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Victor M. (Vic) Roby (born 1918) is a former radio and television announcer, voice-over artist and public affairs show host, and served for years as a staff announcer with NBC.

Early life and career

Roby, who grew up in Mississippimarker, was an alumnus of Millsaps College where he had been an Alpha Iota brother. He entered the broadcasting business in the 1940s, working as a newsreader and announcer at KOA marker in Denver, Coloradomarker. After a brief stint with the Mutual Broadcasting System where he announced on the 1950 version of The Rudy Vallee Show, Roby joined the announcing staff of NBC in New York Citymarker by 1952.

Network announcer

Roby handled announcing for numerous radio and television programs during his career, including Monitor and working as sub-announcer on Concentration and The Price Is Right in the early 1960s. But his chief claim to fame was announcing on network promos, bumpers and program introductions, most notably a variation of the shortened 1968 version of the "Laramie Peacock" bumper on which he intoned, "Now, a special program in living color on NBC," which ran on television specials aired on the network through 1975. In addition, he handled local announcing duties for WNBC-TVmarker, including public service announcements, station identifications, live tag and occasional Emergency Broadcast System tests. He was one of a core group of well-known voices for the NBC network which also included Don Pardo, Howard Reig, Mel Brandt, Bill Wendell, Roger Tuttle, Bill McCord, Arthur Gary, Bill Hanrahan, Wayne Howell and Jerry Damon (whose voice bore some similarities to Roby's, leading to some confusion between the two).

Commercial voice-over

Over the years, Roby did many commercial for various products and services on both radio and television; he was part of a group of New York announcers (also including his NBC colleague Howard Reig and WOR-TVmarker's Phil Tonken) who did so. Roby made headlines in 1969 when he put an advertisement in Variety indicating that he would no longer be available for cigarette commercials, citing "evidence . . . that smoking could lead to cancer, heart attack, strokes, emphysema and fires." He was one of a growing number of media personalities to do so, nearly two years before cigarette advertising on television was banned.

Public affairs host

Roby also served as host, narrator or interviewer on numerous public affairs shows that ran on NBC's New York radio and TV outlets. On WNBC-TV, he was a moderator of the discussion/call-in show Direct Line for much of its 1959–73 run, and after its cancellation he was one of the narrators of the long-running weekly documentary series, New York Illustrated. On WNBC , he hosted another call-in series, In Contact.


Roby, who lived for years in Scarsdale, New Yorkmarker, retired from NBC in 1983. As of 2009, he is only one of three former NBC staff announcers who are still alive (the other two are Don Pardo and Roger Tuttle).

References and notes

  1. Chapter Eternal (PDF file) (Roby's brother, who passed away in 2006, was another Alpha Iota brother at Millsaps.)
  2. Sies, Luther F. Encyclopedia of American Radio, 1920–1960. Jefferson, NC, McFarland & Co., Inc., 2000.
  3. Monitor Photo Album, Page 8 ([1])
  4. Lose $100,000 and Feel Good. Kiplinger's Personal Finance, September 1969.
  5. An episode of New York Illustrated narrated by Roby and originally aired in 1974, "Arson!" (a look at the epidemic of deliberately set fires that was gripping the city at the time) is in the collection of the Paley Center for Media in New York.
  6. 66 WNBC Tribute Page
  7. Dr. J. A. Boyce to Wed Deborah Roby Sept. 20. The New York Times, August 24, 1986.

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