
  33. Goss and Associates. (2007) p. 11.

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