Tracy Fullerton (born 1965) is an American game
designer, educator and writer.
She is currently an Associate Professor in
the USC Interactive Media Division
of the USC School of Cinematic Arts
and Director of the Electronic Arts Game Innovation
Lab. In December of 2008, she was installed as the holder of
the
Electronic Arts Endowed Chair of Interactive
Entertainment at USC. Fullerton is the author of Game Design
Workshop: A Playcentric Approach to Creating Innovative Games, a
game design textbook advocating a playcentric design process.
Credits
include faculty advisor for the award-winning student games
Cloud and flOw, and game designer for The Night Journey, a unique
game/art project currently in production with media artist Bill Viola, and Participation Nation, a game to
teach Constitutional history being produced in collaboration with
KCET
and Activision.
Prior to joining the USC faculty, she was president and founder of
the interactive television game developer,
Spiderdance, Inc.
Spiderdance’s games included NBC’s
Weakest
Link, MTV’s
webRIOT, The WB’s No
Boundaries, History Channel’s
History IQ,
Sony Game Show Network’s
Inquizition and
TBS’s Cyber Bond.
Before starting Spiderdance, Fullerton was a
producer and creative director at the New York design firm R/GA
Interactive
. While there, she created games and
interactive products for clients including Sony, Intel, Microsoft,
AdAge, Ticketmaster, Compaq, and Warner Bros. among many others.
Notable projects include Sony’s Multiplayer Jeopardy! and
Multiplayer Wheel of Fortune and MSN’s
NetWits, the first multiplayer casual game.
Additionally, Fullerton was Creative Director at the interactive
film studio Interfilm, where she wrote and co-directed the
“cinematic game”
Ride for Your Life, starring
Adam West and
Matthew
Lillard. She began her career as a designer at
Robert Abel’s company Synapse, where she worked
on the interactive documentary Columbus: Encounter, Discovery and
Beyond and other early interactive projects.
Fullerton’s work has received numerous industry honors including an
Emmy nomination for interactive television, best Family/Board Game
from the
Academy of
Interactive Arts & Sciences,
I.D. Magazine’s Interactive Design Review,
Communication Arts Interactive
Design Annual, several New Media Invision awards, iMix Best of
Show, the Digital Coast Innovation Award,
IBC’s Nombre D’Or,
Time Magazine’s Best of the Web,
IndieCade's
Festival of Independent Games and
The Hollywood Reporter’s Women in
Entertainment Power 100.
Tracy Fullerton appears in
Danny
Ledonne's documentary
Playing
Columbine.
External links
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